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public_diet [2008-07-11 17:00] – katerich | public_diet [2008-07-12 18:11] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | + | Feral Trade [[http:// |
- | + | HTTP [[http:// | |
- | Current conditions | + | |
- | + | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | 1. HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give exhibition goers something more to chew on, such as | + | |
- | sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | 2. Useful service for local residents and studio occupants. The neighbourhood | + | 1. HTTP is located in the back of beyond - a business park in the residential London borough |
- | changing, it' | + | A cafe would give exhibition visitors something to chew on to accompany the art, such as |
- | open, a softer | + | sustenance |
+ | Elongate visit. | ||
- | 3. Demonstrate an alternate economy | + | 2. A service for local residents |
+ | Conceptual | ||
+ | |||
+ | Demonstrate an alternate economy and ecology. | ||
Promote free processes and experiences other than those governed by hegemonic global | Promote free processes and experiences other than those governed by hegemonic global | ||
- | capitalism. Feral Trade is an economy based on other peoples' | + | capitalism. So many shops deal with just money. Feral Trade is an economy based on |
- | | + | |
+ | | ||
+ | [[feral_trade_economy]] | ||
+ | |||
+ | Financial | ||
+ | |||
+ | Profit is not a motive for the cafe, which opens up the territory considerably. | ||
- | * income | + | * income |
All transactions logged and accounted for. | All transactions logged and accounted for. | ||
- | The cafe would be designed as financially self sufficient, although | + | The cafe would be designed as financially self sufficient, although seed funding agreed as probable. |
Feral Trade runs at a fabulous loss, in business terms. | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, | ||
+ | | ||
The investment is in the network. | The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average | + | Current average |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | + | (Portuguese cafe in the other direction has cheap and good espresso | |
- | The cafe would not necessarily be linked to shows. | + | |
- | The gallery | + | |
- | There are gaps between shows. In winter | + | |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | |
+ | The cafe would not necessarily be linked to shows. | ||
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library [[http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
It would be a coup to overcome geography and keep the cafe open in winter. | It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
Patio bonfires are worth looking into. | Patio bonfires are worth looking into. | ||
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | ||
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfiled |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with the basic running of other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, advance tea and coffee service as a communications medium. | + | |
- | Weekly stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel. |
+ | This kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | [[http:// | ||
+ | Cafe service should be continuous with / accessory to natural office life and disinvest food service of any lowered status. Instead advance tea and coffee service as a communications medium or active interpretation of aristotlean ideas of [[householding]], | ||
+ | **Management: | ||
+ | |||
+ | Weekly stock management would be 1 person' | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment would be an advantage (equipment, utensils, presentation media). | ||
+ | Stock would be expected to cover itself. | ||
| | ||
- | | + | Decking |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | | + | formally |
- | Is the back garden an alt possibility? | + | Is the back garden an alt possibility? |
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
* operating models (positive and negative) | * operating models (positive and negative) | ||
- | Cafe Kino in Bristol. Vegetarian | + | Cafe Kino [[http:// |
- | Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | + | Run by a collective of artists etc who also run the Here Shop/Gallery over the road. |
- | High proportion of customers are their extended social networks | + | High proportion of customers are from their extended social networks |
- | within a few blocks | + | within a few blocks. People go there for the sociability, |
- | | + | |
- | sense of investing in own social networks. | + | |
- | Leila' | + | Leila' |
http:// | http:// | ||
- | Individual collection of ingredients and served foods, seem to be sourced by social | ||
- | guarantee / personal knowledge rather than by certification, | ||
- | gravitas. Boutique aesthetics and gourmet territorial fortressing plus confident | ||
- | overpricing is the anti-attraction, | ||
- | barter, contribution etc. Hard to tell if the hospitality feels real or staged. | ||
===== REGULATION ===== | ===== REGULATION ===== | ||
- | | + | Use existing |
- | | + | |
+ | | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | * Current conditions | ||
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a [[http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed / live-work. | ||
===== MENU ===== | ===== MENU ===== | ||
Line 121: | Line 134: | ||
Food goods will be informationalised (onboard or on menu) | Food goods will be informationalised (onboard or on menu) | ||
- | Stock considerations include: regulatory perimeters, shelf life (perishability), | + | Selection will involve a biodiversity of criteria, none of which should be |
- | network relations, | + | |
- | Selection will involve a biodiversity | + | |
- | These include seasonality, | + | - compliance with or skirting the regulatory perimeters |
- | | + | |
- | + | - the facility of the food item to host information | |
- | + | - information on source: relations with land embodied by the transport | |
- | | + | - information on carriage: network |
- | to a shared set of connections | + | - seasonality, |
+ | - locality | ||
+ | |||
+ | | ||
+ | the village, | ||
like the scale-free hubs of the internet. | like the scale-free hubs of the internet. | ||
+ | [[common_products]] | ||
+ | |||
+ | The commodity (as object produced for sale on the market) conceals its relationships | ||
+ | | ||
+ | human relations, although including possibly unpleasant ones: Peter Linebaugh. | ||
| | ||
- | | + | |
| | ||
+ | [[tea_from_bangladesh]] | ||
+ | As opposed to the now common iconic picture of producer, which overriders other | ||
+ | relations | ||
- | [[common_products]] | + | [[http:// |
- | The commodity conceals its relations except for the money one; | + | [[http://www.st-andrews.ac.uk/ |
- | the product of the commons is filled with human relations, although including | + | |
- | | + | |
+ | [[breakdown_of_expenses]]: | ||
- | Open up food-labelling as a platform for discussion and adaptation, as VS righteous | + | Feral Trade opens up food-labelling as a platform for discussion and adaptation, as VS |
- | | + | righteous |
- | | + | |
+ | the type of truth claim propagated by fresh ' | ||
| | ||
- | via sell/ | + | menu items via sell/ |
- | | + | |
- | Menu should be easily adaptable and transmissable | + | ultra short seasons. |
- | perhaps database-driven | + | Menu should be easily adaptable and transmissable, perhaps database-driven, |
- | | + | |
| | ||
- | to deliver goods from afar, including store-bought ones. Journey | + | to deliver goods from afar, including store-bought ones. Documenting these journeys |
- | documented, | + | relationships |
- | of origin or source to the broader ecology of supply. | + | of origin or source, to a broader ecology of supply. |
- | | + | |
- | | + | |
| | ||
- | Commission or collect artists' | + | |
- | + | | |
- | Source producers or recipes from HTTP social networks (cake, jams, herbs, sprouts) | + | Commission or collect artists' |
- | incl city farm and allotment, home cultivation. | + | |
| | ||
Cream tea variations. | Cream tea variations. | ||
- | |||
Feral Trade staples start menu. | Feral Trade staples start menu. | ||
Line 180: | Line 202: | ||
- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
Other organisational contenders | Other organisational contenders | ||
- Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
- Mejor Vida Corporation, | - Mejor Vida Corporation, | ||
- | - Irational.org | + | - Irational.org, Bristol. Food for Free apple mush |
===== OUTPUTS ===== | ===== OUTPUTS ===== | ||
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