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--- marine_colab:workshop_20151125 [2015-11-27 11:25] – [Future of Marine CoLAB] nik
+++ marine_colab:workshop_20151125 [2015-11-27 11:27] – [Mission / MIX] nik
@@ Line 120: / Line 120: @@
 ====Mission / MIX====
+( cross reference w. Giles' notes )
+  * network focused on values based solutions to protect & restore the ocean
+  * a collective is a powerful means to address the urgent need for humans to value the oceans & drive change
+  * we aim to achieve a shift in how the  ocean is valued by individuals and society to improve ocean health
+  * recognising existing values, rather than changing or creating 'new' values
+  * we tackle the issues by collaborating, incubating, innovating, catalysing and influencing
+  * s/collection/network
+  * values based -> USP
+  * requires time-frame?
+  * we aim to achieve
+    * organisations all have a theory of change, glue is the values based piece...
+    * as a lab, how do we experiment with strategies?
+    * economic shift? perceptual shifts?
+  * clearer ideas for methods to 'amplify' existing values
+  * behaviour shift as a result of uncovering existing values, finding where values & behaviour are at odds.
+  * something for 2016 -> values based campaigning (chris rose ? also NEF)
 ====Values based approach====