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public_diet [2008-07-12 13:56] – katerich | public_diet [2008-07-15 12:50] – katerich | ||
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- | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, | + | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, |
- | Feral Trade [[http:// | + | |
- | HTTP [[http:// | + | Feral Trade http:// |
+ | HTTP http:// | ||
===== CAFE motives, structure and infrastructure ===== | ===== CAFE motives, structure and infrastructure ===== | ||
Line 10: | Line 11: | ||
Practical | Practical | ||
- | 1. HTTP is located in the back of beyond | + | 1. HTTP is located in the back of beyond |
- | A cafe would give exhibition | + | |
- | sustenance and conviviality; enriched space for contemplation, | + | |
- | Elongate | + | |
- | 2. A service for local residents and studio occupants. A way of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. The neighbourhood is changing - cafe would be an interface to that. | + | 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. |
Conceptual | Conceptual | ||
- | | + | |
- | | + | processes and experiences other than those governed by hegemonic global |
- | | + | |
- | | + | |
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
[[feral_trade_economy]] | [[feral_trade_economy]] | ||
- | Financial | + | Economic |
- | Profit is not a motive | + | Profit is not a necessary |
+ | Although stock should still pay for itself plus provide surplus for office consumption. | ||
+ | Seed funding will be required for start-up equipment and utensils: HTTP or external. | ||
- | * income scenario | + | feral trade:Feral Trade runs at a fabulous loss, in business terms. |
- | + | It operates in an absence of the principle of least effort, excluding it from basic | |
- | All transactions logged and accounted for. | + | |
- | The cafe would be designed as financially self sufficient, although seed funding agreed as probable. | + | |
- | + | ||
- | Feral Trade runs at a fabulous loss, in business terms. | + | |
- | It operates in an absence of the principle of least effort, | + | |
- | excluding it from basic capitalist forms of success. | + | |
- | The investment is in the network. | + | |
* hours of operation, visitor patterns, winter plan | * hours of operation, visitor patterns, winter plan | ||
Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs. | Gallery hours are currently 12-5PM Fri-Sun, possibly extending to Thurs. | ||
- | Current average | + | Average |
There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
- | (Portuguese cafe in the other direction has cheap and good espresso and a largely | + | Portuguese cafe in the other direction has cheap and good espresso and a mainly |
The cafe would not necessarily be linked to shows. | The cafe would not necessarily be linked to shows. | ||
The gallery has an exhibit approximately 3/4 of the year. | The gallery has an exhibit approximately 3/4 of the year. | ||
- | There are gaps between shows. In winter and gaps, the distributed library | + | There are gaps between shows. In winter and gaps, the distributed library http:// |
Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
Library visitor numbers are low but it's the intensity of the experience that counts. | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
- | It would be a coup to overcome geography and keep the cafe open in winter. | + | |
- | Without affecting global warming. | + | |
- | Patio bonfires | + | |
+ | Patio bonfires worth looking into. | ||
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
Line 61: | Line 56: | ||
When the gallery is open, there is someone always available to respond to visitors. | When the gallery is open, there is someone always available to respond to visitors. | ||
Saturday and Sunday have dedicated invigilation, | Saturday and Sunday have dedicated invigilation, | ||
- | Currently Ale (Furtherfiled | + | Currently Ale (Furtherfield |
- | Hazards: At what scale would the cafe interfere with the basic running of other office activity? | + | Hazards: At what scale would the cafe interfere with other office activity? |
* roles for cafe. | * roles for cafe. | ||
**Service: | **Service: | ||
- | Cafe service role would be rotated amongst present core personnel. | + | Cafe service role would be rotated amongst present core personnel, |
- | This kind of distributed culture is integral to the way Furtherfield works as a group. | + | this kind of distributed culture is integral to the way Furtherfield works as a group. |
- | [[http:// | + | http:// |
- | Cafe service should be continuous with / accessory to natural office life and disinvest food service of any lowered status. | + | Cafe service should be continuous with natural office life, disinvesting refreshment |
- | + | ||
- | **Management: | + | |
- | Weekly | + | **Management: |
probably Ale who deals with this kind of thing anyway. | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | Initial investment | + | Initial investment |
- | Stock would be expected | + | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence |
| | ||
- | Decking that runs along the side of HTTP building | + | The decking |
Landlord relations are distantly friendly. There is a janitor who keeps a close eye | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
on the compound. If landlord rejects decking plans, the parking spaces in front are | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
- | formally HTTP' | + | formally HTTP' |
- | Is the back garden an alt possibility? | + | |
Liability would need to be thought through or ignored. | Liability would need to be thought through or ignored. | ||
Line 93: | Line 85: | ||
* publicity | * publicity | ||
- | Cafe would have its own publicity strand as a HTTP project. | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
- | * operating | + | * other models (positive and negative) |
- | Cafe Kino [[http:// | + | Cafe Kino http:// |
- | Run by a collective of artists etc who also run the Here Shop/Gallery over the road. | + | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. |
- | | + | |
- | within a few blocks. People go there for the sociability, | + | within a few blocks |
- | good products, cultural contagion plus pleasure of investing in own social | + | good tea/coffee, cultural contagion plus pleasure of investing in own social |
networks. | networks. | ||
- | Leila' | + | Leila' |
- | | + | |
- | + | ||
- | ===== REGULATION ===== | + | |
- | + | ||
- | Use existing [[uk_premises_regulations]] as a template/ jelly mould for evasion or compliance. | + | |
- | + | ||
- | Produce a Regulatory reading menu as research project. | + | |
===== HTTP structure | ===== HTTP structure | ||
- | |||
- | * Current conditions | ||
Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
- | HTTP is a [[http:// | + | HTTP is a http:// |
HTTP & Furtherfield are not for profits, with written constitutions. | HTTP & Furtherfield are not for profits, with written constitutions. | ||
Furtherfield has an advisory board and is funded by Arts Council England. | Furtherfield has an advisory board and is funded by Arts Council England. | ||
- | HTTP is located in a business arena zoned as mixed / live-work. | + | HTTP is located in a business arena zoned as mixed use (typically integrating residential, |
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
Line 132: | Line 121: | ||
| | ||
- | Food goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu). Customer receipts can be A4 laser prints with a torrent of product information. |
- | Selection will involve a biodiversity of criteria, none of which should be | + | Selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. Stock considerations include: |
- | primary or exclusionary. Stock considerations include: | + | |
- compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | ||
- | - shelf life / perishability | + | - shelf life: to avoid sales incentive or waste |
- | - the facility of the food item to host information | + | - the facility of the food item to host information, including |
- information on source, relations with land, embodied by the transport of its produce | - information on source, relations with land, embodied by the transport of its produce | ||
- | - information on carriage, | + | - information on carriage, |
- | - seasonality | + | - seasonality, including transportation seasons |
- | | + | |
- | | + | |
- | the village, to a shared set of connections | + | or nation state, to a model more in line with HTTP work environment, |
- | like the scale-free hubs of the internet. | + | connections |
[[common_products]] | [[common_products]] | ||
- | The commodity (as object produced for sale on the market) conceals its relationships | + | Ingredients and products with questionable ethics can be included, along with their |
- | | + | source information. |
- | human relations, although including possibly unpleasant ones: Peter Linebaugh.) | + | larger picture |
+ | [[tea_from_bangladesh]] for example. | ||
- | | + | Fair Trade which limits its communiques |
- | | + | and one that reverses earlier breaks with tradition in visualising agriculture |
- | | + | labour as a statement on rural poverty as opposed to example of pastoral virtue. |
- | [[tea_from_bangladesh]] | + | Gleaning: François Millet 1857 http:// |
- | [[breakdown_of_expenses]] | + | Feral Trade takes food-labeling as an opportunity for diverse communications as opposed to righteous boasting and the promotion of purity fetishes, such as the truth claims elevated origins and destinies (gourmet, organic, fairdom, health) propagated by the likes of fresh and wild. |
+ | http:// | ||
- | [[fair_trade_relations]] | + | [[breakdown_of_expenses]]: The cafe menu to also include itemisations in the transit of cash as witnessed in the goods' procurement: |
- | Feral Trade opens up food-labelling as a platform for discussion and adaptation, as VS | + | Read-write menu. Open to intervention from random vendors eg. customers can contribute |
- | | + | menu items via peddling stock (sale, trade or gift). |
- | Undercut profit-motivated product constructions of elevated origins and destinies, | + | |
- | the type of truth claim propagated by fresh ' | + | |
- | | + | Economy of miniaturisation / smallscale. Enables hosting small batches/single items, ultra short seasons and microclimates.Menu should be easily updated and transmitted (database-driven) and include out of stock items - wishlisted, in negotiation or pending delivery. |
- | menu items via sell/trade/ | + | |
+ | Courier process. Use moving social networks including known and funded travel to HTTP | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation | ||
+ | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. | ||
- | | + | Source producers or recipes from HTTP social networks, commission or collect artists' |
- | ultra short seasons. | + | (cake, jams, herbs, sprouts etc). |
- | Menu should be easily adaptable and transmissable, perhaps database-driven, | + | |
- | | + | Regulatory limits: Define |
+ | Feral Trade staples start menu. | ||
+ | - Coffee from El Salvador | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
- | Courier process. Use moving social networks including known and funded travel to HTTP | + | Other organisational contenders |
- | to deliver goods from afar, including store-bought ones. Documenting these journeys and | + | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
- | relationships expands attention on food provenance beyond a gourmet-style fetishisation | + | - Mejor Vida Corporation, Mexico City. Hot chocolate |
- | of origin or source, to a broader ecology of supply. | + | - Irational.org, Bristol. Food for Free apple mush |
- | Promote inter-organisational trade with artistic peers, local and foreign. | + | |
| | ||
- | | + | ===== OUTPUTS ===== |
- | | + | |
- | | + | |
- | Regulatory limits: Define | + | proposed demo for mid-september ( jeremey bailey show) |
- | Cream tea variations. | + | |
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | |||
+ | ===== SHORT VERSION ===== | ||
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery (media- | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | broader relationships of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
- | Feral Trade staples start menu. | ||
- | - Coffee from El Salvador | ||
- | - Tea from Bangladesh (TBC) | ||
- | - Cola from Bristol. | ||
- | - Salt from Gujarat | ||
- | Other organisational contenders | ||
- | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
- | - Mejor Vida Corporation, | ||
- | - Irational.org, | ||
- | ===== OUTPUTS ===== | ||
- | | ||
- | | ||
- | | ||
- | |