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embedded_giving [2008-01-28 11:15] – theunkarelse | embedded_giving [2008-01-30 02:36] (current) – 121.45.78.153 | ||
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=== Embedded Giving; do the red thing. === | === Embedded Giving; do the red thing. === | ||
- | When human-aid and business meet, sandals are swapped for suits. | + | When human-aid and business meet, sandals are swapped for suits. Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. |
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- | == Embedded giving is the practice of building a philanthropic gift into another, unrelated, financial transaction. | + | |
=== Examles: === | === Examles: === | ||
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* [[http:// | * [[http:// | ||
- | === Examples covered by a dense financial | + | === Examples covered by a dense financial |
* the //Love Ring// from the Belgian PeaceUnited brand. | * the //Love Ring// from the Belgian PeaceUnited brand. | ||
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Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http:// | Sources: article in NRC Handelsblad by Caroline de Gruyter 25-01-08 and [[http:// | ||
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+ | === other opinions === | ||
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+ | "The [...] Red initiative was intended to help millions of Aids sufferers in Africa, by encouraging companies to launch red products and donate a fraction of profits to charity. | ||
+ | But the project, which cost an estimated £50million to set up, has raised just £9million for the needy, critics have claimed. They said firms such as Gap, Apple and Motorola would have done more good just handing money directly to the Global Fund [...] http:// | ||
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+ | " | ||
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+ | Rob Frankel on " | ||
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