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--- marine_colab:workshop_20151125 [2015-12-01 12:50] – [Agenda] maja
+++ marine_colab:workshop_20151125 [2015-12-03 10:08] – [Mission / MIX] maja
@@ Line 153: / Line 153: @@
 ====Mission / MIX====
-( cross reference w. Giles' notes )
+Marine CoLAB is a network focused on values based solutions to protect and restore the ocean. We exist because a collective is a powerful means to address the urgent need for humans to value the ocean and drive change. We aim to achieve a shift in how the ocean is valued by individuals and society to improve ocean health. We tackle these issues by collaborating, incubating, innovating, catalysing and influencing.
-  * network focused on values based solutions to protect & restore the ocean
+  * Value shift: what is Marine CoLAB’s theory of change? All participating organisations have one, but the glue could be the 'values based approach’
-  * a collective is a powerful means to address the urgent need for humans to value the oceans & drive change
+    * Recognising existing values, rather than changing or creating 'new' values
-  * we aim to achieve a shift in how the  ocean is valued by individuals and society to improve ocean health
+    * What is the timeframe?
-  * recognising existing values, rather than changing or creating 'new' values
+Glue: values based → USP → what is the BIGGER SHIFT the lab wants to focus on (e.g. climate change, fossil fuels and oceans - a big goal to strive towards)? What are the relevant values for this goal? As a lab, how do we experiment with strategies?  Is it economic transformation the Marine COLAB is looking for? Perceptual shifts, cultural change, or something else?
-  * we tackle the issues by collaborating, incubating, innovating, catalysing and influencing
+When talking about a values based approach, there could be two possibilities:
+  * Recognising and amplifying values: the CoLAB needs clearer ideas for methods to 'amplify' existing values. Behavioural change can be a result of recognising, uncovering & understanding existing values, as well as finding where values of oceans and people are at odds and experimenting with ways to make them not at odds any longer.
+  * Changing values: a more pro-active process, although perhaps an impossibility - possibly better to focus on changing behaviours instead.
+To do in 2016 → look at values based campaigning [[http://www.campaignstrategy.org/|Chris Rose]] and also NEF’s approaches.
+( cross reference w. Giles' notes )
-  * s/collection/network
-  * values based -> USP
-  * requires time-frame?
-  * we aim to achieve
-    * organisations all have a theory of change, glue is the values based piece...
-    * as a lab, how do we experiment with strategies?
-    * economic shift? perceptual shifts?
-  * clearer ideas for methods to 'amplify' existing values
-  * behaviour shift as a result of uncovering existing values, finding where values & behaviour are at odds.
-  * something for 2016 -> values based campaigning (chris rose ? also NEF)
 ====Values based approach====
@@ Line 203: / Line 200: @@
 List of relevant projects
-== MPA and spatial planning ==
+== MPAs and marine planning ==
   * [[http://www.marinesafe.org/|Marine Safe]]; a campaign to remove pollutants from personal care products
   * Common ground: [[http://www.sussex-ifca.gov.uk/repository/230115_Merged%20outputs_For%20web+participants.pdf|Community Voice Project]] followup, business case for marine resource management
@@ Line 224: / Line 221: @@
      * Related: strengthening NGO capacity in Portugal (Aniol)
   * Diverting EU marine funding to 'good things' (European funding opportunities)
+  * http://www.frameworksinstitute.org/|Frameworks]] research
+== Next steps ==
-=== Next steps ===
     * Aniol to compile & reformat existing info by end of the week, make a [[Project Incubator Form]]
     * Edits, additions and value prompt to be submitted by Dec. 4th