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public_diet [2008-07-14 07:16] – katerich | public_diet [2008-07-15 12:57] – katerich | ||
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- | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, for autumn/ | + | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ |
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Practical | Practical | ||
- | 1. HTTP is located in the back of beyond | + | 1. HTTP is located in the back of beyond |
- | Elongate | + | |
2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | ||
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Conceptual | Conceptual | ||
- | http: The cafe will demonstrate an alternate economy and ecology, that promotes free | + | http: The cafe will demonstrate an alternate economy and ecology that promotes free |
- | processes and experiences other than those governed by hegemonic global | + | processes and experiences other than those governed by hegemonic global |
- | | + | so many shops deal with just money. Feral Trade is an economy based on other peoples' |
- | | + | |
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
[[feral_trade_economy]] | [[feral_trade_economy]] | ||
Line 27: | Line 26: | ||
Economic | Economic | ||
- | Profit is not a necessary motive, which opens up the operating territory considerably. | + | Profit is not a necessary motive |
+ | Although stock should still pay for itself plus provide surplus for office consumption. | ||
+ | Seed funding will be required for start-up equipment and utensils: HTTP or external. | ||
- | * income scenario | + | feral trade:Feral Trade runs at a fabulous loss, in business terms. |
- | + | ||
- | Slow start. | + | |
- | All transactions logged and accounted for. | + | |
- | The cafe would be designed as financially self sufficient, although seed funding needed for start-up equipment and utensils. | + | |
- | + | ||
- | Feral Trade runs at a fabulous loss, in business terms. | + | |
It operates in an absence of the principle of least effort, excluding it from basic | It operates in an absence of the principle of least effort, excluding it from basic | ||
- | capitalist measure | + | market measures |
- | The investment is in the network. | + | |
* hours of operation, visitor patterns, winter plan | * hours of operation, visitor patterns, winter plan | ||
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There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
- | Portuguese cafe in the other direction has cheap and good espresso and a largely | + | Portuguese cafe in the other direction has cheap and good espresso and a mainly |
The cafe would not necessarily be linked to shows. | The cafe would not necessarily be linked to shows. | ||
The gallery has an exhibit approximately 3/4 of the year. | The gallery has an exhibit approximately 3/4 of the year. | ||
- | There are gaps between shows. In winter and gaps, the distributed library | + | There are gaps between shows. In winter and gaps, the distributed library http:// |
Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
Library visitor numbers are low but it's the intensity of the experience that counts. | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
- | http: It would be a coup to overcome geography and keep the cafe open in winter. | + | http: It would be a coup to overcome |
- | Without affecting global warming. | + | |
| | ||
- | Patio bonfires | + | Patio bonfires worth looking into. |
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
Line 62: | Line 56: | ||
When the gallery is open, there is someone always available to respond to visitors. | When the gallery is open, there is someone always available to respond to visitors. | ||
Saturday and Sunday have dedicated invigilation, | Saturday and Sunday have dedicated invigilation, | ||
- | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays | + | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays |
Hazards: At what scale would the cafe interfere with other office activity? | Hazards: At what scale would the cafe interfere with other office activity? | ||
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this kind of distributed culture is integral to the way Furtherfield works as a group. | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
http:// | http:// | ||
- | Cafe service should be accessory to natural office life, disinvesting refreshment service of any lowered status. | + | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate |
- | **Management: | + | **Management: |
probably Ale who deals with this kind of thing anyway. | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | Initial investment | + | Initial investment |
At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
Landlord relations are distantly friendly. There is a janitor who keeps a close eye | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
on the compound. If landlord rejects decking plans, the parking spaces in front are | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
- | formally HTTP' | + | formally HTTP' |
Liability would need to be thought through or ignored. | Liability would need to be thought through or ignored. | ||
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* publicity | * publicity | ||
- | Cafe would have its own publicity strand as a HTTP project. | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
* other models (positive and negative) | * other models (positive and negative) | ||
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Cafe Kino http:// | Cafe Kino http:// | ||
Run by a collective of artists etc who also run the Here Shop & Gallery over the road. | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. | ||
- | | + | |
- | within a few blocks. People go there for the sociability, | + | within a few blocks |
good tea/coffee, cultural contagion plus pleasure of investing in own social | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
networks. | networks. | ||
- | Leila' | + | Leila' |
- | | + | |
- | + | ||
- | ===== REGULATION ===== | + | |
- | + | ||
- | [[uk_premises_regulations]] | + | |
- | Use existing regulations as a template/ jelly mould for evasion or compliance. | + | |
- | Produce a Regulatory reading menu as research project. | + | |
===== HTTP structure | ===== HTTP structure | ||
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HTTP & Furtherfield are not for profits, with written constitutions. | HTTP & Furtherfield are not for profits, with written constitutions. | ||
Furtherfield has an advisory board and is funded by Arts Council England. | Furtherfield has an advisory board and is funded by Arts Council England. | ||
- | HTTP is located in a business arena zoned as mixed / live-work. | + | HTTP is located in a business arena zoned as mixed use (typically integrating residential, |
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
- | |||
===== MENU ===== | ===== MENU ===== | ||
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| | ||
- | Food goods will be informationalised (onboard or on menu) | + | Food goods will be informationalised (onboard or on menu). Customer receipts can be A4 laser prints with a torrent of product information. |
- | Selection will involve a biodiversity of criteria, none of which should be | + | Selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. Stock considerations include: |
- | primary or exclusionary. Stock considerations include: | + | |
- compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | ||
- shelf life: to avoid sales incentive or waste | - shelf life: to avoid sales incentive or waste | ||
- | - the facility of the food item to host information, | + | - the facility of the food item to host information |
- | - information on source: relations with land embodied by the transport of its produce | + | - information on source, relations with land, embodied by the transport of its produce |
- | - information on carriage: network relations, trade relations in delivery, embodied by courier/s. | + | - information on carriage, |
- seasonality, | - seasonality, | ||
- localness | - localness | ||
- | | + | |
- | village model, to a shared set of connections and navigable transit routes, | + | or nation state, to a model more in line with HTTP work environment, |
- | like the scale-free hubs of the internet. | + | connections and navigable transit routes like the scale-free hubs of the internet. |
- | [[common_products]] | + | * Fairness |
- | Ingredients and products with questionable ethics can be included, along with their | + | Ingredients and products with questionable ethics can be included, along with their |
- | | + | source information. The main thing is to expand the product monologue to articulate a |
- | | + | larger picture of the world it moves through. |
- | [[tea_from_bangladesh]] | + | [[tea_from_bangladesh]] |
- | Compare with Fair Trade which limits its communiques to the the iconic picture of | + | |
- | farmer/ | + | |
- | http:// | + | |
- | reversing earlier radical trajectory of visualising agriculture labour - in the case of gleaning | + | Fair Trade in comparison limits its communiques to the the iconic picture |
+ | and one that reverses earlier breaks with tradition in visualising agriculture | ||
+ | labour | ||
+ | Gleaning: François Millet 1857 http:// | ||
- | http://www.st-andrews.ac.uk/~waste/timeline/ | + | Feral Trade takes food-labeling as an opportunity for diverse communications as opposed to righteous boasting and the promotion of purity fetishes, such as the truth claims elevated origins and destinies (gourmet, organic, fairdom, health) propagated by the likes of fresh and wild. |
+ | http://feraltrade.org/research/righteous_products | ||
- | [[breakdown_of_expenses]]: | + | [[breakdown_of_expenses]]: |
- | Feral Trade opens up food-labelling as a platform for discussion and adaptation, as VS | + | Read-write menu. Open to intervention from random vendors eg. customers can contribute |
- | | + | menu items via peddling stock (sale, trade or gift). |
- | Undercut profit-motivated product constructions of elevated origins and destinies, | + | |
- | the type of truth claim propagated by fresh ' | + | |
- | | + | Economy of miniaturisation / smallscale. Enables hosting small batches/single items, ultra short seasons and microclimates.Menu should be easily updated and transmitted (database-driven) and include out of stock items - wishlisted, in negotiation or pending delivery. |
- | menu items via sell/trade/ | + | |
+ | Courier process. Use moving social networks including known and funded travel to HTTP | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation | ||
+ | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. | ||
- | | + | Source producers or recipes from HTTP social networks, commission or collect artists' |
- | ultra short seasons. | + | (cake, jams, herbs, sprouts etc). |
- | Menu should be easily adaptable and transmissable, perhaps database-driven, | + | |
- | | + | Regulatory limits: Define |
+ | Feral Trade staples start menu. | ||
+ | - Coffee from El Salvador | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
- | Courier process. Use moving social networks including known and funded travel to HTTP | + | Other organisational contenders |
- | to deliver goods from afar, including store-bought ones. Documenting these journeys and | + | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. |
- | relationships expands attention on food provenance beyond a gourmet-style fetishisation | + | - Mejor Vida Corporation, Mexico City. Hot chocolate |
- | of origin or source, to a broader ecology of supply. | + | - Irational.org, Bristol. Food for Free apple mush |
- | Promote inter-organisational trade with artistic peers, local and foreign. | + | |
| | ||
- | | + | ===== OUTPUTS ===== |
- | | + | |
- | | + | |
- | Regulatory limits: Define and serve emergency food products; outer limits of biscuit. | + | proposed demo for mid-september ( jeremey bailey show) |
- | Cream tea variations. | + | possibly a harvest party / launch in oct |
- | Feral Trade staples start menu. | + | external: present at fo.am open sauces in brussels in november as part of public diet |
- | | + | |
- | | + | |
- | - Cola from Bristol. | + | |
- | - Salt from Gujarat | + | ===== SHORT VERSION ===== |
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office tea and coffee service | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | broader relationships of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
- | Other organisational contenders | ||
- | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
- | - Mejor Vida Corporation, | ||
- | - Irational.org, | ||
- | ===== OUTPUTS ===== | ||
- | | ||
- | | ||
- | | ||
- | | ||
- | | ||