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public_diet [2008-07-08 08:45] – katerich | public_diet [2008-07-14 12:43] – katerich | ||
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- | === feasability study for sustained sustenance: feral trade cafe at http === | + | **feasability study for sustained sustenance: |
- | ===== HTTP ===== | ||
- | |||
- | * official structure, business plan, revenue model. | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | ||
- | HTTP and Furtherfield are not for profits with written constitutions. | ||
- | Furtherfield has an advisory board and is funded by ACE. | ||
- | HTTP is a furtherfield.org project. | ||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | ===== CAFE motives, structure and infrastructure |
- | | + | * Motives for opening a cafe as an art project. |
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give visitors to the exhibitions something more to chew on. | + | |
- | Sustenance and conviviality | + | |
- | Useful service for local residents and studio occupants The neighbourhood | + | 1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http:// |
- | it' | + | |
- | Promoting an alternate economy/ | + | 2. A service for local residents |
- | * income scenarios | + | Conceptual |
- | | + | |
+ | processes and experiences other than those governed by hegemonic global capitalism: | ||
+ | so many shops deal with just money. | ||
+ | Feral Trade is an economy based on other peoples' | ||
+ | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
- | Feral Trade runs at a fabulous loss. | + | Economic |
+ | |||
+ | Profit is not a necessary motive, which opens up the operating territory considerably. | ||
+ | Although stock should still pay for itself plus provide surplus for office consumption. | ||
+ | |||
+ | * income scenario | ||
+ | |||
+ | Slow start. | ||
+ | All transactions logged and accounted for. | ||
+ | The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment and utensils. | ||
+ | |||
+ | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, excluding it from basic | ||
+ | | ||
+ | The investment is in the network. | ||
- | * hrs of operation, winter plan - patio fire - | + | * hours of operation, visitor patterns, winter plan |
- | | + | |
- | * visitor profile: current average numbers, travel | + | Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs. |
- | * physical setup: service | + | Average 15-20 visitors |
+ | There is no cafe between the tube and HTTP although it is possible to take a | ||
+ | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
+ | Portuguese cafe in the other direction has cheap and good espresso and a largely Portuguese clientele. | ||
+ | |||
+ | The cafe would not necessarily be linked to shows. | ||
+ | The gallery | ||
+ | There are gaps between shows. In winter and gaps, the distributed library http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
+ | http: It would be a coup to overcome geography | ||
+ | Without affecting global warming. | ||
+ | |||
+ | Patio bonfires worth looking into. | ||
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | |
- | * automation options | + | When the gallery is open, there is someone always available to respond to visitors. |
- | * vending options | + | Saturday and Sunday have dedicated invigilation, |
- | | + | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays there is an outside invigilator. |
- | | + | |
+ | Hazards: At what scale would the cafe interfere with other office activity? | ||
+ | |||
+ | * roles for cafe. | ||
+ | |||
+ | **Service:** preparation, | ||
+ | Cafe service role would be rotated amongst present core personnel, | ||
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | |||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
+ | |||
+ | * physical setup: | ||
+ | |||
+ | Initial investment will be necessary (equipment, utensils, presentation media). | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
+ | |||
+ | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, | ||
+ | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
+ | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
+ | formally HTTP' | ||
+ | |||
+ | Liability would need to be thought through or ignored. | ||
+ | |||
+ | * publicity | ||
+ | |||
+ | Cafe would have its own publicity strand as a HTTP project. | ||
+ | Also promoted as background for exhibitions. | ||
+ | |||
+ | * other models (positive and negative) | ||
+ | |||
+ | Cafe Kino http:// | ||
+ | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. | ||
+ | Many of their customers are from their extended social networks, probably from | ||
+ | within a few blocks radius. People go there for the sociability, | ||
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | |||
+ | Leila' | ||
+ | http:// | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ | ||
+ | http:// | ||
+ | |||
+ | ===== MENU ===== | ||
+ | |||
+ | * Curatorial guidelines | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | Food goods will be informationalised | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | ||
+ | - shelf life: to avoid sales incentive or waste | ||
+ | - the facility of the food item to host information, | ||
+ | - information on source, relations with land, embodied by the transport of its produce | ||
+ | - information on carriage, network and delivery relations embodied by courier/ | ||
+ | - seasonality, | ||
+ | - localness | ||
+ | |||
+ | | ||
+ | | ||
+ | like the scale-free hubs of the internet. | ||
+ | |||
+ | [[common_products]] | ||
+ | |||
+ | | ||
+ | | ||
+ | | ||
+ | [[tea_from_bangladesh]] | ||
+ | Compared with Fair Trade which limits its communiques to the the iconic picture of | ||
+ | farmer/ | ||
+ | http:// | ||
+ | |||
+ | and one that reverses earlier breaks with tradition in visualising agriculture | ||
+ | labour | ||
+ | Gleaning: François Millet 1857 | ||
+ | |||
+ | http:// | ||
+ | |||
+ | Feral Trade takes food-labeling as a space for diverse communications as | ||
+ | | ||
+ | | ||
+ | | ||
+ | fresh and wild. | ||
+ | http:// | ||
+ | |||
+ | [[breakdown_of_expenses]]: | ||
+ | |||
+ | | ||
+ | menu items via sell/ | ||
+ | |||
+ | | ||
+ | ultra short seasons and microclimates. | ||
+ | Menu should be easily updated and transmitted (database-driven) and include | ||
+ | out of stock items - wishlisted, in negotiation or pending delivery. | ||
+ | |||
+ | | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | | ||
+ | of origin or source, to the broader ecology of supply. | ||
+ | | ||
+ | |||
+ | | ||
+ | food projects, plus social connections to city farm, allotment, home cultivation | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | Feral Trade staples start menu. | ||
+ | | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | |||
+ | | ||
+ | |||
+ | ===== OUTPUTS ===== | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | |||
+ | ===== SHORT VERSION ===== | ||
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP is a cultural minority in a mainly working class and cafe free | ||
+ | residential area of NE London. The cafe will be very small scale and | ||
+ | modelled as a natural extension to office tea and coffee consumption. It | ||
+ | is not motivated by cash profit, although goods should cover their own | ||
+ | costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel to UK, to conduct international grocery | ||
+ | trade by primarily social means. It expands the idea of food provenance | ||
+ | beyond a gourmet-style fetishisation of origins, to a critical broader | ||
+ | ecology of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state, to a shared set of | ||
+ | connections and navigable transit routes, like the scale-free hubs of the | ||
+ | internet. | ||
- | **MENU** | ||
- | * curatorial guidelines | ||
- | * food sources: search existing http networks for producers | ||
- | * new networks: city farm, green roof, guerilla garden and allotment relations | ||
- | * considerations: | ||
- | * integrate feral trade core aims | ||
- | * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts to allied orgs) | ||
- | * standard form for visiting artists/ | ||
- | * limits of biscuit | ||
- | * commissioning foods, seasonality | ||
- | * writeability: | ||
- | * staples: coffee, tea, milk, sugar, cola, ' | ||
- | * emergency sale items | ||
- | * cultivation | ||
- | * under the counter other | ||
- | |||
- | **OUTPUTS** | ||
- | * local: table menu of contents / protocols / products; launch/ | ||
- | * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/ |