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embedded_giving [2008-01-28 10:18] – created theunkarelseembedded_giving [2008-01-28 11:15] theunkarelse
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-=== Embedded Giving ===+=== Embedded Giving; do the red thing. ===
  
 When human-aid and business meet, sandals are swapped for suits. When human-aid and business meet, sandals are swapped for suits.
  
-== Embedded giving is the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction. ==+== Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. ==
  
  
-Examles:+=== Examles: ===
  
   * [[http://www.joinred.com|red campagne]] Bono's plan to shop for a better world.   * [[http://www.joinred.com|red campagne]] Bono's plan to shop for a better world.
-  * Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child. +  * [[http://www.unicef.org/corporate_partners/index_25124.html|Unicef corporate partners list]] Procter & Gamble join with Unicef to link every pamper to a tetanus injection for an African Child. 
-  *  +  * [[http://www.earthwater.ca|Eart Water]] why donate money to the UNHCR directly if you can start a company in between? 
-  * +  * [[http://www.strength.org|Share our Strength]] work with American Express 
 +  * [[http://www.walgreens.com/about/community/jdrf/default.jsp| Walgreens]] work one day to fights juvenile diabetes. 
 +  * [[http://www.workingassets.com/longdistance.cfm?formid=EA-019-HMP-1| Working Assets]] every time you make a call, you make a contribution. 
 + 
 +=== Examples covered by a dense financial fogg: === 
 + 
 +  * the //Love Ring// from the Belgian PeaceUnited brand. 
 +  * Hanna Andersson children's clothes. 
 +  * Baneys' //Have a Green Holiday// catalog. 
 + 
 +=== Some opinions: === 
 + 
 +Jon Lidén of the RED Campaign:\\ 
 +//The only thing we care about is getting more money to save more lives in Africa. We don't join debates about consumerism. Sorry, there are people dying here!// 
 + 
 +Jack Siegel is working to get a system of regulations:\\ 
 +//In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.// 
 + 
 +Johan van de Gronden of WWF-Netherlands:\\ 
 +//We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan's cotton industry by two-thirds.// 
 + 
 +Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http://philanthropy.blogspot.com/2007/11/buzzword-6-embedded-giving.html|philantrophy-blog]]
  • embedded_giving.txt
  • Last modified: 2008-01-30 02:36
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