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public_diet [2008-07-08 10:19] – katerich | public_diet [2008-07-14 12:40] – katerich | ||
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- | **feasability study for sustained sustenance: feral trade cafe at http** | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | ||
- | | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | ||
- | HTTP and Furtherfield are not for profits with written constitutions. | + | Feral Trade http:// |
- | | + | HTTP http://www.http.uk.net |
- | | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | ===== CAFE motives, structure and infrastructure |
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give visitors to the exhibitions something more to chew on. | + | |
- | Sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood | + | 1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http:// |
- | it' | + | |
- | interface than the gallery. More everyday. | + | |
- | Promoting an alternate economy | + | 2. A service for local residents |
- | | + | |
- | | + | Conceptual |
+ | |||
+ | | ||
+ | | ||
+ | | ||
+ | Feral Trade is an economy based on other peoples' | ||
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
- | * income scenarios | + | Economic |
- | The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, | + | Profit is not a necessary motive, which opens up the operating territory considerably. |
+ | Although stock should still pay for itself plus provide surplus for office consumption. | ||
- | Feral Trade runs at a fabulous loss. | + | |
- | + | ||
- | | + | |
- | Gallery hours are currently 12-5PM fri-sun, possibly extending to thurs. | + | Slow start. |
- | | + | All transactions logged and accounted for. |
- | There is no cafe between the tube and HTTP although it is possible to take a | + | The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment |
- | detour to Costa Coffee. The portuguese cafe in the other direction has only | + | |
- | portuguese people in it. | + | |
+ | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, excluding it from basic | ||
+ | | ||
+ | The investment is in the network. | ||
+ | |||
+ | * hours of operation, visitor patterns, winter plan | ||
- | The cafe would not necessarily be linked | + | Gallery hours are currently 12-5PM Fri-Sun, possibly extending |
- | The gallery has an exhibit approximately 3/4 of the year. | + | Average 15-20 visitors per weekend, mainly arriving via Manor House tube. |
- | There are gaps between | + | There is no cafe between the tube and HTTP although it is possible to take a |
- | trade cafe could occupy | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | | + | Portuguese cafe in the other direction has cheap and good espresso and a largely Portuguese clientele. |
- | | + | The cafe would not necessarily be linked to shows. |
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
+ | http: It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires worth looking into. | + | |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | Patio bonfires worth looking into. |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, service as a portal | + | |
- | Stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | | ||
- | Decking. Sound the landlord out on this between rent payments. | ||
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
- | on the compound. | ||
- | | + | Initial investment will be necessary (equipment, utensils, presentation media). |
- | paid for with rent. Cafe could serve from here. | + | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. |
+ | |||
+ | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, | ||
+ | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
+ | on the compound. | ||
+ | formally | ||
- | Liability would need to be thought through. | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
- | ===== REGULATION ===== | + | * other models (positive and negative) |
- | | + | |
- | | + | |
- | + | Many of their customers are from their extended social networks, probably from | |
- | ===== MENU ===== | + | within a few blocks radius. People go there for the sociability, |
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | | ||
- | * Curatorial guidelines | + | Leila' |
+ | http:// | ||
- | | + | ===== HTTP structure |
- | | + | |
- | Goods will be informationalised | + | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. |
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
- | Stock considerations: | + | ===== REGULATORY STRUCTURE ===== |
- | A biodiversity of criteria, none of which will be primary / exclusionary. | + | [[uk_premises_regulations]] |
- | Seasonality, | + | Produce a Regulatory reading menu as research project. |
- | trade relations with source, trade relations with courier. | + | Use existing regulations as a template/ jelly mould for evasion or compliance. |
- | Expand conception of local beyond village fortress model | + | http:// |
- | like the scale-free hubs of the internet. | + | |
+ | ===== MENU ===== | ||
- | Possible ethicless ingredients will be involved. | + | * Curatorial guidelines |
- | | + | |
+ | | ||
+ | | ||
- | Read-write | + | Food goods will be informationalised (onboard or on menu). |
- | (sell/ | + | Customer receipts can be A4 laser prints with a torrent of product information. |
+ | | ||
+ | | ||
- | Economy | + | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] |
- | Menu should be easily adaptable and transmissable | + | - shelf life: to avoid sales incentive or waste |
- | perhaps database-driven. | + | - the facility |
+ | - information on source, relations with land, embodied by the transport of its produce | ||
+ | - information on carriage, network and delivery relations embodied by courier/s. | ||
+ | - seasonality, | ||
+ | | ||
+ | | ||
+ | | ||
+ | like the scale-free hubs of the internet. | ||
- | | + | [[common_products]] |
- | to deliver goods from afar, even shop-bought ones. Journey and relationship | + | |
- | | + | |
+ | | ||
+ | | ||
+ | | ||
+ | [[tea_from_bangladesh]] | ||
+ | Compared with Fair Trade which limits its communiques to the the iconic picture of | ||
+ | farmer/ | ||
+ | http:// | ||
- | | + | |
+ | labour as a statement on rural poverty as opposed to example of pastoral virtue. | ||
+ | Gleaning: François Millet 1857 | ||
+ | http:// | ||
- | Commission or collect artists' | + | Feral Trade takes food-labeling as a space for diverse communications as |
+ | | ||
+ | | ||
+ | | ||
+ | fresh and wild. | ||
+ | http:// | ||
+ | [[breakdown_of_expenses]]: | ||
- | Source producers | + | Read-write menu. Open to intervention |
- | incl city farm and allotment, home cultivation. | + | menu items via sell/ |
+ | | ||
+ | ultra short seasons and microclimates. | ||
+ | Menu should be easily updated and transmitted (database-driven) and include | ||
+ | out of stock items - wishlisted, in negotiation or pending delivery. | ||
- | Regulatory limits: Define | + | Courier process. Use moving social networks including known and funded travel to HTTP |
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | | ||
+ | of origin or source, to the broader ecology of supply. | ||
+ | | ||
+ | | ||
+ | food projects, plus social connections to city farm, allotment, home cultivation | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 145: | Line 196: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | |||
+ | | ||
+ | |||
+ | ===== OUTPUTS ===== | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | |||
+ | ===== SHORT VERSION ===== | ||
+ | eral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP is a cultural minority in a mainly working class and cafe free | ||
+ | residential area, NE london. The cafe will be very small scale and | ||
+ | modelled as a natural extension to office tea and coffee consumption. It | ||
+ | is not motivated by cash profit, although goods should cover their own | ||
+ | costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions to procure them. Visitors | ||
+ | should be able to buy coffee etc either by the cup or in bags to take | ||
+ | home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel to UK, to conduct international grocery | ||
+ | trade by entirely social means. Documenting these journeys and | ||
+ | relationships expands the idea of food provenance beyond a gourmet-style | ||
+ | fetishisation of origins or producers to a broader ecology of supply. | ||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state, to a shared set of | ||
+ | connections and navigable transit routes, like the scale-free hubs of the | ||
+ | internet. | ||
- | |||
- | **OUTPUTS** | ||
- | | ||
- | * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/ |