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public_diet [2008-07-08 08:54] – katerichpublic_diet [2008-07-14 12:40] – katerich
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-=== feasability study for sustained sustenance: feral trade cafe at http ===+**feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/winter 2008. A platform to present feral trade goods; and develop the protocols of refreshment service as accessory to the other public communications of the gallery. The research emerges from an interest in the public diet of cultural organisations where foods for thought and consumption might crossover; and includes testing the regulatory limits and social expectations for a cafe, as well as preparing the resources, human and otherwise, required to run it. ** 
  
-===== HTTP structure, business plan, fiinancial model ===== 
-   
-Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. 
  
-    HTTP and Furtherfield are not for profits with written constitutions. +Feral Trade http://feraltrade.org 
-    Furtherfield has an advisory board and is funded by ACE. +HTTP http://www.http.uk.net
-    HTTP is a furtherfield.org project.+
  
- +===== CAFE motives, structure and infrastructure =====
-===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE =====+
    
-    Motives for opening a cafe as an art project.+  * Motives for opening a cafe as an art project.
  
-    HTTP is located in the back of beyond from the point of view of its visitors. +Practical
-    Would like to give visitors to the exhibitions something more to chew on.      +
-    Sustenance and conviviality+
  
-    Useful service for local residents and studio occupants The neighbourhood is changing,  +1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http://www.haringey.gov.uk, from the point of view of its public. A cafe would offer visitors something to chew on alongside the art: sustenance and conviviality, enriched space for contemplation, information and reading, oppportunity to elongate visit.
-    it's a way of connecting with the local community that's more fluid and open, a softer     +
-    interface than the gallery. More everyday.+
  
-    Promoting an alternate economy/ecology than those governed by hegemonic global   +2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. 
-    capitalism and the profit motive. Even at this small economic scale it has a polemic    +
-    value.+
  
-  * income scenarios +Conceptual 
  
-The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, Marc & Ruth to support.+    http: The cafe will demonstrate an alternate economy and ecology that promotes free    
 +    processes and experiences other than those governed by hegemonic global capitalism: 
 +    so many shops deal with just money.  
 +    Feral Trade is an economy based on other peoples' activities and how you get from A to B.  
 +    Even at this small scale it has a polemic value. 
 +[[feral_trade_economy]] 
  
-   Feral Trade runs at a fabulous loss. +Economic 
 + 
 +Profit is not a necessary motive, which opens up the operating territory considerably. 
 +Although stock should still pay for itself plus provide surplus for office consumption. 
 + 
 +  * income scenario  
 + 
 +Slow start.  
 +All transactions logged and accounted for. 
 +The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment and utensils. 
 + 
 +   Feral Trade runs at a fabulous loss, in business terms. 
 +   It operates in an absence of the principle of least effort, excluding it from basic  
 +   market measure of success.  
 +   The investment is in the network. 
    
-  * hrs of operation, winter plan - patio fire - +  * hours of operation, visitor patterns, winter plan  
-  * visitors: gallery visitors/locals. publicity/not + 
-  * visitor profile: current average numbers, travel and rival refreshments, duration of stay, seated or takeaway, reading opportunities +Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs. 
-  * physical setup: service and storage spaces, equipment investment, utensil choices+Average 15-20 visitors per weekend, mainly arriving via Manor House tube.  
 +There is no cafe between the tube and HTTP although it is possible to take a  
 +detour to Costa Coffee, a commercial chain in the business mall on Green Lanes.  
 +Portuguese cafe in the other direction has cheap and good espresso and a largely Portuguese clientele. 
 + 
 +The cafe would not necessarily be linked to shows. 
 +The gallery has an exhibit approximately 3/4 of the year. 
 +There are gaps between shows. In winter and gaps, the distributed library http://www.http.uk.net/docs/exhib6/summer_of_folk.shtml and Feral  
 +Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. 
 +Library visitor numbers are low but it's the intensity of the experience that counts. 
 +    http: It would be a coup to overcome geography and keep the cafe open in winter. 
 +    Without affecting global warming.  
 +     
 +Patio bonfires worth looking into. 
   * caretaking: human resources as they currently stand   * caretaking: human resources as they currently stand
-  * preparation, stock management, service, washing up, cash-taking + 
-  * automation options +When the gallery is open, there is someone always available to respond to visitors. 
-  * vending options +Saturday and Sunday have dedicated invigilation, Fridays can be more hectic. 
-  * regulatory scenarios: use existing premises regulations as a template/mould for evasion. (plus alternate fully compliant design). produce an actionable Exceptions reading menu as research result.  +Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays there is an outside invigilator.  
-  * landlord relations, liability+ 
 +Hazards: At what scale would the cafe interfere with other office activity? 
 + 
 +    * roles for cafe.  
 + 
 +**Service:** preparation, waiting, cash-taking. 
 +Cafe service role would be rotated amongst present core personnel,  
 +this kind of distributed culture is integral to the way Furtherfield works as a group. 
 +http://www.furtherfield.org/about.php 
 +Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] 
 + 
 +**Management:** Feral Trade would remain involved in the politics and practicalities of supply. Day to day stock management would be 1 person's responsibility, 
 +probably Ale who deals with this kind of thing anyway. 
 + 
 +  * physical setup: service and storage spaces, equipment investment, utensil choices 
 + 
 +Initial investment will be necessary (equipment, utensils, presentation media). 
 +At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. 
 +     
 +The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, 
 +Landlord relations are distantly friendly. There is a janitor who keeps a close eye  
 +on the compound. If landlord rejects decking plans, the parking spaces in front are  
 +formally HTTP's, included in their rent. Cafe could serve from here with guests seating themselves informally (on the decking). 
 + 
 +    Liability would need to be thought through or ignored. 
 + 
 +  * publicity 
 + 
 +Cafe would have its own publicity strand as a HTTP project. 
 +Also promoted as background for exhibitions. 
 + 
 +  * other models (positive and negative) 
 + 
 +    Cafe Kino http://www.cafe-kino.com/about/index.htm, Bristol.  
 +    Run by a collective of artists etc who also run the Here Shop & Gallery over the road. 
 +    Many of their customers are from their extended social networks, probably from  
 +    within a few blocks radius. People go there for the sociability, decor, wifi,  
 +    good tea/coffee, cultural contagion plus pleasure of investing in own social  
 +    networks.  
 + 
 +    Leila's Shop, Shoreditch. Groceries and cafe, review covers the for & againsts:  
 +    http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html 
 + 
 +===== HTTP structure  ===== 
 + 
 +Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. 
 +HTTP is a http://furtherfield.org project. 
 +HTTP & Furtherfield are not for profits, with written constitutions. 
 +Furtherfield has an advisory board and is funded by Arts Council England. 
 +HTTP is located in a business arena zoned as mixed use (typically integrating residential, retail, commercial and social amenities) / live-work. 
 + 
 +=====  REGULATORY STRUCTURE ===== 
 + 
 +[[uk_premises_regulations]]    
 +    Produce a Regulatory reading menu as research project.  
 +    Use existing regulations as a template/ jelly mould for evasion or compliance.  
 +http://images.google.co.uk/images?hl=en&q=jello+mold&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title 
 + 
 +=====  MENU =====   
 + 
 +   * Curatorial guidelines 
 + 
 +   Coincide with HTTP core curatorial principles 
 +   Promote Feral Trade experimental trader aims. 
 + 
 +   Food goods will be informationalised (onboard or on menu). 
 +   Customer receipts can be A4 laser prints with a torrent of product information. 
 + 
 +   Selection will involve a biodiversity of criteria, none of which should be  
 +   primary or exclusionary. Stock considerations include: 
 + 
 +   - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] 
 +   - shelf life: to avoid sales incentive or waste 
 +   - the facility of the food item to host information, including 
 +   - information on source, relations with land, embodied by the transport of its produce 
 +   - information on carriage, network and delivery relations embodied by courier/s. 
 +   - seasonality, including transportation seasons 
 +   - localness 
 + 
 +   Expand understanding of localness beyond the territorially bounded, landlocked  
 +   village model, to a shared set of connections and navigable transit routes  
 +   like the scale-free hubs of the internet.  
 + 
 +[[common_products]] 
 + 
 +   Ingredients and products with questionable ethics can be included, along with their  
 +   source information. The main thing is to expand the product monologue to articulate a  
 +   larger picture of the world it moves through. 
 +[[tea_from_bangladesh]] 
 +    Compared with Fair Trade which limits its communiques to the the iconic picture of  
 +    farmer/producer/collective, a restricted landscape 
 +http://feraltrade.org/fair 
 + 
 +    and one that reverses earlier breaks with tradition in visualising agriculture  
 +    labour as a statement on rural poverty as opposed to example of pastoral virtue.  
 +    Gleaning: François Millet 1857 
 + 
 +http://www.st-andrews.ac.uk/~waste/timeline/story-pic1.htm 
 + 
 +   Feral Trade takes food-labeling as a space for diverse communications as   
 +   opposed to righteous boasting / the promotion of purity fetishes.  
 +   Undercut profit-motivated product constructions, elevated origins and destinies 
 +   (gourmet, organic, fairdom, health) in the truth claims propagated by the likes of 
 +   fresh and wild. 
 +http://feraltrade.org/research/righteous_products 
 + 
 +[[breakdown_of_expenses]]: The cafe menu to also include itemisations in the transit of cash as witnessed in the goods' procurement: particularly obstacles, as the materiality of money in small quantities generally defies the idea of the smooth movement of finance across global networks. 
 + 
 +   Read-write menu. Open to intervention from random vendors eg. customers can contribute  
 +   menu items via sell/trade/gifting stock. 
 + 
 +   Economy of miniaturisation / smallscale. Enables hosting small batches/single items, 
 +   ultra short seasons and microclimates. 
 +   Menu should be easily updated and transmitted (database-driven) and include  
 +   out of stock items - wishlisted, in negotiation or pending delivery. 
 + 
 +   Courier process. Use moving social networks including known and funded travel to HTTP  
 +   to deliver goods from afar, including store-bought ones. Documenting these journeys and 
 +   relationships expands attention to food provenance beyond a gourmet-style fetishisation  
 +   of origin or source, to the broader ecology of supply.  
 +   Promote inter-organisational trade with artistic peers, local and foreign.                
 + 
 +   Source producers or recipes from HTTP social networks, commission or collect artists'  
 +   food projects, plus social connections to city farm, allotment, home cultivation  
 +   (cake, jams, herbs, sprouts etc).  
 +    
 +   Regulatory limits: Define and stock emergency food products; define emergency; outer  
 +   limits of biscuit; cream teas.  
 + 
 +   Feral Trade staples start menu.  
 +  -    Coffee from El Salvador 
 +  -    Tea from Bangladesh (TBC) 
 +  -    Cola from Bristol. 
 +  -    Salt from Gujarat 
 + 
 +  Other organisational contenders 
 +  -    Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. 
 +  -    Mejor Vida Corporation, Mexico City. Hot chocolate 
 +  -    Irational.org, Bristol. Food for Free apple mush  
 + 
 +   Challenge fresh+wild to a duel. 
 + 
 +===== OUTPUTS ===== 
 + 
 +   proposed demo for mid-september ( jeremey bailey show) 
 +   possibly a harvest party / launch in oct 
 + 
 +   external: present at fo.am open sauces in brussels in november as part of public diet  
 +   disucssion 
 + 
 + 
 +===== SHORT VERSION ===== 
 +eral Trade http://feraltrade.org 
 +HTTP http://www.http.uk.net 
 + 
 +HTTP is a cultural minority in a mainly working class and cafe free 
 +residential area, NE london. The cafe will be very small scale and 
 +modelled as a natural extension to office tea and coffee consumption. It 
 +is not motivated by cash profit, although goods should cover their own 
 +costs. 
 + 
 +All goods will be served with information about source and/or delivery, 
 +including the materiality of cash transactions to procure them. Visitors 
 +should be able to buy coffee etc either by the cup or in bags to take 
 +home. 
 + 
 +The feral trade courier process uses moving social networks, including 
 +known and funded cultural travel to UK, to conduct international grocery 
 +trade by entirely social means. Documenting these journeys and 
 +relationships expands the idea of food provenance beyond a gourmet-style 
 +fetishisation of origins or producers to a broader ecology of supply. 
 +The cafe hopes to promote inter-organisational trade with artistic peers, 
 +local and foreign, and to expand a definition of localness beyond the 
 +territorial boundaries of the village or state, to a shared set of 
 +connections and navigable transit routes, like the scale-free hubs of the 
 +internet. 
  
  
-**MENU** 
  
-  * curatorial guidelines 
-  * food sources: search existing http networks for producers 
-  * new networks: city farm, green roof, guerilla garden and allotment relations 
-  * considerations: legal perimeters, shelf life, network relations 
-  * integrate feral trade core aims 
-  * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts to allied orgs) 
-  * standard form for visiting artists/residents 
-  * limits of biscuit 
-  * commissioning foods, seasonality 
-  * writeability: visitors can supply menu items?  
-  * staples: coffee, tea, milk, sugar, cola, 'biscuits' incl. computer-biscuits, condiments incl. apple mush 
-  * emergency sale items 
-  * cultivation 
-  * under the counter other 
-  
  
-**OUTPUTS** 
  
-  * local: table menu of contents / protocols / products; launch/event 
-  * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/franchise 
  • public_diet.txt
  • Last modified: 2022-03-16 11:14
  • by nik