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-**feasability study for sustained sustenance: feral trade cafe at http**  +**feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, london uk, autumn/winter 2008. A platform for presentation for feral trade goods and protocols; and an exploration of food service as communications system, this research involves testing the regulatory limits and political contexts of food service, and the resources, required, human and otherwise, to run it. ** 
  
-===== HTTP structure, business plan, financial model ===== +Feral Trade [[http://feraltrade.org]] 
-   +HTTP [[http://www.http.uk.net]]
-Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE.+
  
-    HTTP and Furtherfield are not for profits with written constitutions. +===== CAFE motives, structure and infrastructure =====
-    Furtherfield has an advisory board and is funded by ACE. +
-    HTTP is a furtherfield.org project. +
-    HTTP compound is zoned a s mixed / live-work. +
- +
-===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE =====+
    
-Motives for opening a cafe as an art project.+  * Motives for opening a cafe as an art project. 
 + 
 +Practical 
 + 
 +HTTP is located in the back of beyond - a business park in the residential London borough of Harringay [[http://en.wikipedia.org/wiki/Harringay]] from the point of view of its visitors.  
 +They would like to give exhibition goers something more to chew on, such as    
 +sustenance and conviviality, space for contemplation, information and reading. 
 +Elongate visit.
  
-    HTTP is located in the back of beyond from the point of view of its visitors. +Useful service for local residents and studio occupants. The neighbourhood is 
-    Would like to give visitors to the exhibitions something more to chew on.      +changing, it's is a way of connecting with the local community that's more fluid and  
-    Sustenance and conviviality, space for contemplation and reading. +open, a softer and more everyday interface than the gallery. 
-    Elongate visit.+
  
-    Useful service for local residents and studio occupants The neighbourhood is changing,  +Conceptual 
-    it's a way of connecting with the local community that's more fluid and open, a softer     +
-    interface than the gallery. More everyday.+
  
-    Promoting an alternate economy and ecology. So many shops deal with just money.+    Demonstrate an alternate economy and ecology: so many shops deal with just money.
     Promote free processes and experiences other than those governed by hegemonic global      Promote free processes and experiences other than those governed by hegemonic global 
-    capitalism. An economy based on other peoples' activities and how you get from A to B. +    capitalism. Feral Trade is an economy based on other peoples' activities and how you 
-    Even at this small scale it has a polemic value.+    get from A to B. Even at this small scale it has a polemic value.
  
-  * income scenarios +[[feral_trade_economy]]
  
-The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, Marc & Ruth to support.+Financial
  
-   Feral Trade runs at a fabulous loss. +Profit is not a motive, which opens up the terms of engagement considerably. 
 + 
 +  * income scenario  
 + 
 +All transactions logged and accounted for. 
 +The cafe would be designed as financially self sufficient, although seed funding agreed as necessary. 
 + 
 +   Feral Trade runs at a fabulous loss, in business terms. 
 +   It operates in an absence of the principle of least effort 
 +   excluding it from basic capitalist success.  
 +   The investment is in the network. 
    
   * hrs of operation, visitor patterns, winter plan    * hrs of operation, visitor patterns, winter plan 
  
-    Gallery hours are currently 12-5PM fri-sun, possibly extending to thurs. +Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs. 
-    Average 15-20 visitors per weekend. Mainly they arrive via Manor House tube.  +Average 15-20 visitors per weekend, mainly arriving via Manor House tube.  
-    There is no cafe between the tube and HTTP although it is possible to take a  +There is no cafe between the tube and HTTP although it is possible to take a  
-    detour to Costa Coffee. The portuguese cafe in the other direction has only +detour to Costa Coffee, a commercial chain in the business mall on Green Lanes.  
-    portuguese people in it.  +Portuguese cafe in the other direction has cheap and good espresso, largely Portuguese clientele.
-    The cafe would not necessarily be linked to shows. +
-    The gallery has an exhibit approximately 3/4 of the year. +
-    There are gaps between shows. In winter and gaps, the distributed library and feral  +
-    trade cafe could occupy the gallery space. People would visit for the library, or for meetings. +
-    Library visitor numbers are low but it's the intensity of the experience that counts. +
  
 +The cafe would not necessarily be linked to shows.
 +The gallery has an exhibit approximately 3/4 of the year.
 +There are gaps between shows. In winter and gaps, the distributed library and Feral 
 +Trade cafe could occupy the gallery space. People would visit for the library, or for meetings.
 +Library visitor numbers are low but it's the intensity of the experience that counts. 
 +    
     It would be a coup to overcome geography and keep the cafe open in winter.     It would be a coup to overcome geography and keep the cafe open in winter.
     Without affecting global warming.      Without affecting global warming. 
-    Patio bonfires worth looking into. +    Patio bonfires are worth looking into.
-    In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration.+
  
   * caretaking: human resources as they currently stand   * caretaking: human resources as they currently stand
  
-    When the gallery is open, there is someone always available to respond to visitors. +When the gallery is open, there is someone always available to respond to visitors. 
-    Sat and sun have more dedicated inviglation, fri can be more hectic. +Saturday and Sunday have more dedicated invigilation, Friday can be more hectic. 
-    Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. +Currently Ale (administration and coordination) does Fri-Sat; Sunday there is a paid invigilator. 
  
-    * roles for cafe: preparation, service, cash-taking, cleaning up, stock management.+    * roles for cafe. 
  
-    Cafe service role should be rotated amongst present core personnel.  +Service: preparation, waiting, cash-taking. 
-    This kind of distributed culture is integral to the way furtherfield works as a group. +Cafe service role would be rotated amongst present core personnel.  
-    Cafe service should be continuous with natural office life. Disinvest food service of +This kind of distributed culture is integral to the way Furtherfield works as a group. 
-    lowered status, service as a portal for communications.+[[http://www.furtherfield.org/about.php]] 
 +Cafe service should be continuous with natural office life. Disinvest food service of any 
 +lowered status, advance tea and coffee service as a communications medium.
  
-    Stock management would be 1 person's responsibility.  +   As with the principle of householding (Aristotle/Polanyi) which consists of catering for one's own household, which has nothing in common either with the motive of gain or with the institution of markets. Its patterrn is the closed group: whether the very different entities of the family or the settlement or the manor formed the self-sufficient unit, the principle was invariably the same, namely, that of producing and storing for the satisfaction of the wants of the members of the group.  
-    Probably Ale who deals with this kind of thing anyway.+ 
 +Weekly stock management would be 1 person's responsibility.  
 +Probably Ale who deals with this kind of thing anyway.
  
  
   * physical setup: service and storage spaces, equipment investment, utensil choices   * physical setup: service and storage spaces, equipment investment, utensil choices
-     
-    Decking. Sound the landlord out on this between rent payments.  
-    Landlord relations are distantly friendly. There is a janitor who keeps a close eye  
-    on the compound.  
  
-    If landlord rejects decking plans, the parking spaces in front are legally HTTP's +Initial investment would be an advantage. 
-    paid for with rent. Cafe could serve from here.+     
 +Decking. Sound the landlord out on this between rent payments.  
 +Landlord relations are distantly friendly. There is a janitor who keeps a close eye  
 +on the compound. If landlord rejects decking plans, the parking spaces in front are  
 +legally HTTP's, paid for within rent. Cafe could serve from here. 
 +Is the back garden an alt possibility?
  
-    Liability would need to be thought through.+    Liability would need to be thought through either way.
  
   * publicity   * publicity
  
-    Cafe would have its own publicity strand, as a HTTP project. +Cafe would have its own publicity strand, as a HTTP project. 
-    Also promoted as background for exhibitions.+Also promoted as background for exhibitions. 
 + 
 +  * operating models (positive and negative) 
 + 
 +    Cafe Kino in Bristol. Vegetarian cafe, opens weekdays 11-5, longer on weekends. 
 +    Run by a collective of artists etc who also run the Here Shop and Gallery over the road. 
 +    High proportion of customers are their extended social networks who probably live  
 +    within a few blocks. People go for the sociability, decor, free wireless,  
 +    good tea and coffee, cultural contagion plus pleasure of investing in own social  
 +    networks.  
 + 
 +    Leila's Shop, Shoreditch. Review covers the for & againsts pretty effectively: 
 +    http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html
  
 =====  REGULATION ===== =====  REGULATION =====
  
-Use existing premises regulations as a template/ jelly mould for evasion or compliance. Produce an Exceptions reading menu as research result. +    Use existing premises regulations as a template/ jelly mould for evasion or      
 +    compliance. Produce a Regulatory reading menu as research project.  
 + 
 +===== HTTP structure  ===== 
 + 
 +  * Current conditions 
 + 
 +Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, deals with rent and overheads, PAYE. 
 +HTTP & Furtherfield are not for profits with written constitutions. 
 +Furtherfield has an advisory board and is funded by ACE. 
 +HTTP is a furtherfield.org project. 
 +HTTP compound is zoned as mixed / live-work. 
    
 =====  MENU =====   =====  MENU =====  
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    Coincide with HTTP core curatorial principles    Coincide with HTTP core curatorial principles
 +   Promote Feral Trade experimental trader aims.
  
-   Goods will be informationalised (onboard or on menu)+   Food goods will be informationalised (onboard or on menu)
  
-   Determined by a biodiversity of criteria, none of which will be primary / exclusionary. +   Stock considerations include: regulatory perimeters, shelf life (perishability),  
-   Seasonality, localness, information on source, information on carriage, +   network relations, the facility of the food item to host information. 
-   trade relations with source, trade relations with courier.+   Selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. 
 +   These include seasonality, locality, information on source, information on carriage, 
 +   trade relations with source, trade relations of delivery (embodied by courier).
    
-   Possible ethicless ingredients will be involved. +   
-   Undercut profit-motivated product fascism of fresh 'n' wild. +   Expand conception of localness beyond the territorial village model  
-    +   to a shared set of connections plus swift transit routes  
-   Expand conception of local beyond village fortress model  +   like the scale-free hubs of the internet.  
-   like the scale-free hubs of the internet.+ 
 + 
 +   Ingredients and products with questionable ethics can be included, along with their  
 +   source information. The priority is to expanding the product monologue to articulate a  
 +   larger picture of the world it moves through. 
 + 
 +[[common_products]] 
 + 
 +   The commodity conceals its relations except for the money one; 
 +   the product of the commons is filled with human relations, although including  
 +   possibly unpleasant ones: Peter Linebaugh.)  
 + 
 + 
 +   Open up food-labelling as a platform for discussion and adaptation, as VS righteous  
 +   boasting and promotion of purity fetish.  
 +   Undercut profit-motivated product aryanism of fresh 'n' wild. 
 + 
 +   Read-write menu. Open to intervention from random vendors eg. customers can contribute  
 +   via sell/trade/gifting stock.
  
-   Read-write menu. Open to random vendors eg. customers can contribute  
-   (sell/trade/gift) stock. 
  
-   Economy of scale. Enables hosting small batches/single items. Ultra seasonality.+   Economy of miniaturisation. Enables hosting small batches/single items: ultra seasonality.
    Menu should be easily adaptable and transmissable    Menu should be easily adaptable and transmissable
-   perhaps database-driven. +   perhaps database-driven  
 +   and list items currently in negotiation or pending.
  
-   Courier process. Use moviing social networks incl. known / funded travel to HTTP  
-   to deliver goods from afar, even shop-bought ones. Journey and relationship  
-   documented, expands attention beyond gourmet-style fetishisation of origin.  
  
-   Artists foods: eg. Food for Free project apple mush on toast+   Courier process. Use moving social networks including known and funded travel to HTTP  
 +   to deliver goods from afar, including store-bought ones. Journey and relationship  
 +   documented, expands attention to food provenance beyond gourmet-style fetishisation  
 +   of origin or source to the broader ecology of supply.  
 +   Promote inter-organisational trade with artistic peers, local and foreign. 
 +   Balkan and baltic states are a good place to start.                
 + 
 +   Challenge fresh+wild to a duel. 
 + 
 +   Commission or collect artists' food projects  
 + 
 +   Source producers or recipes from HTTP social networks (cake, jams, herbs, sprouts)    
 +   incl city farm and allotment, home cultivation.  
 + 
 +   Regulatory limits: Define and serve emergency food products; outer limits of biscuit. 
 +   Cream tea variations. 
  
-   Source producers from HTTP social networks (cake, jams, herbs, sprouts)    
-   incl city farm and allotment contacts.  
  
    Feral Trade staples start menu.     Feral Trade staples start menu. 
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   -    Tea from Bangladesh (TBC)   -    Tea from Bangladesh (TBC)
   -    Cola from Bristol.   -    Cola from Bristol.
- +  -    Salt from Gujarat
  
-  +  Other organisational contenders 
-   +  -    Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. 
 +  -    Mejor Vida Corporation, Mexico City. Hot chocolate 
 +  -    Irational.org, Bristol. Food for Free apple mush 
  
-  * food sources: search existing http networks for producers +===== OUTPUTS =====
-  * new networks: city farm, green roof, guerilla garden and allotment relations +
-  * considerations: legal perimeters, shelf life, network relations +
-  * integrate feral trade core aims +
-  * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts to allied orgs) +
-  * standard form for visiting artists/residents +
-  * limits of biscuit +
-  * commissioning foods, seasonality +
-  * writeability: visitors can supply menu items?  +
-  * staples: coffee, tea, milk, sugar, cola, 'biscuits' incl. computer-biscuits, condiments incl. apple mush +
-  * emergency sale items +
-  * cultivation +
-  * under the counter other +
- +
  
-**OUTPUTS**+   proposed start time mid-september ( for jeremey bailey show)
  
-  * local: table menu of contents / protocols / products; launch/event +   local: table menu of contents / protocols / products; launch/event 
-  * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/franchise+ 
 + 
 +   external: present at fo.am open sauces in brussels in november as part of public diet  
 +   disucssion 
 + 
 + 
 +   
  • public_diet.txt
  • Last modified: 2022-03-16 11:14
  • by nik