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public_diet [2008-07-11 14:23] – 81.179.15.206 | public_diet [2008-07-14 10:29] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | ||
- | Current conditions | + | Feral Trade http:// |
- | + | HTTP http://www.http.uk.net | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
+ | |||
+ | Practical | ||
+ | |||
+ | 1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http:// | ||
- | 1. HTTP is located in the back of beyond from the point of view of its visitors. | + | 2. A service for local residents and studio occupants. The neighbourhood |
- | Would like to give exhibition goers something | + | |
- | Sustenance | + | |
- | Elongate visit. | + | |
- | 2. Useful service for local residents and studio occupants The neighbourhood is | + | Conceptual |
- | changing, it's a way of connecting with the local community that's more fluid and | + | |
- | open, a softer and more everyday interface than the gallery. | + | |
- | | + | |
- | | + | processes and experiences other than those governed by hegemonic global |
- | | + | |
+ | Feral Trade is an economy based on other peoples' | ||
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
- | * income scenarios | + | Economic |
- | On the books. All transactions logged and accounted for. | + | Profit is not a necessary motive, which opens up the operating territory considerably. |
- | The cafe would be designed as financially self sufficient, although | + | Although stock should still pay for itself plus provide surplus for office consumption. |
+ | |||
+ | * income scenario | ||
+ | |||
+ | Slow start. | ||
+ | All transactions logged and accounted for. | ||
+ | The cafe will be designed as financially self sufficient, although seed funding | ||
Feral Trade runs at a fabulous loss, in business terms. | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, excluding it from basic | ||
+ | | ||
The investment is in the network. | The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
+ | Portuguese cafe in the other direction | ||
- | | + | The cafe would not necessarily be linked to shows. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | The gallery has an exhibit approximately 3/4 of the year. |
- | There are gaps between shows. In winter and gaps, the distributed library and Feral | + | There are gaps between shows. In winter and gaps, the distributed library |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | Library visitor numbers are low but it's the intensity of the experience that counts. |
- | + | | |
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires | + | |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | Patio bonfires worth looking into. |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, advance tea and coffee service as a communications medium. | + | |
- | Weekly stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment will be necessary (equipment, utensils, presentation media). | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | | + | formally |
- | Is the back garden an alt possibility? | + | |
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
- | ===== REGULATION ===== | + | * other models (positive and negative) |
- | | + | |
- | | + | |
- | + | Many of their customers are from their extended social networks, probably from | |
- | ===== MENU ===== | + | within |
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | | ||
- | * Curatorial guidelines | + | Leila' |
+ | http:// | ||
- | | + | ===== HTTP structure |
- | | + | |
- | Food goods will be informationalised | + | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. |
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
- | Stock considerations include: regulatory perimeters, shelf life (perishability), | + | ===== REGULATORY STRUCTURE ===== |
- | | + | |
- | | + | |
- | These include seasonality, | + | |
- | trade relations with source, trade relations of delivery (embodied by courier). | + | |
- | + | ||
- | + | ||
- | | + | |
- | like the scale-free hubs of the internet. | + | |
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | | + | ===== MENU ===== |
- | | + | |
- | | + | |
- | (The product of the market conceals its relations except for the money one; | + | |
- | the product of the commons reveals human relations, although including possibly | + | |
- | | + | |
- | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | + | |
- | | + | |
- | | + | |
+ | * Curatorial guidelines | ||
- | Read-write menu. Open to intervention from random vendors eg. customers can contribute | + | Coincide with HTTP core curatorial principles |
- | via sell/ | + | Promote Feral Trade experimental trader aims. |
+ | Food goods will be informationalised (onboard or on menu). | ||
+ | | ||
- | Economy | + | Selection will involve a biodiversity |
- | | + | primary |
- | perhaps database-driven | + | |
- | and list items currently unavailable, | + | |
+ | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | ||
+ | - shelf life: to avoid sales incentive or waste | ||
+ | - the facility of the food item to host information, | ||
+ | - information on source, relations with land, embodied by the transport of its produce | ||
+ | - information on carriage, network and delivery relations embodied by courier/s. | ||
+ | - seasonality, | ||
+ | - localness | ||
- | Courier process. Use moving social networks including known and funded travel to HTTP | + | Expand understanding of localness beyond the territorially bounded, landlocked |
- | | + | village model, |
- | documented, expands attention to food provenance beyond gourmet-style fetishisation | + | like the scale-free hubs of the internet. |
- | of origin or source to the broader ecology of supply. | + | |
- | | + | |
- | | + | |
+ | [[common_products]] | ||
- | Contenders: Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | + | Ingredients and products with questionable ethics can be included, along with their |
- | Mejor Vida Corporation, | + | |
- | | + | larger picture of the world it moves through. |
+ | [[tea_from_bangladesh]] | ||
+ | Compared with Fair Trade which limits its communiques to the the iconic picture of | ||
+ | farmer/ | ||
+ | http:// | ||
- | Challenge fresh+wild to a duel. | + | and one that reverses earlier breaks with tradition in visualising agriculture |
+ | labour as a statement on rural poverty as opposed to example of pastoral virtue. | ||
+ | Gleaning: François Millet 1857 | ||
+ | http:// | ||
+ | Feral Trade takes food-labeling as a space for diverse communications as | ||
+ | | ||
+ | | ||
+ | | ||
+ | fresh and wild. | ||
+ | http:// | ||
- | | + | [[breakdown_of_expenses]]: |
+ | | ||
+ | menu items via sell/ | ||
- | Source producers or recipes from HTTP social networks (cake, jams, herbs, sprouts) | + | Economy of miniaturisation / smallscale. Enables hosting small batches/ |
- | incl city farm and allotment, home cultivation. | + | |
+ | Menu should be easily updated | ||
+ | out of stock items - wishlisted, in negotiation or pending delivery. | ||
+ | | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | | ||
+ | of origin or source, to the broader ecology of supply. | ||
+ | | ||
- | | + | Source producers or recipes from HTTP social networks, commission or collect artists' |
- | Cream tea variations. | + | food projects, plus social connections to city farm, allotment, home cultivation |
+ | | ||
+ | |||
+ | Regulatory limits: Define and stock emergency food products; define emergency; outer | ||
+ | limits of biscuit; cream teas. | ||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 166: | Line 196: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | |||
+ | | ||
===== OUTPUTS ===== | ===== OUTPUTS ===== | ||
- | | + | |
+ | | ||
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