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public_diet [2008-07-08 10:11] – katerich | public_diet [2008-07-14 10:11] – katerich | ||
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- | **feasability study for sustained sustenance: feral trade cafe at http** | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | ||
- | | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | ||
- | HTTP and Furtherfield are not for profits with written constitutions. | + | Feral Trade http:// |
- | | + | HTTP http://www.http.uk.net |
- | | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | ===== CAFE motives, structure and infrastructure |
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give visitors to the exhibitions something more to chew on. | + | |
- | Sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood | + | 1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http:// |
- | it' | + | |
- | interface than the gallery. More everyday. | + | |
- | Promoting an alternate economy | + | 2. A service for local residents |
- | | + | |
- | | + | Conceptual |
+ | |||
+ | | ||
+ | | ||
+ | | ||
+ | Feral Trade is an economy based on other peoples' | ||
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
+ | |||
+ | Economic | ||
+ | |||
+ | Profit is not a necessary motive, which opens up the operating territory considerably. | ||
+ | Although stock should still pay for itself plus provide surplus for office consumption. | ||
- | * income | + | * income |
- | The cafe would be designed as financially self sufficient, although | + | Slow start. |
+ | All transactions logged and accounted for. | ||
+ | The cafe will be designed as financially self sufficient, although seed funding | ||
- | Feral Trade runs at a fabulous loss. | + | Feral Trade runs at a fabulous loss, in business terms. |
+ | It operates in an absence of the principle of least effort, excluding it from basic | ||
+ | | ||
+ | The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
- | There is no cafe between the tube and HTTP although it is possible to take a | + | There is no cafe between the tube and HTTP although it is possible to take a |
- | detour to Costa Coffee. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | portuguese people in it. | + | Portuguese |
- | The cafe would not necessarily be linked to shows. | + | |
- | The gallery has an exhibit approximately 3/4 of the year. | + | |
- | There are gaps between shows. In winter | + | |
- | trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | |
- | | + | The cafe would not necessarily be linked to shows. |
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
+ | http: It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires worth looking into. | + | |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | Patio bonfires worth looking into. |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, service as a portal | + | |
- | Stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment will be necessary (equipment, utensils, presentation media). | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
+ | formally HTTP' | ||
- | | + | Liability would need to be thought through |
- | paid for with rent. Cafe could serve from here. | + | |
- | + | ||
- | | + | |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
- | ===== REGULATION ===== | + | * other models (positive and negative) |
- | Use existing | + | Cafe Kino http:// |
+ | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. | ||
+ | Many of their customers are from their extended social networks, probably from | ||
+ | within a few blocks radius. People go there for the sociability, | ||
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | |||
+ | Leila' | ||
+ | http:// | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | | ||
+ | | ||
+ | http:// | ||
+ | |||
===== MENU ===== | ===== MENU ===== | ||
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| | ||
+ | | ||
- | Goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu) |
- | Determined by a biodiversity of criteria, none of which will be primary | + | Selection will involve |
- | | + | primary |
- | trade relations with source, trade relations with courier. | + | |
- | + | ||
- | | + | |
- | | + | |
- | + | ||
- | | + | |
- | like the scale-free hubs of the internet. | + | |
- | Read-write menu. Open to random vendors eg. customers can contribute | + | |
- | (sell/trade/gift) stock. | + | - shelf life: to avoid sales incentive or waste |
+ | - the facility of the food item to host information, | ||
+ | - information on source: relations with land embodied by the transport of its produce | ||
+ | - information on carriage: network relations, | ||
+ | - seasonality, | ||
+ | - localness | ||
- | Economy | + | Expand understanding |
- | Menu should be easily adaptable | + | village model, to a shared set of connections |
- | perhaps database-driven. | + | like the scale-free hubs of the internet. |
- | | + | [[common_products]] |
- | to deliver goods from afar, even shop-bought ones. Journey and relationship | + | |
- | | + | |
- | Artists foods: eg. Food for Free project apple mush on toast | + | Ingredients and products with questionable ethics can be included, along with their |
+ | | ||
+ | | ||
+ | [[tea_from_bangladesh]] | ||
+ | Compare with Fair Trade which limits its communiques to the the iconic picture of | ||
+ | farmer/ | ||
+ | http:// | ||
- | | + | reversing earlier breaks with tradition in visualising agriculture labour as a |
- | incl city farm and allotment contacts. | + | statement on rural poverty as opposed to example of pastoral virtue. Gleaning: |
+ | François Millet 1857 | ||
+ | |||
+ | http:// | ||
+ | |||
+ | Feral Trade opens up food-labelling as a space for communication, | ||
+ | | ||
+ | |||
+ | http:// | ||
+ | |||
+ | | ||
+ | the type of truth claim propagated by fresh and wild. | ||
+ | |||
+ | [[breakdown_of_expenses]]: | ||
+ | |||
+ | | ||
+ | menu items via sell/ | ||
+ | |||
+ | | ||
+ | ultra short seasons. | ||
+ | Menu should be easily adaptable and transmissable, | ||
+ | and include a section for items not in stock: wished for, in negotiation or pending. | ||
+ | |||
+ | | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | | ||
+ | of origin or source, to a broader ecology of supply. | ||
+ | | ||
+ | |||
+ | | ||
+ | |||
+ | Source producers | ||
+ | | ||
+ | | ||
+ | |||
+ | Regulatory limits: Define | ||
+ | Cream tea variations. | ||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 127: | Line 199: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
- | + | Other organisational contenders | |
- | | + | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
+ | | ||
+ | - Irational.org, | ||
- | | + | ===== OUTPUTS ===== |
- | * new networks: city farm, green roof, guerilla garden and allotment relations | + | |
- | * considerations: | + | |
- | * integrate feral trade core aims | + | possibly a harvest party / launch in oct? |
- | * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts to allied orgs) | + | |
- | * standard form for visiting artists/residents | + | local: table menu of contents / protocols / products; launch/ |
- | * limits of biscuit | + | |
- | * commissioning foods, seasonality | + | |
- | * writeability: visitors can supply | + | |
- | * staples: coffee, tea, milk, sugar, cola, ' | + | |
- | * emergency sale items | + | |
- | * cultivation | + | |
- | * under the counter other | + | |
- | + | ||
- | **OUTPUTS** | + | |
+ | | ||
- | * local: table menu of contents / protocols / products; launch/ | ||
- | * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/ |