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public_diet [2008-07-11 15:11] – 81.179.15.206 | public_diet [2008-07-14 13:15] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | ||
- | Current conditions | + | Feral Trade http:// |
- | + | HTTP http://www.http.uk.net | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
+ | |||
+ | Practical | ||
+ | |||
+ | 1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http:// | ||
+ | |||
+ | 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | ||
+ | |||
+ | Conceptual | ||
- | | + | |
- | | + | |
- | | + | |
- | | + | Feral Trade is an economy based on other peoples' |
+ | | ||
+ | [[feral_trade_economy]] | ||
- | 2. Useful service for local residents and studio occupants. The neighbourhood is | + | Economic |
- | changing, it's a way of connecting with the local community that's more fluid and | + | |
- | open, a softer and more everyday interface than the gallery. | + | |
- | 3. Demonstrate an alternate economy and ecology: so many shops deal with just money. | + | Profit is not a necessary motive, which opens up the operating territory considerably. |
- | | + | Although stock should still pay for itself plus provide surplus for office consumption. |
- | capitalism. Feral Trade is an economy based on other peoples' | + | |
- | get from A to B. Even at this small scale it has a polemic value. | + | |
- | * income | + | * income |
+ | Slow start. | ||
All transactions logged and accounted for. | All transactions logged and accounted for. | ||
- | The cafe would be designed as financially self sufficient, although | + | The cafe will be designed as financially self sufficient, although seed funding |
Feral Trade runs at a fabulous loss, in business terms. | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, excluding it from basic | ||
+ | | ||
The investment is in the network. | The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
+ | Portuguese cafe in the other direction | ||
- | | + | The cafe would not necessarily be linked to shows. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | The gallery has an exhibit approximately 3/4 of the year. |
- | There are gaps between shows. In winter and gaps, the distributed library and Feral | + | There are gaps between shows. In winter and gaps, the distributed library |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | Library visitor numbers are low but it's the intensity of the experience that counts. |
- | + | | |
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires | + | |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | Patio bonfires worth looking into. |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, advance tea and coffee service as a communications medium. | + | |
- | Weekly stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment will be necessary (equipment, utensils, presentation media). | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | | + | formally |
- | Is the back garden an alt possibility? | + | |
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
- | * operating | + | * other models (positive and negative) |
- | Cafe Kino in Bristol | + | Cafe Kino http:// |
- | Leila' | + | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. |
+ | Many of their customers are from their extended social networks, probably from | ||
+ | within a few blocks radius. People go there for the sociability, | ||
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | |||
+ | Leila' | ||
http:// | http:// | ||
+ | ===== HTTP structure | ||
- | ===== | + | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. |
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | Use existing premises regulations as a template/ jelly mould for evasion or | ||
- | compliance. Produce a Regulatory reading menu as research result / art project. | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
Line 108: | Line 128: | ||
| | ||
- | Food goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu). |
+ | | ||
- | Stock considerations include: regulatory perimeters, shelf life (perishability), | + | Selection will involve a biodiversity of criteria, none of which should be |
- | network relations, | + | |
- | | + | |
- | These include seasonality, | + | - compliance with or skirting the regulatory perimeters |
- | | + | |
- | + | - the facility of the food item to host information, | |
- | + | - information on source, relations with land, embodied by the transport | |
- | | + | - information on carriage, network and delivery |
+ | - seasonality, | ||
+ | - localness | ||
+ | |||
+ | | ||
+ | | ||
like the scale-free hubs of the internet. | like the scale-free hubs of the internet. | ||
+ | [[common_products]] | ||
| | ||
- | | + | |
| | ||
- | (The product of the market conceals | + | [[tea_from_bangladesh]] |
- | the product | + | Compared with Fair Trade which limits |
- | | + | farmer/ |
- | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | + | http:// |
- | boasting and promotion of purityconcepts. | + | |
- | | + | |
+ | and one that reverses earlier breaks with tradition in visualising agriculture | ||
+ | labour as a statement on rural poverty as opposed to example of pastoral virtue. | ||
+ | Gleaning: François Millet 1857 | ||
- | Read-write menu. Open to intervention from random vendors eg. customers can contribute | + | http:// |
- | via sell/trade/gifting stock. | + | |
+ | Feral Trade takes food-labeling as a space for diverse communications as | ||
+ | | ||
+ | | ||
+ | | ||
+ | fresh and wild. | ||
+ | http:// | ||
- | | + | [[breakdown_of_expenses]]: |
- | Menu should be easily adaptable and transmissable | + | |
- | | + | |
- | and list items currently unavailable, in negotiation or pending. | + | |
+ | | ||
+ | menu items via sell/ | ||
+ | |||
+ | | ||
+ | ultra short seasons and microclimates. | ||
+ | Menu should be easily updated and transmitted (database-driven) and include | ||
+ | out of stock items - wishlisted, in negotiation or pending delivery. | ||
| | ||
- | to deliver goods from afar, including store-bought ones. Journey | + | to deliver goods from afar, including store-bought ones. Documenting these journeys |
- | documented, | + | relationships |
- | of origin or source to the broader ecology of supply. | + | of origin or source, to the broader ecology of supply. |
- | | + | |
- | | + | |
+ | | ||
+ | food projects, plus social connections to city farm, allotment, home cultivation | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | Feral Trade staples start menu. | ||
+ | - Coffee from El Salvador | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
- | Contenders: | + | Other organisational contenders |
- | | + | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
- | | + | |
+ | | ||
| | ||
+ | ===== OUTPUTS ===== | ||
+ | | ||
+ | | ||
- | Commission or collect artists' | + | external: present at fo.am open sauces in brussels in november as part of public diet |
+ | | ||
- | | + | ===== SHORT VERSION ===== |
- | incl city farm and allotment, home cultivation. | + | Feral Trade cafe at HTTP gallery |
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
- | | + | HTTP gallery (media- |
- | Cream tea variations. | + | class / cafe free residential area of NE London. The cafe will start off very small |
+ | scale and is modelled as a means of extending natural office | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
- | Feral Trade staples start menu. | + | The feral trade courier process uses moving social networks, including |
- | - | + | known and funded cultural travel, to conduct international grocery |
- | | + | trade by primarily social means. In documenting this process it expands the |
- | - Cola from Bristol. | + | idea of food provenance beyond a gourmet-style fetishisation of origins, to |
- | + | broader relationships of supply. | |
- | ===== OUTPUTS ===== | + | |
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
- | | ||
- | | ||
- | | ||
- | | ||
- |