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| Both sides previous revision Previous revision Next revision | Previous revision Next revisionBoth sides next revision | ||
| embedded_giving [2008-01-28 11:06] – theunkarelse | embedded_giving [2008-01-28 11:06] – theunkarelse | ||
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| When human-aid and business meet, sandals are swapped for suits. | When human-aid and business meet, sandals are swapped for suits. | ||
| - | == Embedded giving is the (apparently) increasingly common | + | == Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. == |
| Line 29: | Line 29: | ||
| //In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.// | //In the Whole Foods store I was almost forced to donate to a breast-cancer fund. The cashier was so aggressive that I refused. When she sneeringly asked why I didn't donate, I filed a complaint.// | ||
| - | Johan van de Gronden of WWF-Nentherlands:\\ | + | Johan van de Gronden of WWF-Netherlands:\\ |
| //We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan' | //We have to be very careful about going into these kind of ventures. It could ruin our good name. We look for long term solutions, so don't push the biocotton T-shirt, but try to reduce the water-usage of Pakistan' | ||
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