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public_diet [2008-07-08 09:33] – katerich | public_diet [2008-07-12 10:28] – katerich | ||
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- | === feasability study for sustained sustenance: feral trade cafe at http === | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | + | Feral Trade [[http:// |
- | + | HTTP [[http:// | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | + | |
- | HTTP and Furtherfield are not for profits with written constitutions. | + | ===== CAFE motives, structure |
- | | + | |
- | HTTP is a furtherfield.org | + | * Motives for opening |
+ | Practical | ||
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE ===== | + | HTTP is located in the back of beyond - a business park in the residential London borough of Harringay [[http:// |
- | + | They would like to give exhibition goers something more to chew on, such as | |
- | Motives | + | sustenance and conviviality, |
+ | Elongate visit. | ||
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | Useful service for local residents and studio occupants. The neighbourhood |
- | Would like to give visitors to the exhibitions something | + | changing, it's is a way of connecting with the local community that' |
- | | + | open, a softer |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood is changing, | + | Conceptual |
- | it's a way of connecting with the local community that's more fluid and open, a softer | + | |
- | interface than the gallery. More everyday. | + | |
- | | + | |
Promote free processes and experiences other than those governed by hegemonic global | Promote free processes and experiences other than those governed by hegemonic global | ||
- | capitalism. | + | capitalism. |
- | | + | |
+ | |||
+ | [[feral_trade_economy]] | ||
* income scenarios | * income scenarios | ||
- | The cafe would be designed as financially self sufficient, although application for seed funding | + | All transactions logged and accounted for. |
+ | The cafe would be designed as financially self sufficient, although application for seed funding agreed as ok. | ||
- | Feral Trade runs at a fabulous loss. | + | Feral Trade runs at a fabulous loss, in business terms. |
+ | The investment is in the network. | ||
- | * hrs of operation, winter plan | + | * hrs of operation, visitor patterns, winter plan |
- | | + | Gallery hours are currently 12-5PM fri-sun, possibly extending to thurs. |
- | The cafe would not necessarily be linked to shows. | + | Average 15-20 visitors per weekend. Mainly they arrive via Manor House tube. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | There is no cafe between the tube and HTTP although it is possible to take a |
- | There are gaps between | + | detour to Costa Coffee. Portuguese |
- | | + | |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | |
+ | The cafe would not necessarily be linked to shows. | ||
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library and Feral | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
+ | | ||
It would be a coup to overcome geography and keep the cafe open in winter. | It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires worth looking into. | + | Patio bonfires |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | Sat and sun have more dedicated | + | Sat and sun have more dedicated |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. |
* roles for cafe: preparation, | * roles for cafe: preparation, | ||
- | | + | Cafe service role should be rotated amongst present core personnel. |
- | This kind of distributed culture is integral to the way furtherfield | + | This kind of distributed culture is integral to the way Furtherfield |
- | Cafe service | + | Cafe service |
+ | lowered status, advance tea and coffee service as a communications medium. | ||
+ | |||
+ | Weekly stock management would be 1 person' | ||
+ | Probably Ale who deals with this kind of thing anyway. | ||
- | * visitors: gallery visitors/ | ||
- | * visitor profile: current average numbers, travel and rival refreshments, | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment would be an advantage. | ||
+ | | ||
+ | Decking. Sound the landlord out on this between rent payments. | ||
+ | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
+ | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
+ | legally HTTP' | ||
+ | Is the back garden an alt possibility? | ||
+ | |||
+ | Liability would need to be thought through either way. | ||
+ | |||
+ | * publicity | ||
+ | |||
+ | Cafe would have its own publicity strand, as a HTTP project. | ||
+ | Also promoted as background for exhibitions. | ||
+ | |||
+ | * operating models (positive and negative) | ||
+ | |||
+ | Cafe Kino in Bristol. Vegetarian cafe, opens weekdays 11-5, longer on weekends. | ||
+ | Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | ||
+ | High proportion of customers are their extended social networks who probably live | ||
+ | within a few blocks. People go for the sociability, | ||
+ | good tea and coffee, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | |||
+ | Leila' | ||
+ | http:// | ||
+ | |||
+ | ===== REGULATION ===== | ||
+ | |||
+ | Use existing premises regulations as a template/ jelly mould for evasion or | ||
+ | compliance. Produce a Regulatory reading menu as research project. | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | * Current conditions | ||
+ | |||
+ | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, deals with rent and overheads, PAYE. | ||
+ | HTTP & Furtherfield are not for profits with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by ACE. | ||
+ | HTTP is a furtherfield.org project. | ||
+ | HTTP compound is zoned as mixed / live-work. | ||
+ | |||
- | * automation options | + | ===== MENU ===== |
- | * vending options | + | |
- | * regulatory scenarios: use existing premises regulations as a template/ | + | |
- | * landlord relations, liability | + | |
+ | * Curatorial guidelines | ||
- | **MENU** | + | |
+ | | ||
- | * curatorial guidelines | + | Food goods will be informationalised (onboard or on menu) |
- | * food sources: search existing http networks for producers | + | |
- | * new networks: city farm, green roof, guerilla garden and allotment relations | + | Stock considerations |
- | * considerations: | + | network relations, |
- | * integrate feral trade core aims | + | Selection will involve a biodiversity |
- | * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts | + | These include seasonality, locality, information on source, information on carriage, |
- | * standard form for visiting artists/ | + | trade relations with source, trade relations of delivery (embodied by courier). |
- | * limits | + | |
- | * commissioning foods, seasonality | + | |
- | * writeability: | + | |
- | * staples: coffee, tea, milk, sugar, cola, ' | + | |
- | * emergency sale items | + | |
- | * cultivation | + | |
- | * under the counter other | + | |
+ | | ||
+ | | ||
+ | to a shared set of connections plus swift transit routes | ||
+ | like the scale-free hubs of the internet. | ||
+ | |||
+ | |||
+ | | ||
+ | | ||
+ | | ||
+ | |||
+ | [[common_products]] | ||
+ | |||
+ | The commodity conceals its relations except for the money one; | ||
+ | the product of the commons is filled with human relations, although including | ||
+ | | ||
+ | |||
+ | |||
+ | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | ||
+ | | ||
+ | | ||
+ | |||
+ | | ||
+ | via sell/ | ||
+ | |||
+ | |||
+ | | ||
+ | Menu should be easily adaptable and transmissable | ||
+ | | ||
+ | and list items currently in negotiation or pending. | ||
+ | |||
+ | |||
+ | | ||
+ | to deliver goods from afar, including store-bought ones. Journey and relationship | ||
+ | | ||
+ | of origin or source to the broader ecology of supply. | ||
+ | | ||
+ | | ||
+ | |||
+ | | ||
+ | |||
+ | | ||
+ | |||
+ | | ||
+ | incl city farm and allotment, home cultivation. | ||
+ | |||
+ | | ||
+ | Cream tea variations. | ||
+ | |||
+ | |||
+ | Feral Trade staples start menu. | ||
+ | - Coffee from El Salvador | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | |||
+ | ===== OUTPUTS ===== | ||
+ | |||
+ | | ||
+ | |||
+ | | ||
+ | |||
+ | |||
+ | | ||
+ | | ||
- | **OUTPUTS** | ||
- | * local: table menu of contents / protocols / products; launch/ | + | |
- | * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/ | + |