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public_diet [2008-07-11 15:11] – 81.179.15.206 | public_diet [2008-07-15 13:54] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | ||
- | Current conditions | + | Feral Trade http:// |
- | + | HTTP http://www.http.uk.net | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | 1. HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give exhibition goers something more to chew on, such as | + | |
- | sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | 2. Useful service for local residents and studio occupants. The neighbourhood | + | 1. HTTP is located in the back of beyond (an industrial estate in the residential London area of Haringey http:// |
- | changing, it's a way of connecting with the local community that's more fluid and | + | |
- | open, a softer | + | |
- | 3. Demonstrate an alternate economy | + | 2. A service for local residents |
- | Promote free processes and experiences other than those governed by hegemonic global | + | |
- | capitalism. Feral Trade is an economy based on other peoples' | + | |
- | get from A to B. Even at this small scale it has a polemic value. | + | |
- | * income scenarios | + | Conceptual |
- | All transactions logged | + | http: The cafe will demonstrate an alternate economy |
- | The cafe would be designed as financially self sufficient, although application for seed funding | + | processes and experiences other than those governed by hegemonic global capitalism - |
+ | so many shops deal with just money. Feral Trade is an economy based on other peoples' | ||
+ | | ||
+ | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
- | Feral Trade runs at a fabulous loss, in business terms. | + | Economic |
- | The investment is in the network. | + | |
+ | Profit is not a necessary motive - which opens up the operating territory considerably. | ||
+ | Although stock should still pay for itself plus provide a heady surplus for office consumption. Seed funding will be required for start-up equipment and utensils: HTTP or external. | ||
+ | |||
+ | feral trade:Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort which excludes it from | ||
+ | basic market measures of success. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
+ | Portuguese cafe in the other direction | ||
- | | + | The cafe would not necessarily be linked to shows. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | The gallery has an exhibit approximately 3/4 of the year. |
- | There are gaps between shows. In winter and gaps, the distributed library and Feral | + | There are gaps between shows. In winter and gaps, the distributed library |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | Library visitor numbers are low but it's the intensity of the experience that counts. |
- | + | | |
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
- | | + | |
- | Patio bonfires | + | Patio bonfires worth looking into. |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, advance tea and coffee service as a communications medium. | + | |
- | Weekly stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment for equipment, utensils, presentation media. | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | | + | formally |
- | Is the back garden an alt possibility? | + | |
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
- | * operating | + | * other models (positive and negative) |
- | Cafe Kino in Bristol | + | Cafe Kino http:// |
- | | + | |
- | | + | Many of their customers are from their extended social networks, probably from |
+ | within a few blocks radius. People go there for the sociability, | ||
+ | | ||
+ | networks. | ||
+ | Leila' | ||
+ | againsts: http:// | ||
- | ===== | + | ===== HTTP structure |
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | Use existing premises regulations as a template/ jelly mould for evasion or | ||
- | compliance. Produce a Regulatory reading menu as research result / art project. | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
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| | ||
- | Food goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu). |
- | Stock considerations include: regulatory perimeters, shelf life (perishability), | + | Customer receipts can be A4 laser prints with a torrent |
- | | + | |
- | | + | |
- | These include seasonality, | + | |
- | trade relations with source, trade relations of delivery (embodied by courier). | + | |
- | + | ||
- | + | ||
- | | + | |
- | like the scale-free hubs of the internet. | + | |
+ | Stock selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. Considerations include: | ||
- | Ingredients and products | + | - compliance |
- | source information. The priority is to expanding the product monologue to articulate a | + | - shelf life: to avoid sales incentive or waste |
- | larger picture | + | - the facility |
- | (The product | + | - information on source, relations with land, embodied by the transport |
- | the product of the commons reveals human relations, although including possibly | + | - information on carriage, network and delivery |
- | | + | |
- | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | + | |
- | boasting and promotion of purityconcepts. | + | |
- | | + | |
+ | | ||
+ | or nation state, to more closely replicate the world HTTP works in: a shared set | ||
+ | of connections and navigable routes like the scale-free hubs of the internet. | ||
- | Read-write menu. Open to intervention from random vendors eg. customers can contribute | + | * Fairness |
- | via sell/ | + | |
+ | Ingredients and products with questionable ethics can be included, along with their | ||
+ | source information. The main thing is to expand the product monologue beyond simple boasting and the promotion of purity fetishes (such as the truth claims, elevated origins and destinies - gourmet, organic, fairdom, health - promoted by fresh and wild style packaging http:// | ||
+ | larger picture of the world the product moves through. | ||
+ | [[tea_from_bangladesh]] for example. | ||
- | | + | Fair Trade, in comparison, focuses its product communiques on the icon of the farmer/producer - [[http:// |
- | Menu should be easily adaptable | + | and one that reverses earlier breaks with tradition in visualising agriculture |
- | perhaps database-driven | + | labour as a statement on rural poverty as opposed to example of pastoral virtue. |
- | and list items currently unavailable, in negotiation or pending. | + | See Gleaning, François Millet 1857 http:// |
+ | * Other Information | ||
- | | + | [[breakdown_of_expenses]]: |
- | to deliver | + | |
- | | + | |
- | of origin or source to the broader ecology | + | |
- | | + | |
- | | + | |
+ | * Reciprocity | ||
- | | + | Read-write menu. Open to intervention from random vendors eg. customers can contribute |
- | Mejor Vida Corporation, Mexico City. Hot chocolate | + | menu items via peddling stock (sale, trade or gift). |
- | + | ||
- | Challenge fresh+wild to a duel. | + | * Seasonality |
+ | Economy of miniaturisation / smallscale. Enables hosting small batches/ | ||
+ | * Suppliers | ||
- | | + | Source producers or recipes from HTTP social networks, commission |
+ | (cake, jams, herbs, sprouts etc). | ||
+ | * Delivery | ||
- | | + | Courier process. Use moving |
- | incl city farm and allotment, home cultivation. | + | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation |
+ | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. | ||
+ | * Regulations | ||
+ | |||
+ | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. | ||
- | | + | * Basics |
- | Cream tea variations. | + | |
+ | Feral Trade staples start menu. | ||
+ | - Coffee from El Salvador | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | - Zaytoun olive oil and other products | ||
+ | http:// | ||
+ | http:// | ||
- | Feral Trade staples start menu. | + | Other organisational contenders |
- | | + | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
- | | + | - Mejor Vida Corporation, |
- | | + | |
- | + | ||
- | ===== OUTPUTS ===== | + | |
- | proposed start time mid-september ( for jeremey bailey show) | + | Challenge fresh+wild to a duel. |
- | | + | ===== OUTPUTS ===== |
+ | | ||
+ | | ||
| | ||
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- | + | ===== SHORT VERSION ===== | |
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery (media- and net-art) is a cultural minority in a mainly working | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office tea and coffee service | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | broader relationships of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
+ | |||
+ | |||
+ | |||
+ | |||
+ |