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public_diet [2008-07-08 10:22] – katerich | public_diet [2008-07-12 18:11] – katerich | ||
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- | **feasability study for sustained sustenance: feral trade cafe at http** | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | + | Feral Trade [[http:// |
- | + | HTTP [[http:// | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | + | |
- | HTTP & Furtherfield are not for profits with written constitutions. | + | ===== CAFE motives, structure and infrastructure |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
- | + | ||
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | |
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
+ | |||
+ | Practical | ||
+ | |||
+ | 1. HTTP is located in the back of beyond - a business park in the residential London borough of Harringay [[http:// | ||
+ | A cafe would give exhibition visitors something to chew on to accompany the art, such as | ||
+ | sustenance and conviviality; | ||
+ | Elongate visit. | ||
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | 2. A service for local residents and studio occupants. A way of connecting with the local community that' |
- | Would like to give visitors to the exhibitions something | + | |
- | Sustenance | + | |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood is changing, | + | Conceptual |
- | it's a way of connecting with the local community that's more fluid and open, a softer | + | |
- | interface than the gallery. More everyday. | + | |
- | | + | |
Promote free processes and experiences other than those governed by hegemonic global | Promote free processes and experiences other than those governed by hegemonic global | ||
- | capitalism. | + | capitalism. |
+ | | ||
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
- | * income scenarios | + | Financial |
- | The cafe would be designed as financially self sufficient, although application | + | Profit is not a motive |
- | Feral Trade runs at a fabulous loss. | + | |
- | + | ||
- | | + | |
- | Gallery hours are currently 12-5PM fri-sun, possibly extending to thurs. | + | All transactions logged and accounted for. |
- | | + | The cafe would be designed as financially self sufficient, |
- | There is no cafe between the tube and HTTP although | + | |
- | detour to Costa Coffee. The portuguese cafe in the other direction has only | + | |
- | portuguese people in it. | + | |
+ | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, | ||
+ | | ||
+ | The investment is in the network. | ||
+ | |||
+ | * hours of operation, visitor patterns, winter plan | ||
- | The cafe would not necessarily be linked | + | Gallery hours are currently 12-5PM Fri-Sun, possibly extending |
- | The gallery has an exhibit approximately 3/4 of the year. | + | Current average 15-20 visitors per weekend, mainly arriving via Manor House tube. |
- | There are gaps between | + | There is no cafe between the tube and HTTP although it is possible to take a |
- | trade cafe could occupy | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | | + | (Portuguese cafe in the other direction has cheap and good espresso and a largely Portuguese clientele). |
+ | The cafe would not necessarily be linked to shows. | ||
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library [[http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
It would be a coup to overcome geography and keep the cafe open in winter. | It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires worth looking into. | + | Patio bonfires |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfiled |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with the basic running of other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, service as a portal | + | |
- | Stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel. |
+ | This kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | [[http:// | ||
+ | Cafe service should be continuous with / accessory to natural office life and disinvest food service of any lowered status. Instead advance tea and coffee service as a communications medium or active interpretation of aristotlean ideas of [[householding]], | ||
+ | **Management: | ||
+ | |||
+ | Weekly stock management would be 1 person' | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | | ||
- | Decking. Sound the landlord out on this between rent payments. | ||
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
- | on the compound. | ||
- | | + | Initial investment would be an advantage (equipment, utensils, presentation media). |
- | paid for with rent. Cafe could serve from here. | + | Stock would be expected to cover itself. |
+ | |||
+ | Decking that runs along the side of HTTP building would be prime seating area. Sound the landlord out on this between rent payments. | ||
+ | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
+ | on the compound. | ||
+ | formally | ||
+ | Is the back garden an alt possibility? | ||
- | Liability would need to be thought through. | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
+ | |||
+ | * operating models (positive and negative) | ||
+ | |||
+ | Cafe Kino [[http:// | ||
+ | Run by a collective of artists etc who also run the Here Shop/ | ||
+ | High proportion of customers are from their extended social networks & probably live | ||
+ | within a few blocks. People go there for the sociability, | ||
+ | good products, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | |||
+ | Leila' | ||
+ | http:// | ||
===== REGULATION ===== | ===== REGULATION ===== | ||
- | | + | Use existing |
- | | + | |
+ | | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | * Current conditions | ||
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a [[http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed / live-work. | ||
===== MENU ===== | ===== MENU ===== | ||
Line 97: | Line 130: | ||
| | ||
- | | + | |
- | Goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu) |
- | Stock considerations: | + | Selection will involve a biodiversity of criteria, none of which should be |
+ | | ||
- | A biodiversity of criteria, none of which will be primary | + | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] |
- | Seasonality, | + | - shelf life / perishability |
- | | + | - the facility of the food item to host information |
- | | + | |
+ | | ||
+ | | ||
+ | - locality | ||
+ | |||
+ | | ||
+ | the village, to a shared set of connections with known transit routes, | ||
like the scale-free hubs of the internet. | like the scale-free hubs of the internet. | ||
+ | [[common_products]] | ||
- | Possible ethicless ingredients will be involved. | + | The commodity (as object produced for sale on the market) conceals its relationships |
- | Undercut profit-motivated | + | except for the money relation; conversely the product of the commons is filled with |
+ | human relations, although including possibly unpleasant ones: Peter Linebaugh. | ||
+ | | ||
+ | | ||
+ | | ||
+ | [[tea_from_bangladesh]] | ||
+ | As opposed to the now common iconic picture of producer, which overriders other | ||
+ | relations | ||
- | | + | [[http://feraltrade.org/fair]] fair trade iconography for example reversing earlier radical trajectory of visualising agriculture labour - in the case of gleaning - as a statement on rural poverty as opposed to example of pastoral virtue, enacted by François Millet back in 1857 |
- | (sell/trade/gift) stock. | + | |
+ | [[http:// | ||
- | | + | [[breakdown_of_expenses]]: |
- | Menu should be easily adaptable and transmissable | + | |
- | | + | |
+ | Feral Trade opens up food-labelling as a platform for discussion and adaptation, as VS | ||
+ | | ||
+ | | ||
+ | the type of truth claim propagated by fresh ' | ||
- | Courier process. Use moving social networks including known / funded travel | + | Read-write menu. Open to intervention |
- | to deliver goods from afar, even shop-bought ones. Journey and relationship | + | menu items via sell/ |
- | documented, expands attention beyond gourmet-style fetishisation of origin. | + | |
- | Inter-organisational trade with peers, local and foreign. | + | Economy of miniaturisation / small-scale. Enables hosting small batches/ |
+ | ultra short seasons. | ||
+ | Menu should be easily adaptable and transmissable, | ||
+ | and include a section for items not in stock eg. in negotiation or pending. | ||
- | Commission or collect artists' | + | Courier process. Use moving social networks including known and funded travel to HTTP |
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | | ||
+ | of origin or source, to a broader ecology of supply. | ||
+ | | ||
+ | | ||
- | | + | |
- | incl city farm and allotment, home cultivation. | + | including |
+ | Commission or collect artists' | ||
| | ||
+ | Cream tea variations. | ||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 145: | Line 202: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
===== OUTPUTS ===== | ===== OUTPUTS ===== | ||
- | | + | |
+ | | ||
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