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public_diet [2008-07-11 17:03] – 81.179.15.206public_diet [2008-07-12 06:21] – katerich
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-== feasability study for sustained sustenance: Feral Trade Cafe at http gallery, london uk == +**feasability study for sustained sustenance: installing a Feral Trade Cafe at http galleryx, london uk autumn/winter 2008** 
-  +
- +
-===== HTTP structure, business plan, financial model ===== +
- +
-Current conditions +
-   +
-    Umbrella company is Catlow & Garrett (unincorporated partnership).  +
-    Tax entity, deals with rent and overheads, PAYE. +
-    HTTP & Furtherfield are not for profits with written constitutions. +
-    Furtherfield has an advisory board and is funded by ACE. +
-    HTTP is a furtherfield.org project. +
-    HTTP compound is zoned a s mixed / live-work.+
  
 ===== CAFE motives, structure and infrastructure ===== ===== CAFE motives, structure and infrastructure =====
    
-Motives for opening a cafe as an art project.+  * Motives for opening a cafe as an art project.
  
-    1. HTTP is located in the back of beyond from the point of view of its visitors. +1. HTTP  [[http://www.http.uk.net]] is located in the back of beyond from the point of  
-    Would like to give exhibition goers something more to chew on, such as    +view of its visitors. 
-    sustenance and conviviality, space for contemplation, information and reading. +It would like to give exhibition goers something more to chew on, such as    
-    Elongate visit.+sustenance and conviviality, space for contemplation, information and reading. 
 +Elongate visit.
  
-    2. Useful service for local residents and studio occupants. The neighbourhood is +2. Useful service for local residents and studio occupants. The neighbourhood is 
-    changing, it's a way of connecting with the local community that's more fluid and  +changing, it's a way of connecting with the local community that's more fluid and  
-    open, a softer and more everyday interface than the gallery. +open, a softer and more everyday interface than the gallery. 
  
-    3. Demonstrate an alternate economy and ecology: so many shops deal with just money. +3. Demonstrate an alternate economy and ecology: so many shops deal with just money. 
- +Promote free processes and experiences other than those governed by hegemonic global  
-    Promote free processes and experiences other than those governed by hegemonic global  +capitalism. Feral Trade is an economy based on other peoples' activities and how you 
-    capitalism. Feral Trade is an economy based on other peoples' activities and how you +get from A to B. Even at this small scale it has a polemic value.
-    get from A to B. Even at this small scale it has a polemic value.+
  
   * income scenarios    * income scenarios 
  
 All transactions logged and accounted for. All transactions logged and accounted for.
-The cafe would be designed as financially self sufficient, although application for seed funding from ACE London agreed as ok. A feral trade project: kate to put in the application, Marc & Ruth to support.+The cafe would be designed as financially self sufficient, although application for seed funding agreed as ok. 
  
    Feral Trade runs at a fabulous loss, in business terms.    Feral Trade runs at a fabulous loss, in business terms.
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 detour to Costa Coffee. Portuguese cafe in the other direction. detour to Costa Coffee. Portuguese cafe in the other direction.
  
-    The cafe would not necessarily be linked to shows. +The cafe would not necessarily be linked to shows. 
-    The gallery has an exhibit approximately 3/4 of the year. +The gallery has an exhibit approximately 3/4 of the year. 
-    There are gaps between shows. In winter and gaps, the distributed library and Feral  +There are gaps between shows. In winter and gaps, the distributed library and Feral  
-    Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. +Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. 
-    Library visitor numbers are low but it's the intensity of the experience that counts. +Library visitor numbers are low but it's the intensity of the experience that counts. 
  
     It would be a coup to overcome geography and keep the cafe open in winter.     It would be a coup to overcome geography and keep the cafe open in winter.
     Without affecting global warming.      Without affecting global warming. 
     Patio bonfires are worth looking into.     Patio bonfires are worth looking into.
-    In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. 
  
   * caretaking: human resources as they currently stand   * caretaking: human resources as they currently stand
  
-    When the gallery is open, there is someone always available to respond to visitors. +When the gallery is open, there is someone always available to respond to visitors. 
-    Sat and sun have more dedicated invigilation, fri can be more hectic. +Sat and sun have more dedicated invigilation, fri can be more hectic. 
-    Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. +Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. 
  
     * roles for cafe: preparation, service, cash-taking, cleaning up, stock management.     * roles for cafe: preparation, service, cash-taking, cleaning up, stock management.
  
-    Cafe service role should be rotated amongst present core personnel.  +Cafe service role should be rotated amongst present core personnel.  
-    This kind of distributed culture is integral to the way Furtherfield works as a group. +This kind of distributed culture is integral to the way Furtherfield works as a group. 
-    Cafe service should be continuous with natural office life. Disinvest food service of +Cafe service should be continuous with natural office life. Disinvest food service of 
-    lowered status, advance tea and coffee service as a communications medium.+lowered status, advance tea and coffee service as a communications medium.
  
-    Weekly stock management would be 1 person's responsibility.  +Weekly stock management would be 1 person's responsibility.  
-    Probably Ale who deals with this kind of thing anyway.+Probably Ale who deals with this kind of thing anyway.
  
  
   * physical setup: service and storage spaces, equipment investment, utensil choices   * physical setup: service and storage spaces, equipment investment, utensil choices
 +
 +Initial investment would be an advantage.
          
-    Decking. Sound the landlord out on this between rent payments.  +Decking. Sound the landlord out on this between rent payments.  
-    Landlord relations are distantly friendly. There is a janitor who keeps a close eye  +Landlord relations are distantly friendly. There is a janitor who keeps a close eye  
-    on the compound. If landlord rejects decking plans, the parking spaces in front are  +on the compound. If landlord rejects decking plans, the parking spaces in front are  
-    legally HTTP's, paid for within rent. Cafe could serve from here. +legally HTTP's, paid for within rent. Cafe could serve from here. 
-    Is the back garden an alt possibility?+Is the back garden an alt possibility?
  
     Liability would need to be thought through either way.     Liability would need to be thought through either way.
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   * publicity   * publicity
  
-    Cafe would have its own publicity strand, as a HTTP project. +Cafe would have its own publicity strand, as a HTTP project. 
-    Also promoted as background for exhibitions.+Also promoted as background for exhibitions.
  
   * operating models (positive and negative)   * operating models (positive and negative)
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     Run by a collective of artists etc who also run the Here Shop and Gallery over the road.     Run by a collective of artists etc who also run the Here Shop and Gallery over the road.
     High proportion of customers are their extended social networks who probably live      High proportion of customers are their extended social networks who probably live 
-    within a few blocks of the cafe. People go there for the sociability, comfortable  +    within a few blocks. People go for the sociability, decor, free wireless,  
-    decor, free wireless, good tea and coffee, proximity to interesting art & events,  +    good tea and coffee, cultural contagion plus pleasure of investing in own social  
-    sense of investing in own social networks. +    networks. 
  
-    Leila's Shop, Shoreditch. review covers the for & againsts pretty effectively:+    Leila's Shop, Shoreditch. Review covers the for & againsts pretty effectively:
     http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html     http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html
-    Individual collection of ingredients and served foods, seem to be sourced by social 
-    guarantee / personal knowledge rather than by certification, gives the products  
-    gravitas. Boutique aesthetics and gourmet territorial fortressing plus confident  
-    overpricing is the anti-attraction, doesnt seem to allow any openings for  
-    barter, contribution etc. Hard to tell if the hospitality feels real or staged.  
  
 =====  REGULATION ===== =====  REGULATION =====
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     Use existing premises regulations as a template/ jelly mould for evasion or          Use existing premises regulations as a template/ jelly mould for evasion or     
     compliance. Produce a Regulatory reading menu as research result / art project.      compliance. Produce a Regulatory reading menu as research result / art project. 
 +
 +===== HTTP structure  =====
 +
 +  * Current conditions
 +
 +Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, deals with rent and overheads, PAYE.
 +HTTP & Furtherfield are not for profits with written constitutions.
 +Furtherfield has an advisory board and is funded by ACE.
 +HTTP is a furtherfield.org project.
 +HTTP compound is zoned as mixed / live-work.
 +
    
 =====  MENU =====   =====  MENU =====  
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