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cultural_peculiarities [2008-04-18 06:58] – 87.194.58.217 | cultural_peculiarities [2008-05-06 11:05] – sanjeev | ||
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" Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster." | " Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster." | ||
- | We all tend to have a human instinct that 'deep inside' | + | An understanding of cultural peculiarities and metaphors can facilitate a deeper understanding to create localised solutions and create strategies to motivate people. From 1970 onwards, Hofstede’s work has analysed cultural values using extensive survey procedures in more than 70 countries (Hofstede, 2001). The author proposed five value dimensions, which have a significant impact on behaviour in all cultures and ranked the surveyed countries on each of them.((http:// |
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Long-term versus short-term orientation** refers to the extent to which members of a culture are willing to accept delayed gratification of material, social and emotional needs. Long-term orientation encourages virtues oriented towards future rewards. Short-term orientation promotes virtues related to rewards at the present time. Thrift, perseverance and patience are major virtues in long term orientation societies. These qualities affect the way people are willing to change well established behavioural patterns and affect people’s perception of time and waiting | Long-term versus short-term orientation** refers to the extent to which members of a culture are willing to accept delayed gratification of material, social and emotional needs. Long-term orientation encourages virtues oriented towards future rewards. Short-term orientation promotes virtues related to rewards at the present time. Thrift, perseverance and patience are major virtues in long term orientation societies. These qualities affect the way people are willing to change well established behavioural patterns and affect people’s perception of time and waiting | ||
- | Another crucial aspect is of **Communication**. India is hampered by illiteracy and language variety. Some 35% of the population is illiterate and the percentage rises to 46% among the women. Hindi is the principal official language but the Indian Constitution recognises another 17 official languages. This is a crucial statistic since words and their associative meanings play a crucial role in the Indian context. | + | Another crucial aspect is of **Communication**. India is hampered by illiteracy and language variety. Some 35% of the population is illiterate and the percentage rises to 46% among the women. Hindi is the principal official language but the Indian Constitution recognises another 17 official languages. This is a crucial statistic since words and their associative meanings play a crucial role in the Indian context. |