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public_diet [2008-07-11 16:52] – katerich | public_diet [2008-07-15 15:33] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | ||
- | Current conditions | + | Feral Trade http:// |
- | + | HTTP http://www.http.uk.net | |
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | 1. HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give exhibition goers something more to chew on, such as | + | |
- | sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | 2. Useful service for local residents and studio occupants. The neighbourhood | + | 1. HTTP is located in the back of beyond (an industrial estate in the residential London area of Haringey http:// |
- | changing, it's a way of connecting with the local community that's more fluid and | + | |
- | open, a softer | + | |
- | 3. Demonstrate an alternate economy | + | 2. A service for local residents |
- | Promote free processes and experiences other than those governed by hegemonic global | + | Conceptual |
- | capitalism. Feral Trade is an economy based on other peoples' | + | |
- | get from A to B. Even at this small scale it has a polemic value. | + | |
- | | + | http: The cafe will demonstrate an alternate economy and ecology that promotes free |
+ | processes and experiences other than those governed by hegemonic global capitalism - | ||
+ | so many shops deal with just money. Feral Trade is an economy based on other peoples' | ||
+ | activities and how you get from A to B. | ||
+ | Even at this small scale it has a polemic value. | ||
+ | |||
+ | ((Feral Trade relies on a moving network of social connections for the transportation of goods. Trade managed through an intricate time-space-personal system covering thousands of miles, linking hundreds of people, like the Trobriand islanders of yore. The orderly distribution of goods via a variety of motives, of which gain is not prominent.)) | ||
- | All transactions logged and accounted for. | + | Economic |
- | The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, | + | |
- | Feral Trade runs at a fabulous loss, in business terms. | + | Profit is not a necessary motive - which opens up the operating territory considerably. |
- | The investment is in the network. | + | Although stock should still pay for itself plus provide a heady surplus for office consumption. Seed funding will be required for start-up equipment and utensils: HTTP or external. |
+ | |||
+ | feral trade:Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort which excludes it from | ||
+ | basic market measures of success. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
+ | Portuguese cafe in the other direction | ||
- | | + | The cafe would not necessarily be linked to shows. |
- | The gallery has an exhibit approximately 3/4 of the year. | + | The gallery has an exhibit approximately 3/4 of the year. |
- | There are gaps between shows. In winter and gaps, the distributed library and Feral | + | There are gaps between shows. In winter and gaps, the distributed library |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | Library visitor numbers are low but it's the intensity of the experience that counts. |
- | + | | |
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
- | | + | |
- | Patio bonfires | + | Patio bonfires worth looking into. |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, advance tea and coffee service as a communications medium. | + | |
- | Weekly stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment for equipment, utensils, presentation media. | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | | + | formally |
- | Is the back garden an alt possibility? | + | |
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
- | * operating | + | * other models (positive and negative) |
- | Cafe Kino in Bristol. Vegetarian | + | Cafe Kino http://www.cafe-kino.com/ |
- | Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | + | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. |
- | | + | |
- | within a few blocks | + | within a few blocks |
- | | + | |
- | sense of investing in own social networks. | + | |
- | Leila' | + | Leila' |
- | | + | |
- | Individual collection of ingredients and served foods, seem to be sourced by social | + | |
- | guarantee / personal knowledge rather than by certification, | + | |
- | gravitas. Boutique aesthetics and gourmet territorial fortressing plus confident | + | |
- | overpricing is the anti-attraction, | + | |
- | barter, contribution etc. Hard to tell if the hospitality feels real or staged. | + | |
- | ===== | + | ===== HTTP structure |
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | Use existing premises regulations as a template/ jelly mould for evasion or | ||
- | compliance. Produce a Regulatory reading menu as research result / art project. | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
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| | ||
- | Food goods will be informationalised (onboard or on menu) | + | * Stock Options |
- | Stock considerations include: regulatory perimeters, shelf life (perishability), | + | Stock selection |
- | | + | |
- | | + | |
- | | + | |
- | trade relations with source, trade relations of delivery (embodied by courier). | + | |
- | + | ||
- | + | ||
- | | + | |
- | to a shared set of connections plus swift transit routes | + | |
- | like the scale-free hubs of the internet. | + | |
+ | - compliance with or skirting the regulatory perimeters | ||
+ | - shelf life: avoid sales incentive or waste | ||
+ | - the facility of the food item to reveal information ((The commodity, | ||
+ | as object produced for sale on the market, conceals its relationships | ||
+ | except for the money relation. The product of the commons is filled with | ||
+ | human relations, including possibly unpleasant ones (Peter Linebaugh). | ||
+ | Commoning produces social relations in the form of commons, freely associated humanity. | ||
+ | Sarai Reader http:// | ||
+ | - information on source, relations with land, embodied by the transport of its produce | ||
+ | - information on carriage, network and delivery relations embodied by courier/s. | ||
+ | - seasonality, | ||
+ | - locality | ||
- | | + | All cafe goods will be informationalised |
- | | + | |
- | | + | |
- | | + | |
- | (The commodity conceals its relations except for the money one; | + | |
- | the product of the commons is filled with human relations, although including possibly | + | |
- | | + | |
- | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | + | |
- | | + | |
- | | + | |
+ | * Information | ||
- | | + | Ingredients and products with questionable ethics can be included on the menu, along with their product information. The main thing is to expand the product monologue beyond simple boasting and purity fetishes (eg. the truth claims, elevated origins and destinies - gourmet, organic, health - promoted by fresh and wild style packaging http://feraltrade.org/ |
- | via sell/trade/gifting stock. | + | to articulate a broader picture of the world the product moves through. |
+ | [[tea_from_bangladesh]] for example. | ||
+ | |||
+ | * Other Menu Information | ||
- | | + | [[breakdown_of_expenses]]: Menu also to include |
- | Menu should be easily adaptable and transmissable | + | |
- | | + | |
- | and list items currently unavailable, in negotiation or pending. | + | |
- | | + | Customer receipts can be A4 laser prints with a torrent of product information, alongside the date and price of purchase. |
- | to deliver goods from afar, including store-bought ones. Journey | + | |
- | | + | |
- | of origin or source to the broader ecology of supply. | + | |
- | | + | |
- | | + | |
+ | * Reciprocity | ||
- | | + | Read-write menu. Open to intervention from random vendors eg. customers can contribute |
- | Mejor Vida Corporation, Mexico City. Hot chocolate | + | menu items via peddling stock (sale, trade or gift). |
- | + | ||
- | Challenge fresh+wild to a duel. | + | * Seasonality |
+ | Economy of miniaturisation / smallscale. Enables hosting small batches/ | ||
+ | * Localness | ||
- | Commission | + | Expand the notion of localness beyond the territorial boundaries of the village |
+ | or nation state, to more closely replicate the world HTTP works in. A shared set | ||
+ | of connections and navigable routes like the scale-free hubs of the internet. | ||
+ | * Suppliers | ||
- | Source producers or recipes from HTTP social networks (cake, jams, herbs, sprouts) | + | Source producers or recipes from HTTP social networks, commission or collect artists' |
- | incl city farm and allotment, home cultivation. | + | |
+ | * Delivery | ||
- | | + | Courier process. Use moving social networks including known and funded travel to HTTP |
- | Cream tea variations. | + | to deliver goods from afar, including store-bought ones, and document this process via the Feral Trade Courier database, http:// |
+ | Actively promote inter-organisational trade with artistic peers, local and foreign. | ||
+ | * Regulations | ||
+ | |||
+ | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. | ||
- | Feral Trade staples start menu. | + | * Basics: |
- | - Coffee from El Salvador | + | |
- | - Tea from Bangladesh (TBC) | + | |
- | - Cola from Bristol. | + | |
- | + | ||
- | ===== OUTPUTS ===== | + | - Coffee from El Salvador |
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | - Zaytoun olive oil and other products http:// | ||
- | proposed start time mid-september ( for jeremey bailey show) | + | * Other organisational contenders |
- | local: table menu of contents | + | - http://fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | | ||
+ | |||
+ | ===== OUTPUTS ===== | ||
+ | |||
+ | | ||
+ | | ||
| | ||
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- | + | ===== SHORT VERSION ===== | |
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery (media- and net-art) is a cultural minority in a mainly working | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office tea and coffee service | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | broader relationships of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
+ | |||
+ | |||
+ | |||
+ | |||
+ |