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marine_colab:workshop_20151125 [2015-12-01 13:00] – [Project Incubator] majamarine_colab:workshop_20151125 [2015-12-03 10:32] – [Mission / MIX] maja
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 +The visions of Marine CoLAB in 2021
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 +  * Value is at heart of Marine CoLAB, connecting the public with oceans and increasing the environmental benefit. Value is also a challenge for Marine CoLAB, defining the rules of the game. The CoLAB is a framework that feeds the organisations involved with game-changing ideas and projects. It isn’t quite clear what the size of its pond is, but it is likely that its purpose is to think, or perhaps think and implement, more likely to connect and spawn initiatives rather than do everything itself. 
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 +  * Marine CoLAB perpetuates change in three areas: governmental/governance, corporate and public awareness. In 2021 Marine CoLAB made the new biodiversity treaty possible, the planning of land and sea is integrated, there are now ocean ministers and ambassadors, aquatic carbon sinks have been established and new super-ports are operational. In the corporate arena Marine CoLAB was involved in successful collaboration with industries (plastic and others) and the world has seen significant carbon cuts. In terms of public awareness, the widespread and mutually beneficial engagement of people with oceans is increasing due to Marine CoLAB’s persistent efforts. 
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 +  * Clarity about the added value of Marine CoLAB, for the organisations and the world. There is a clear articulation of strategy in three strands:
 +    * Actual experiments that show change; including learning from the process, replicating and adapting experiments to other areas, developing metrics, etc. 
 +    * Good internal and external communication reaching broad audiences
 +    * Values shift
 ====Mission / MIX==== ====Mission / MIX====
  
-( cross reference w. Giles' notes )+<blockquote>Marine CoLAB is a network focused on values based solutions to protect and restore the ocean. We exist because a collective is a powerful means to address the urgent need for humans to value the ocean and drive change. We aim to achieve a shift in how the ocean is valued by individuals and society to improve ocean health. We tackle these issues by collaborating, incubating, innovating, catalysing and influencing.</blockquote>
  
-  * network focused on values based solutions to protect & restore the ocean +  * Value shift: what is Marine CoLAB’s theory of change? All participating organisations have one, but the glue could be the 'values based approach’   
-  * a collective is a powerful means to address the urgent need for humans to value the oceans & drive change +    * Recognising existing values, rather than changing or creating 'new' values 
-  * we aim to achieve a shift in how the  ocean is valued by individuals and society to improve ocean health+    * What is the timeframe?
  
-  * recognising existing values, rather than changing or creating 'new' values+Glue: values based → USP → what is the BIGGER SHIFT the lab wants to focus on (e.g. climate change, fossil fuels and oceans - a big goal to strive towards)? What are the relevant values for this goal? As a lab, how do we experiment with strategies?  Is it economic transformation the Marine COLAB is looking for? Perceptual shifts, cultural change, or something else?
  
-  * we tackle the issues by collaborating, incubating, innovating, catalysing and influencing+When talking about a values based approach, there could be two possibilities: 
 +  * Recognising and amplifying values: the CoLAB needs clearer ideas for methods to 'amplify' existing values. Behavioural change can be a result of recognising, uncovering & understanding existing values, as well as finding where values of oceans and people are at odds and experimenting with ways to make them not at odds any longer.  
 +  * Changing values: a more pro-active process, although perhaps an impossibility - possibly better to focus on changing behaviours instead.  
 + 
 +  
 +To do in 2016 → look at values based campaigning [[http://www.campaignstrategy.org/|Chris Rose]] and also NEF’s approaches. 
 + 
 + 
 +( cross reference w. Giles' notes )
  
-  * s/collection/network 
-  * values based -> USP 
-  * requires time-frame?  
  
-  * we aim to achieve 
-    * organisations all have a theory of change, glue is the values based piece... 
-    * as a lab, how do we experiment with strategies? 
-    * economic shift? perceptual shifts? 
-      
-  * clearer ideas for methods to 'amplify' existing values 
-  * behaviour shift as a result of uncovering existing values, finding where values & behaviour are at odds. 
-  * something for 2016 -> values based campaigning (chris rose ? also NEF) 
  
 ====Values based approach==== ====Values based approach====
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-There is a need to find a language all Marine CoLAB participants understand, paying attention to jargon. There is a difference between the term "values" and "value", both are part of one whole, but can be understood quite differently. Sue’s session focused on values that connect people and places. What is important in a place? Values are developed through experience and interaction, and form the heartfelt connections between the people and a place, adding to human wellbeing. From these connections "cultural ecosystem services" beyond monetary value can be developed. They include a wider context, create whole ecosystems of interconnected disciplines (e.g. conservation, economy, mythology, wellbeing…) and incorporate different ways of talking and telling stories about a place.  They deliver benefits to human wellbeing and are connected to other ecosystem services.+== Presentation by Sue Ranger == 
 + 
 +There is a need to find a language all Marine CoLAB participants understand, paying attention to jargon. There is a difference between the term "values" and "value", both are part of one whole, but can be understood quite differently. Sue’s presentation focused on values that connect people and places. What is important in a place? Values are developed through experience and interaction, and form the heartfelt connections between the people and a place, adding to human wellbeing. From these connections "cultural ecosystem services" beyond monetary value can be developed. They include a wider context, create whole ecosystems of interconnected disciplines (e.g. conservation, economy, mythology, wellbeing…) and incorporate different ways of talking and telling stories about a place.  They deliver benefits to human wellbeing and are connected to other ecosystem services.
  
 In order to uncover deeper values, we need to start with basic connectedness (of people and places, different disciplines, different people. This can form a glue, a common basis and shared understanding.  In order to uncover deeper values, we need to start with basic connectedness (of people and places, different disciplines, different people. This can form a glue, a common basis and shared understanding. 
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   * issue based theory of change -> value based   * issue based theory of change -> value based
   * bringing various voices, with various values into discussion   * bringing various voices, with various values into discussion
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 +== Discussion ==
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 +The values based approach is the hallmark of Marine CoLAB, a prism or lens through which the LAB and its activities are designed and assessed. Filling the gap between the values of humans and the value of oceans. The value of oceans tends to be misunderstood and needs to be communicated differently. An **iconic campaign** might help, as well as focusing on issues by describing the value of oceans, such as the plastics project and other **values based experiments**, that would include learning, capturing, evaluation, etc. 
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 +There are different methods to approach values, depending on the theory of change applied. Should Marine CoLAB have one or more theory of change? Is there a generic TOC or a range of context specific theories that can mobilise new voices and gather evidence? Is the uniqueness of Marine CoLAB’s TOC important? Would it not be more relevant to focus on adding value? 
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 +What are the values of Marine CoLAB? Could **shared values** be Marine CoLAB’s focus at all times and across all projects?  Is there a spectrum of existing values that are shared (instrinsic/extrinsic, economic & cultural, individual & collective, etc.)? By working with a range of different values this approach can focus on whichever value catalyses different target groups - starting from their existing values, connecting them to oceans and each other, making the values collective and shared. 
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 +How to begin using a values based approach in Marine CoLAB: **learn by doing**:
 +  * invite speakers
 +  * share readings
 +  * personal exercises (akin to Sue’s values presentation)
 +  * incorporating it in projects
 +  * values a part of all Marine CoLAB communication 
  
 ====Project Incubator==== ====Project Incubator====
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  • Last modified: 2016-08-10 09:48
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