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public_diet [2008-07-11 16:40] – 81.179.15.206 | public_diet [2008-07-14 10:18] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | ||
- | Current conditions | + | Feral Trade http:// |
- | + | HTTP http://www.http.uk.net | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | 1. HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give exhibition goers something more to chew on, such as | + | |
- | sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | 2. Useful service for local residents and studio occupants. The neighbourhood | + | 1. HTTP is located in the back of beyond, a business arena in the residential London borough |
- | changing, it' | + | |
- | open, a softer | + | |
- | 3. Demonstrate an alternate economy | + | 2. A service for local residents |
- | Promote free processes and experiences other than those governed by hegemonic global | + | Conceptual |
- | capitalism. Feral Trade is an economy based on other peoples' | + | |
- | get from A to B. Even at this small scale it has a polemic value. | + | |
- | | + | http: The cafe will demonstrate an alternate economy and ecology that promotes free |
+ | processes and experiences other than those governed by hegemonic global capitalism: | ||
+ | so many shops deal with just money. | ||
+ | Feral Trade is an economy based on other peoples' | ||
+ | Even at this small scale it has a polemic value. | ||
+ | [[feral_trade_economy]] | ||
+ | Economic | ||
+ | |||
+ | Profit is not a necessary motive, which opens up the operating territory considerably. | ||
+ | Although stock should still pay for itself plus provide surplus for office consumption. | ||
+ | |||
+ | * income scenario | ||
+ | |||
+ | Slow start. | ||
All transactions logged and accounted for. | All transactions logged and accounted for. | ||
- | The cafe would be designed as financially self sufficient, although | + | The cafe will be designed as financially self sufficient, although seed funding |
Feral Trade runs at a fabulous loss, in business terms. | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, excluding it from basic | ||
+ | | ||
The investment is in the network. | The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
+ | Portuguese cafe in the other direction | ||
- | | + | The cafe would not necessarily be linked to shows. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | The gallery has an exhibit approximately 3/4 of the year. |
- | There are gaps between shows. In winter and gaps, the distributed library and Feral | + | There are gaps between shows. In winter and gaps, the distributed library |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | Library visitor numbers are low but it's the intensity of the experience that counts. |
- | + | | |
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
Without affecting global warming. | Without affecting global warming. | ||
- | Patio bonfires | + | |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | Patio bonfires worth looking into. |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, advance tea and coffee service as a communications medium. | + | |
- | Weekly stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment will be necessary (equipment, utensils, presentation media). | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | | + | formally |
- | Is the back garden an alt possibility? | + | |
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
- | * operating | + | * other models (positive and negative) |
- | Cafe Kino in Bristol. Vegetarian | + | Cafe Kino http://www.cafe-kino.com/ |
- | Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | + | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. |
- | | + | |
- | within a few blocks | + | within a few blocks |
- | | + | |
- | sense of investing in own social networks. | + | |
- | Leila' | + | Leila' |
http:// | http:// | ||
- | Individual collection of ingredients and served foods, seem to be sourced by social | ||
- | guarantee / personal knowledge rather than by certification, | ||
- | gravitas. Boutique aesthetics and gourmet territorial fortressing plus confident | ||
- | overpricing is the anti-attraction, | ||
- | barter, contribution etc. Hard to tell if the hospitality feels real or staged. | ||
- | ===== | + | ===== HTTP structure |
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | Use existing premises regulations as a template/ jelly mould for evasion or | ||
- | compliance. Produce a Regulatory reading menu as research result / art project. | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
Line 121: | Line 130: | ||
Food goods will be informationalised (onboard or on menu) | Food goods will be informationalised (onboard or on menu) | ||
- | Stock considerations include: regulatory perimeters, shelf life (perishability), | + | Selection will involve a biodiversity of criteria, none of which should be |
- | network relations, | + | |
- | | + | |
- | These include seasonality, | + | - compliance with or skirting the regulatory perimeters |
- | | + | |
- | + | - the facility of the food item to host information, | |
- | + | - information on source: relations with land embodied by the transport of its produce | |
- | | + | |
+ | - seasonality, | ||
+ | - localness | ||
+ | |||
+ | | ||
+ | | ||
like the scale-free hubs of the internet. | like the scale-free hubs of the internet. | ||
+ | [[common_products]] | ||
| | ||
- | | + | |
| | ||
- | (The product of the market conceals | + | [[tea_from_bangladesh]] |
- | the product | + | Compare with Fair Trade which limits |
- | | + | farmer/ |
- | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | + | http:// |
- | boasting and promotion of purityconcepts. | + | |
- | | + | |
+ | reversing earlier breaks with tradition in visualising agriculture labour as a | ||
+ | statement on rural poverty as opposed to example of pastoral virtue. Gleaning: | ||
+ | François Millet 1857 | ||
- | Read-write menu. Open to intervention from random vendors eg. customers can contribute | + | http:// |
- | via sell/trade/gifting stock. | + | |
+ | Feral Trade opens up food-labelling as a space for communication, | ||
+ | | ||
- | | + | http:// |
- | Menu should be easily adaptable and transmissable | + | |
- | | + | |
- | and list items currently unavailable, | + | |
+ | | ||
+ | the type of truth claim propagated by fresh and wild. | ||
- | | + | [[breakdown_of_expenses]]: |
- | to deliver | + | |
- | | + | |
- | of origin or source to the broader ecology | + | |
- | | + | |
- | | + | |
+ | | ||
+ | menu items via sell/ | ||
- | Contenders: Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | + | Economy of miniaturisation / small-scale. Enables hosting small batches/ |
- | Mejor Vida Corporation, Mexico City. Hot chocolate | + | ultra short seasons. |
- | + | Menu should be easily adaptable and transmissable, probably database-driven, | |
+ | and include a section for items not in stock: wished for, in negotiation or pending. | ||
+ | |||
+ | | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and | ||
+ | relationships expands attention on food provenance beyond a gourmet-style fetishisation | ||
+ | of origin or source, to a broader ecology of supply. | ||
+ | | ||
| | ||
- | + | Source producers or recipes from HTTP social networks, | |
- | + | including | |
- | | + | Commission or collect artists' |
- | + | ||
- | + | ||
- | Source producers or recipes from HTTP social networks | + | |
- | incl city farm and allotment, home cultivation. | + | |
| | ||
Cream tea variations. | Cream tea variations. | ||
- | |||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 184: | Line 198: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
===== OUTPUTS ===== | ===== OUTPUTS ===== | ||
- | | + | |
+ | | ||
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