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public_diet [2008-07-11 17:03] – 81.179.15.206 | public_diet [2008-07-12 11:16] – katerich | ||
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- | == feasability study for sustained sustenance: Feral Trade Cafe at http gallery, london uk == | + | **feasability study for sustained sustenance: |
- | + | ||
- | ===== HTTP structure, business plan, financial model ===== | + | Feral Trade [[http:// |
- | + | HTTP [[http:// | |
- | Current conditions | + | |
- | + | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). | + | |
- | Tax entity, deals with rent and overheads, PAYE. | + | |
- | | + | |
- | Furtherfield has an advisory board and is funded by ACE. | + | |
- | HTTP is a furtherfield.org project. | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
+ | |||
+ | Practical | ||
- | 1. HTTP is located in the back of beyond from the point of view of its visitors. | + | HTTP is located in the back of beyond |
- | Would like to give exhibition goers something more to chew on, such as | + | A cafe would give exhibition goers something more to chew on, such as |
- | sustenance and conviviality, | + | sustenance and conviviality, |
- | Elongate visit. | + | Elongate visit. |
- | 2. Useful service for local residents and studio occupants. The neighbourhood is | + | Useful service for local residents and studio occupants. The neighbourhood is |
- | changing, it's a way of connecting with the local community that's more fluid and | + | changing, it' |
- | open, a softer and more everyday interface than the gallery. | + | open, a softer and more everyday interface than the gallery. |
- | 3. Demonstrate an alternate economy and ecology: so many shops deal with just money. | + | Conceptual |
+ | Demonstrate an alternate economy and ecology: so many shops deal with just money. | ||
Promote free processes and experiences other than those governed by hegemonic global | Promote free processes and experiences other than those governed by hegemonic global | ||
capitalism. Feral Trade is an economy based on other peoples' | capitalism. Feral Trade is an economy based on other peoples' | ||
get from A to B. Even at this small scale it has a polemic value. | get from A to B. Even at this small scale it has a polemic value. | ||
- | | + | [[feral_trade_economy]] |
+ | |||
+ | Financial | ||
+ | |||
+ | Profit is not a motive, which opens up the terms of engagement considerably. | ||
+ | |||
+ | | ||
All transactions logged and accounted for. | All transactions logged and accounted for. | ||
- | The cafe would be designed as financially self sufficient, although | + | The cafe would be designed as financially self sufficient, although seed funding agreed as probable. |
Feral Trade runs at a fabulous loss, in business terms. | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, | ||
+ | | ||
The investment is in the network. | The investment is in the network. | ||
* hrs of operation, visitor patterns, winter plan | * hrs of operation, visitor patterns, winter plan | ||
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | + | (Portuguese cafe in the other direction has cheap and good espresso | |
- | The cafe would not necessarily be linked to shows. | + | |
- | The gallery | + | |
- | There are gaps between shows. In winter | + | |
- | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | |
+ | The cafe would not necessarily be linked to shows. | ||
+ | The gallery has an exhibit approximately 3/4 of the year. | ||
+ | There are gaps between shows. In winter and gaps, the distributed library [[http:// | ||
+ | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
+ | | ||
It would be a coup to overcome geography and keep the cafe open in winter. | It would be a coup to overcome geography and keep the cafe open in winter. | ||
Without affecting global warming. | Without affecting global warming. | ||
Patio bonfires are worth looking into. | Patio bonfires are worth looking into. | ||
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | ||
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (administration and coordination) does Fri-Sat; Sunday |
- | * roles for cafe: preparation, | + | * roles for cafe. |
- | | + | Service: preparation, |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | Cafe service role would be rotated amongst present core personnel. |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | This kind of distributed culture is integral to the way Furtherfield works as a group. |
- | lowered status, advance tea and coffee service as a communications medium. | + | [[http:// |
+ | Cafe service should be continuous with natural office life. Disinvest food service of any | ||
+ | lowered status, advance tea and coffee service as a communications medium | ||
- | | + | Weekly stock management would be 1 person' |
- | Probably Ale who deals with this kind of thing anyway. | + | Probably Ale who deals with this kind of thing anyway. |
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment would be an advantage. | ||
| | ||
- | | + | Decking. Sound the landlord out on this between rent payments. |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. If landlord rejects decking plans, the parking spaces in front are | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
- | legally HTTP' | + | legally HTTP' |
- | Is the back garden an alt possibility? | + | Is the back garden an alt possibility? |
Liability would need to be thought through either way. | Liability would need to be thought through either way. | ||
Line 87: | Line 93: | ||
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand, as a HTTP project. |
- | Also promoted as background for exhibitions. | + | Also promoted as background for exhibitions. |
* operating models (positive and negative) | * operating models (positive and negative) | ||
Line 95: | Line 101: | ||
Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | ||
High proportion of customers are their extended social networks who probably live | High proportion of customers are their extended social networks who probably live | ||
- | within a few blocks | + | within a few blocks. People go for the sociability, |
- | | + | |
- | sense of investing in own social networks. | + | |
- | Leila' | + | Leila' |
http:// | http:// | ||
- | Individual collection of ingredients and served foods, seem to be sourced by social | ||
- | guarantee / personal knowledge rather than by certification, | ||
- | gravitas. Boutique aesthetics and gourmet territorial fortressing plus confident | ||
- | overpricing is the anti-attraction, | ||
- | barter, contribution etc. Hard to tell if the hospitality feels real or staged. | ||
===== REGULATION ===== | ===== REGULATION ===== | ||
Use existing premises regulations as a template/ jelly mould for evasion or | Use existing premises regulations as a template/ jelly mould for evasion or | ||
- | compliance. Produce a Regulatory reading menu as research | + | compliance. Produce a Regulatory reading menu as research project. |
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | * Current conditions | ||
+ | |||
+ | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, deals with rent and overheads, PAYE. | ||
+ | HTTP & Furtherfield are not for profits with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by ACE. | ||
+ | HTTP is a furtherfield.org project. | ||
+ | HTTP compound is zoned as mixed / live-work. | ||
===== MENU ===== | ===== MENU ===== | ||
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- Tea from Bangladesh (TBC) | - Tea from Bangladesh (TBC) | ||
- Cola from Bristol. | - Cola from Bristol. | ||
- | + | - Salt from Gujarat | |
Other organisational contenders | Other organisational contenders | ||
- Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
- Mejor Vida Corporation, | - Mejor Vida Corporation, | ||
- | - Irational.org | + | - Irational.org, Bristol. Food for Free apple mush |
===== OUTPUTS ===== | ===== OUTPUTS ===== |