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public_diet [2008-07-11 17:03] 81.179.15.206public_diet [2008-07-12 06:14] katerich
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-== feasability study for sustained sustenance: Feral Trade Cafe at http gallery, london uk == +**feasability study for sustained sustenance: installing a Feral Trade Cafe at http galleryx, london uk autumn/winter 2008** 
-  +
- +
-===== HTTP structure, business plan, financial model ===== +
- +
-Current conditions +
-   +
-    Umbrella company is Catlow & Garrett (unincorporated partnership).  +
-    Tax entity, deals with rent and overheads, PAYE. +
-    HTTP & Furtherfield are not for profits with written constitutions. +
-    Furtherfield has an advisory board and is funded by ACE. +
-    HTTP is a furtherfield.org project. +
-    HTTP compound is zoned a s mixed live-work.+
  
 ===== CAFE motives, structure and infrastructure ===== ===== CAFE motives, structure and infrastructure =====
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 Motives for opening a cafe as an art project. Motives for opening a cafe as an art project.
  
-    1. HTTP is located in the back of beyond from the point of view of its visitors. +1. HTTP  [[http://www.http.uk.net]]is located in the back of beyond from the point of  
-    Would like to give exhibition goers something more to chew on, such as    +view of its visitors. 
-    sustenance and conviviality, space for contemplation, information and reading. +Would like to give exhibition goers something more to chew on, such as    
-    Elongate visit.+sustenance and conviviality, space for contemplation, information and reading. 
 +Elongate visit.
  
     2. Useful service for local residents and studio occupants. The neighbourhood is     2. Useful service for local residents and studio occupants. The neighbourhood is
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 All transactions logged and accounted for. All transactions logged and accounted for.
-The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, Marc & Ruth to support.+The cafe would be designed as financially self sufficient, although application for seed funding agreed as ok. 
  
    Feral Trade runs at a fabulous loss, in business terms.    Feral Trade runs at a fabulous loss, in business terms.
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     Run by a collective of artists etc who also run the Here Shop and Gallery over the road.     Run by a collective of artists etc who also run the Here Shop and Gallery over the road.
     High proportion of customers are their extended social networks who probably live      High proportion of customers are their extended social networks who probably live 
-    within a few blocks of the cafe. People go there for the sociability, comfortable  +    within a few blocks of the cafe. People go for the sociability, decor, free wireless,  
-    decor, free wireless, good tea and coffee, proximity to interesting art & events,  +    good tea and coffee, cultural contagion plus pleasure of investing in own social networks. 
-    sense of investing in own social networks. +
  
     Leila's Shop, Shoreditch. review covers the for & againsts pretty effectively:     Leila's Shop, Shoreditch. review covers the for & againsts pretty effectively:
     http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html     http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html
-    Individual collection of ingredients and served foods, seem to be sourced by social 
-    guarantee / personal knowledge rather than by certification, gives the products  
-    gravitas. Boutique aesthetics and gourmet territorial fortressing plus confident  
-    overpricing is the anti-attraction, doesnt seem to allow any openings for  
-    barter, contribution etc. Hard to tell if the hospitality feels real or staged.  
  
 =====  REGULATION ===== =====  REGULATION =====
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     Use existing premises regulations as a template/ jelly mould for evasion or          Use existing premises regulations as a template/ jelly mould for evasion or     
     compliance. Produce a Regulatory reading menu as research result / art project.      compliance. Produce a Regulatory reading menu as research result / art project. 
 +
 +===== HTTP structure  =====
 +
 +Current conditions
 +  
 +    Umbrella company is Catlow & Garrett (unincorporated partnership). 
 +    Tax entity, deals with rent and overheads, PAYE.
 +    HTTP & Furtherfield are not for profits with written constitutions.
 +    Furtherfield has an advisory board and is funded by ACE.
 +    HTTP is a furtherfield.org project.
 +    HTTP compound is zoned a s mixed / live-work.
 +
    
 =====  MENU =====   =====  MENU =====  
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