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- | **feasability study for sustained sustenance: feral trade cafe at http** | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | ||
- | | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | ||
- | HTTP and Furtherfield are not for profits with written constitutions. | + | Feral Trade http:// |
- | | + | HTTP http://www.http.uk.net |
- | | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | ===== CAFE motives, structure and infrastructure |
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give visitors to the exhibitions something more to chew on. | + | |
- | Sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood | + | 1. HTTP is located in the back of beyond (an industrial estate in the residential London area of Haringey http:// |
- | it's a way of connecting with the local community that's more fluid and open, a softer | + | |
- | interface than the gallery. More everyday. | + | |
- | Promoting an alternate economy and ecology. So many shops deal with just money. | + | 2. A service for local residents |
- | Promote free processes | + | |
- | capitalism. An economy based on other peoples' | + | |
- | Even at this small scale it has a polemic value. | + | |
- | * income scenarios | + | Concepts |
- | The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, | + | http: The cafe will demonstrate an alternate economy and ecology that promotes free |
- | + | processes and experiences other than those governed by hegemonic global capitalism - | |
- | Feral Trade runs at a fabulous loss. | + | so many shops deal with just money. Feral Trade is an economy based on other peoples' |
+ | activities and how you get from A to B. | ||
+ | | ||
- | * hrs of operation, visitor patterns, winter plan | + | Economics((Feral Trade relies on a moving network |
- | Gallery hours are currently 12-5PM fri-sun, possibly extending to thurs. | + | Profit is not a necessary motive for the cafe - which opens up the operating territory considerably. |
- | | + | Although stock should still pay for itself plus provide a heady surplus for office consumption. Seed funding will be required for start-up equipment |
- | There is no cafe between the tube and HTTP although it is possible to take a | + | |
- | detour to Costa Coffee. The portuguese cafe in the other direction has only | + | |
- | portuguese people in it. | + | |
+ | feral trade:Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort which excludes it from | ||
+ | basic market measures of success. The investment is in the network. | ||
+ | |||
+ | * hours of operation & visitor patterns ((Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs.Average 15-20 visitors per weekend, mainly arriving via Manor House tube. | ||
+ | There is no cafe between the tube and HTTP although it is possible to take a | ||
+ | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
+ | Portuguese cafe in the other direction has good cheap espresso and a mainly Portuguese clientele.)), | ||
- | | + | The cafe would not necessarily be linked to shows. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | The gallery has an exhibit approximately 3/4 of the year. |
- | There are gaps between shows. In winter and gaps, the distributed library and feral | + | There are gaps between shows. In winter and gaps, the distributed library |
- | | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | Library visitor numbers are low but it's the intensity of the experience that counts. |
- | + | | |
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
- | | + | |
- | Patio bonfires worth looking into. | + | Patio bonfires worth looking into. |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | ((Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, service, cash-taking, | + | Hazards: The main anticipated hazard is success, with too many customers impacting staffing. Current thinking is to launch cafe with focus on existing gallery clientele, scale out to invite broader neighbourhood as the project develops. |
- | | + | |
- | This kind of distributed culture is integral to the way furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, service as a portal | + | |
- | Stock management | + | **Service: |
- | | + | Service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | | ||
- | Decking. Sound the landlord out on this between rent payments. | ||
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
- | on the compound. | ||
- | | + | Initial investment for equipment, utensils, presentation media. |
- | paid for with rent. Cafe could serve from here. | + | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. |
+ | |||
+ | The decking along the side of HTTP building is potential cafe seating area, although in terms of afternoon sun gets a total eclipse. HTTP to sound the landlord out on decking between rent payments, | ||
+ | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
+ | on the compound. | ||
+ | formally | ||
- | Liability would need to be thought through. | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
- | ===== | + | * other models (positive and negative) |
+ | |||
+ | Cafe Kino http:// | ||
+ | Many of their customers are from their extended social networks, probably from | ||
+ | within a few blocks radius. People go there for the sociability, | ||
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | networks.)) | ||
+ | Leila' | ||
+ | |||
+ | |||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | http:// | ||
- | Use existing premises regulations as a template/ jelly mould for evasion or | ||
- | compliance. Produce an Exceptions reading menu as research result. | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
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| | ||
- | | + | |
- | Goods will be informationalised (onboard or on menu) | + | * Stock Options |
- | Stock considerations: | + | All menu items should be also available to buy as take-home groceries, where possible. |
+ | Stock selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. Considerations include: | ||
- | A biodiversity | + | - shelf life: avoid sales incentive or waste |
- | Seasonality, | + | - the facility |
- | | + | as object produced for sale on the market, conceals its relationships |
- | Expand conception of local beyond village fortress model | + | except for the money relation. The product |
- | like the scale-free hubs of the internet. | + | human relations, including possibly unpleasant ones (Peter Linebaugh). |
+ | Commoning produces social relations in the form of commons, freely associated humanity. | ||
+ | Sarai Reader http://osdir.com/ | ||
+ | - information on source, | ||
+ | | ||
+ | | ||
+ | - seasonality, | ||
+ | | ||
+ | All cafe goods will be informationalised (onboard or on menu). | ||
- | | + | |
- | | + | |
+ | Ingredients and products with questionable or complex ethics should be included on the menu, along with their product information. The main thing is to expand the product monologue beyond simple boasting and purity fetishes (eg. the truth claims, elevated origins and destinies - gourmet, organic, health - promoted by fresh and wild style packaging http:// | ||
+ | to articulate a broader picture of the world the product moves through. | ||
+ | [[tea_from_bangladesh]] for example. | ||
+ | |||
- | | + | |
- | | + | |
+ | [[breakdown_of_expenses]]: | ||
- | | + | Cafe receipts can be A4 laser prints with a torrent of product information, |
- | Menu should | + | |
- | | + | |
+ | * Reciprocity | ||
- | | + | Read-write menu. Open to intervention |
- | to deliver goods from afar, even shop-bought ones. Journey and relationship | + | menu items via peddling stock (sale, trade or gift). |
- | documented, expands attention beyond gourmet-style fetishisation of origin. | + | |
+ | * Seasonality | ||
- | | + | Economy of downscale. Enables hosting small batches/ |
+ | * Localness | ||
- | Commission | + | Expand the notion of localness beyond the territorial boundaries of the village |
+ | or nation state, to more closely replicate the worlds HTTP works in. A shared set | ||
+ | of connections and navigable routes like the scale-free hubs of the internet. | ||
+ | * Suppliers | ||
- | Source producers from HTTP social networks | + | Source producers |
- | incl city farm and allotment, home cultivation. | + | |
+ | * Delivery | ||
- | | + | Courier process. Use moving social networks including known and funded travel to HTTP |
+ | to deliver goods from afar, including store-bought ones, and document this process via the Feral Trade Courier database, http:// | ||
+ | Actively promote inter-organisational trade with artistic peers, local and foreign. | ||
+ | * Regulations | ||
+ | |||
+ | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. | ||
- | Feral Trade staples start menu. | + | * Basics: |
- | - Coffee from El Salvador | + | |
- | - Tea from Bangladesh (TBC) | + | |
- | - Cola from Bristol. | + | |
- | + | ||
- | ===== OUTPUTS ===== | + | |
- | | + | |
+ | - Tea from Bangladesh | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | - Zaytoun olive oil and other products | ||
- | local: | + | http:// |
+ | * Other organisational contenders | ||
+ | |||
+ | - http:// | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | |||
+ | | ||
+ | |||
+ | ===== OUTPUTS ===== | ||
+ | |||
+ | | ||
+ | | ||
| | ||
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- | + | ===== SHORT VERSION ===== | |
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery (media- and net-art) is a cultural minority in a mainly working | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office tea and coffee service | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | the broader ecology of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
+ | |||
+ | |||
+ | [[lecture_notes]] | ||
+ | |||
+ |