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public_diet [2008-07-12 10:18] – katerich | public_diet [2008-07-12 11:46] – katerich | ||
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- | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, london uk, autumn/ | + | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, london uk, autumn/ |
Feral Trade [[http:// | Feral Trade [[http:// | ||
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* Motives for opening a cafe as an art project. | * Motives for opening a cafe as an art project. | ||
- | HTTP is located in the back of beyond from the point of | + | Practical |
- | view of its visitors. | + | |
- | It would like to give exhibition goers something more to chew on, such as | + | 1. HTTP is located in the back of beyond |
- | sustenance and conviviality, space for contemplation, | + | A cafe would give exhibition goers something more to chew on such as |
+ | sustenance and conviviality; enriched | ||
Elongate visit. | Elongate visit. | ||
- | Useful | + | 2. A service for local residents and studio occupants. The neighbourhood is |
- | changing, it's a way of connecting with the local community that's more fluid and | + | changing, it' |
open, a softer and more everyday interface than the gallery. | open, a softer and more everyday interface than the gallery. | ||
+ | |||
+ | Conceptual | ||
Demonstrate an alternate economy and ecology: so many shops deal with just money. | Demonstrate an alternate economy and ecology: so many shops deal with just money. | ||
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get from A to B. Even at this small scale it has a polemic value. | get from A to B. Even at this small scale it has a polemic value. | ||
- | | + | |
+ | Financial | ||
+ | |||
+ | [[feral_trade_economy]] | ||
+ | Profit is not a motive, which opens up the terms of engagement considerably. | ||
+ | |||
+ | | ||
All transactions logged and accounted for. | All transactions logged and accounted for. | ||
- | The cafe would be designed as financially self sufficient, although | + | The cafe would be designed as financially self sufficient, although seed funding agreed as probable. |
Feral Trade runs at a fabulous loss, in business terms. | Feral Trade runs at a fabulous loss, in business terms. | ||
+ | It operates in an absence of the principle of least effort, | ||
+ | | ||
The investment is in the network. | The investment is in the network. | ||
* hrs of operation, visitor patterns, winter plan | * hrs of operation, visitor patterns, winter plan | ||
- | Gallery hours are currently 12-5PM | + | Gallery hours are currently 12-5PM |
- | Average | + | Current average |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
- | detour to Costa Coffee. Portuguese cafe in the other direction. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
+ | (Portuguese cafe in the other direction | ||
The cafe would not necessarily be linked to shows. | The cafe would not necessarily be linked to shows. | ||
The gallery has an exhibit approximately 3/4 of the year. | The gallery has an exhibit approximately 3/4 of the year. | ||
- | There are gaps between shows. In winter and gaps, the distributed library and Feral | + | There are gaps between shows. In winter and gaps, the distributed library |
Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
Library visitor numbers are low but it's the intensity of the experience that counts. | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
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When the gallery is open, there is someone always available to respond to visitors. | When the gallery is open, there is someone always available to respond to visitors. | ||
- | Sat and sun have more dedicated invigilation, | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (administration and coordination) does Fri-Sat; Sunday |
+ | |||
+ | Hazards: At what scale would the cafe interfere with the basic running of other office activity? | ||
- | * roles for cafe: preparation, | + | * roles for cafe. |
- | Cafe service role should | + | Service: preparation, |
+ | Cafe service role would be rotated amongst present core personnel. | ||
This kind of distributed culture is integral to the way Furtherfield works as a group. | This kind of distributed culture is integral to the way Furtherfield works as a group. | ||
- | Cafe service should be continuous with natural office life. Disinvest | + | [[http:// |
- | lowered status, advance tea and coffee service as a communications medium. | + | Cafe service should be continuous with / accessory to natural office life and disinvest |
- | Weekly stock management would be 1 person' | + | Management: Feral Trade would remain involved in the politics and practicalities of supply. |
- | Probably | + | Weekly stock management would be 1 person' |
+ | probably | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | Initial investment would be an advantage. | + | Initial investment would be an advantage |
+ | Stock would cover itself. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | Decking |
Landlord relations are distantly friendly. There is a janitor who keeps a close eye | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
on the compound. If landlord rejects decking plans, the parking spaces in front are | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
- | legally | + | formally |
Is the back garden an alt possibility? | Is the back garden an alt possibility? | ||
- | Liability would need to be thought through | + | Liability would need to be thought through |
* publicity | * publicity | ||
- | Cafe would have its own publicity strand, as a HTTP project. | + | Cafe would have its own publicity strand as a HTTP project. |
Also promoted as background for exhibitions. | Also promoted as background for exhibitions. | ||
* operating models (positive and negative) | * operating models (positive and negative) | ||
- | Cafe Kino in Bristol. Vegetarian | + | Cafe Kino [[http:// |
- | Run by a collective of artists etc who also run the Here Shop and Gallery over the road. | + | Run by a collective of artists etc who also run the Here Shop/Gallery over the road. |
- | High proportion of customers are their extended social networks | + | High proportion of customers are from their extended social networks |
- | within a few blocks. People go for the sociability, | + | within a few blocks. People go there for the sociability, |
- | good tea and coffee, cultural contagion plus pleasure of investing in own social | + | good products, cultural contagion plus pleasure of investing in own social |
networks. | networks. | ||
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===== REGULATION ===== | ===== REGULATION ===== | ||
- | Use existing | + | Use existing |
compliance. Produce a Regulatory reading menu as research project. | compliance. Produce a Regulatory reading menu as research project. | ||
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* Current conditions | * Current conditions | ||
- | Umbrella company is Catlow & Garrett (unincorporated | + | Umbrella company is Catlow & Garrett (partnership). Tax entity, deals with rent and overheads, PAYE etc. |
+ | HTTP is a [[furtherfield.org]] project. | ||
HTTP & Furtherfield are not for profits with written constitutions. | HTTP & Furtherfield are not for profits with written constitutions. | ||
- | Furtherfield has an advisory board and is funded by ACE. | + | Furtherfield has an advisory board and is funded by Arts Council England. |
- | HTTP is a furtherfield.org project. | + | HTTP is located in a business arena zoned as mixed / live-work. |
- | HTTP compound is zoned as mixed / live-work. | + | |