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public_diet [2008-07-08 10:11] – katerich | public_diet [2008-07-13 16:38] – katerich | ||
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- | **feasability study for sustained sustenance: feral trade cafe at http** | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | + | Feral Trade [[http:// |
- | + | HTTP [[http:// | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | + | |
- | HTTP and Furtherfield are not for profits with written constitutions. | + | ===== CAFE motives, structure and infrastructure |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
- | + | ||
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | |
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
+ | |||
+ | Practical | ||
+ | |||
+ | 1. HTTP is located in the back of beyond - a business park in the residential London borough of Harringay [[http:// | ||
+ | A cafe would give exhibition visitors something to chew on to accompany the art, such as | ||
+ | sustenance and conviviality; | ||
+ | Elongate visit. | ||
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | 2. A service for local residents and studio occupants. A way of connecting with the local community that' |
- | Would like to give visitors to the exhibitions something | + | |
- | Sustenance | + | |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood is changing, | + | Conceptual |
- | it's a way of connecting with the local community that's more fluid and open, a softer | + | |
- | interface than the gallery. More everyday. | + | |
- | | + | |
Promote free processes and experiences other than those governed by hegemonic global | Promote free processes and experiences other than those governed by hegemonic global | ||
- | capitalism. | + | capitalism. |
+ | | ||
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
- | * income scenarios | + | Financial |
- | The cafe would be designed as financially self sufficient, although application | + | Profit is not a motive |
- | Feral Trade runs at a fabulous loss. | + | * income scenario |
+ | |||
+ | All transactions logged and accounted for. | ||
+ | The cafe would be designed as financially self sufficient, although seed funding agreed as probable. | ||
+ | |||
+ | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, | ||
+ | | ||
+ | The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | | + | Gallery hours are currently 12-5PM |
- | | + | Current average |
- | There is no cafe between the tube and HTTP although it is possible to take a | + | There is no cafe between the tube and HTTP although it is possible to take a |
- | detour to Costa Coffee. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | portuguese people in it. | + | (Portuguese |
- | The cafe would not necessarily be linked to shows. | + | |
- | The gallery has an exhibit approximately 3/4 of the year. | + | |
- | There are gaps between shows. In winter | + | |
- | trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | |
+ | The cafe would not necessarily be linked to shows. | ||
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library [[http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
It would be a coup to overcome geography and keep the cafe open in winter. | It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires worth looking into. | + | Patio bonfires |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfiled |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with the basic running of other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, service as a portal | + | |
- | Stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel. |
+ | This kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | [[http:// | ||
+ | Cafe service should be continuous with / accessory to natural office life and disinvest food service of any lowered status. Instead advance tea and coffee service as a communications medium or active interpretation of aristotlean ideas of [[householding]], | ||
+ | **Management: | ||
+ | |||
+ | Weekly stock management would be 1 person' | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment would be an advantage (equipment, utensils, presentation media). | ||
+ | Stock would be expected to cover itself. | ||
| | ||
- | | + | Decking |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | {{: |
- | on the compound. | + | Sound the landlord out on this between rent payments. |
+ | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
+ | on the compound. | ||
+ | formally HTTP' | ||
+ | Is the back garden an alt possibility? | ||
- | If landlord rejects decking plans, the parking spaces in front are legally HTTP's | ||
- | paid for with rent. Cafe could serve from here. | ||
- | Liability would need to be thought through. | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
+ | |||
+ | * operating models (positive and negative) | ||
+ | |||
+ | Cafe Kino [[http:// | ||
+ | Run by a collective of artists etc who also run the Here Shop/ | ||
+ | High proportion of customers are from their extended social networks & probably live | ||
+ | within a few blocks. People go there for the sociability, | ||
+ | good products, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | |||
+ | Leila' | ||
+ | http:// | ||
===== REGULATION ===== | ===== REGULATION ===== | ||
- | Use existing | + | Use existing |
+ | |||
+ | | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | * Current conditions | ||
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a [[http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed / live-work. | ||
===== MENU ===== | ===== MENU ===== | ||
Line 94: | Line 133: | ||
| | ||
+ | | ||
- | Goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu) |
- | Determined by a biodiversity of criteria, none of which will be primary | + | Selection will involve |
- | | + | primary |
- | trade relations with source, trade relations with courier. | + | |
- | + | ||
- | | + | |
- | | + | |
- | + | ||
- | | + | |
- | like the scale-free hubs of the internet. | + | |
- | Read-write menu. Open to random vendors eg. customers can contribute | + | |
- | (sell/trade/gift) stock. | + | - shelf life / perishability |
+ | - the facility of the food item to host information | ||
+ | - information on source: relations with land embodied by the transport of its produce | ||
+ | - information on carriage: network relations, | ||
+ | - seasonality, | ||
+ | - locality | ||
- | Economy | + | Expand understanding of localness beyond the territorially bounded, inland model of |
- | Menu should be easily adaptable and transmissable | + | the village, to a shared set of connections with known transit routes, |
- | perhaps database-driven. | + | like the scale-free hubs of the internet. |
- | | + | [[common_products]] |
- | to deliver goods from afar, even shop-bought ones. Journey and relationship | + | |
- | | + | |
- | Artists foods: eg. Food for Free project apple mush on toast | + | The commodity (as object produced |
+ | | ||
+ | human relations, although including possibly unpleasant ones: Peter Linebaugh. | ||
- | | + | Ingredients and products with questionable ethics can be included, along with their |
- | incl city farm and allotment contacts. | + | |
+ | | ||
+ | [[tea_from_bangladesh]] | ||
+ | As opposed to the now common iconic picture of producer, which overriders other | ||
+ | relations | ||
+ | |||
+ | [[http:// | ||
+ | |||
+ | [[http:// | ||
+ | |||
+ | [[breakdown_of_expenses]]: | ||
+ | |||
+ | Feral Trade opens up food-labelling as a platform for discussion and adaptation, as VS | ||
+ | | ||
+ | | ||
+ | the type of truth claim propagated by fresh ' | ||
+ | |||
+ | | ||
+ | menu items via sell/ | ||
+ | |||
+ | |||
+ | | ||
+ | ultra short seasons. | ||
+ | Menu should be easily adaptable and transmissable, | ||
+ | and include a section for items not in stock eg. in negotiation or pending. | ||
+ | |||
+ | |||
+ | | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | | ||
+ | of origin or source, to a broader ecology of supply. | ||
+ | | ||
+ | |||
+ | | ||
+ | |||
+ | Source producers | ||
+ | | ||
+ | | ||
+ | |||
+ | Regulatory limits: Define | ||
+ | Cream tea variations. | ||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 127: | Line 205: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
- | + | Other organisational contenders | |
- | | + | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
+ | | ||
+ | - Irational.org, | ||
- | | + | ===== OUTPUTS ===== |
- | * new networks: city farm, green roof, guerilla garden and allotment relations | + | |
- | * considerations: | + | |
- | * integrate feral trade core aims | + | possibly a harvest party / launch in oct? |
- | * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts to allied orgs) | + | |
- | * standard form for visiting artists/residents | + | |
- | * limits of biscuit | + | |
- | * commissioning foods, seasonality | + | |
- | * writeability: | + | |
- | * staples: coffee, tea, milk, sugar, cola, ' | + | |
- | * emergency sale items | + | |
- | * cultivation | + | |
- | * under the counter other | + | |
- | + | ||
- | **OUTPUTS** | + | |
- | * local: table menu of contents / protocols / products; launch/ | + | external: present at fo.am open sauces in brussels in november as part of public diet |
- | * external: present at fo.am open sauces | + | |