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marine_colab:workshop_20151125 [2015-11-27 11:02] – maja | marine_colab:workshop_20151125 [2015-12-01 10:12] – [Future of Marine CoLAB] maja | ||
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====Future of Marine CoLAB==== | ====Future of Marine CoLAB==== | ||
+ | {{> | ||
====Mission / MIX==== | ====Mission / MIX==== | ||
- | {{> | + | ( cross reference w. Giles' notes ) |
+ | |||
+ | * network focused on values based solutions to protect & restore the ocean | ||
+ | * a collective is a powerful means to address the urgent need for humans to value the oceans & drive change | ||
+ | * we aim to achieve a shift in how the ocean is valued by individuals and society to improve ocean health | ||
+ | |||
+ | * recognising existing values, rather than changing or creating ' | ||
+ | |||
+ | * we tackle the issues by collaborating, | ||
+ | |||
+ | * s/collection/network | ||
+ | * values based -> USP | ||
+ | * requires time-frame? | ||
+ | |||
+ | * we aim to achieve | ||
+ | * organisations all have a theory of change, glue is the values based piece... | ||
+ | * as a lab, how do we experiment with strategies? | ||
+ | * economic shift? perceptual shifts? | ||
+ | |||
+ | * clearer ideas for methods to ' | ||
+ | * behaviour shift as a result of uncovering existing values, finding where values & behaviour are at odds. | ||
+ | * something for 2016 -> values based campaigning (chris rose ? also NEF) | ||
====Values based approach==== | ====Values based approach==== | ||
{{> | {{> | ||
+ | |||
+ | * developing a shared language based around values we can use to communicate within the group | ||
+ | * ' | ||
+ | * uncovering existing values, aligning values | ||
+ | * issue based theory of change -> value based | ||
+ | * bringing various voices, with various values into discussion | ||
====Project Incubator==== | ====Project Incubator==== |