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--- marine_colab:workshop_20151125 [2015-11-27 11:25] – [Future of Marine CoLAB] nik
+++ marine_colab:workshop_20151125 [2015-12-01 11:03] – [Values based approach] maja
@@ Line 117: / Line 117: @@
 ====Future of Marine CoLAB====
-( see stories & photos )
+{{>http://www.flickr.com/photos/foam/23248481071}}\\
 ====Mission / MIX====
+( cross reference w. Giles' notes )
+  * network focused on values based solutions to protect & restore the ocean
+  * a collective is a powerful means to address the urgent need for humans to value the oceans & drive change
+  * we aim to achieve a shift in how the  ocean is valued by individuals and society to improve ocean health
+  * recognising existing values, rather than changing or creating 'new' values
+  * we tackle the issues by collaborating, incubating, innovating, catalysing and influencing
+  * s/collection/network
+  * values based -> USP
+  * requires time-frame?
+  * we aim to achieve
+    * organisations all have a theory of change, glue is the values based piece...
+    * as a lab, how do we experiment with strategies?
+    * economic shift? perceptual shifts?
+  * clearer ideas for methods to 'amplify' existing values
+  * behaviour shift as a result of uncovering existing values, finding where values & behaviour are at odds.
+  * something for 2016 -> values based campaigning (chris rose ? also NEF)
 ====Values based approach====
 {{>http://www.flickr.com/photos/foam/23331171505}}\\
+There is a need to find a language all Marine CoLAB participants understand, paying attention to jargon. There is a difference between the term "values" and "value", both are part of one whole, but can be understood quite differently. Sue’s session focused on values that connect people and places. What is important in a place? Values are developed through experience and interaction, and form the heartfelt connections between the people and a place, adding to human wellbeing. From these connections "cultural ecosystem services" beyond monetary value can be developed. They include a wider context, create whole ecosystems of interconnected disciplines (e.g. conservation, economy, mythology, wellbeing…) and incorporate different ways of talking and telling stories about a place.  They deliver benefits to human wellbeing and are connected to other ecosystem services.
+In order to uncover deeper values, we need to start with basic connectedness (of people and places, different disciplines, different people. This can form a glue, a common basis and shared understanding.
   * developing a shared language based around values we can use to communicate within the group