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public_diet [2008-07-14 10:11] – katerichpublic_diet [2008-07-15 12:57] – katerich
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-**feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/winter 2008. A platform to present feral trade goods; and develop the protocols of refreshment service as accessory to the other public communications of the gallery. The research emerges from an interest in the public diet of cultural organisations where foods for thought and consumption might crossover; and includes testing the regulatory limits and social expectations for a cafe, as well as preparing the resources, human and otherwise, required to run it. ** +**feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/winter 2008. A platform to present feral trade goods and develop protocols for HTTP refreshment service, in line with the other public communications of the gallery. This research emerges from an interest in the public diet of cultural organisations where foods for thought and consumption might crossover; and includes testing the regulatory limits and social expectations for a cafe, as well as preparing the resources, human and otherwise, required to run it. ** 
  
  
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 Practical Practical
  
-1. HTTP is located in the back of beyond, a business arena in the residential London borough of Haringey http://www.haringey.gov.uk, from the point of view of its public. A cafe would offer visitors something to chew on alongside the art: sustenance and conviviality, enriched space for contemplation, information and reading, oppportunity to elongate visit.+1. HTTP is located in the back of beyond (an industrial estate in the residential London borough of Haringey http://www.haringey.gov.uk) from the point of view of its public. A cafe would offer visitors something to chew on alongside the art: sustenance and conviviality, enriched space for contemplation, information and reading, and the oppportunity to elongate their visit.
  
 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery.  2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. 
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     http: The cafe will demonstrate an alternate economy and ecology that promotes free        http: The cafe will demonstrate an alternate economy and ecology that promotes free   
-    processes and experiences other than those governed by hegemonic global capitalism: +    processes and experiences other than those governed by hegemonic global capitalism - 
-    so many shops deal with just money.  +    so many shops deal with just money. Feral Trade is an economy based on other peoples'  
-    Feral Trade is an economy based on other peoples' activities and how you get from A to B. +    activities and how you get from A to B. 
     Even at this small scale it has a polemic value.     Even at this small scale it has a polemic value.
 [[feral_trade_economy]]  [[feral_trade_economy]] 
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 Economic Economic
  
-Profit is not a necessary motive, which opens up the operating territory considerably.+Profit is not a necessary motive - which opens up the operating territory considerably.
 Although stock should still pay for itself plus provide surplus for office consumption. Although stock should still pay for itself plus provide surplus for office consumption.
 +Seed funding will be required for start-up equipment and utensils: HTTP or external.
  
-  * income scenario  +   feral trade:Feral Trade runs at a fabulous loss, in business terms.
- +
-Slow start.  +
-All transactions logged and accounted for. +
-The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment and utensils. +
- +
-   Feral Trade runs at a fabulous loss, in business terms.+
    It operates in an absence of the principle of least effort, excluding it from basic     It operates in an absence of the principle of least effort, excluding it from basic 
-   market measure of success.  +   market measures of success. The investment is in the network. 
-   The investment is in the network. +
    
   * hours of operation, visitor patterns, winter plan    * hours of operation, visitor patterns, winter plan 
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 There is no cafe between the tube and HTTP although it is possible to take a  There is no cafe between the tube and HTTP although it is possible to take a 
 detour to Costa Coffee, a commercial chain in the business mall on Green Lanes.  detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. 
-Portuguese cafe in the other direction has cheap and good espresso and a largely Portuguese clientele.+Portuguese cafe in the other direction has cheap and good espresso and a mainly Portuguese clientele.
  
 The cafe would not necessarily be linked to shows. The cafe would not necessarily be linked to shows.
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 Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. Trade cafe could occupy the gallery space. People would visit for the library, or for meetings.
 Library visitor numbers are low but it's the intensity of the experience that counts. Library visitor numbers are low but it's the intensity of the experience that counts.
-    http: It would be a coup to overcome geography and keep the cafe open in winter. +    http: It would be a coup to overcome London geography and keep the cafe open in  
-    Without affecting global warming. +    winter. Without affecting global warming. 
          
 Patio bonfires worth looking into. Patio bonfires worth looking into.
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 When the gallery is open, there is someone always available to respond to visitors. When the gallery is open, there is someone always available to respond to visitors.
 Saturday and Sunday have dedicated invigilation, Fridays can be more hectic. Saturday and Sunday have dedicated invigilation, Fridays can be more hectic.
-Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays there is an outside invigilator. +Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays they hire an invigilator. 
  
 Hazards: At what scale would the cafe interfere with other office activity? Hazards: At what scale would the cafe interfere with other office activity?
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   * physical setup: service and storage spaces, equipment investment, utensil choices   * physical setup: service and storage spaces, equipment investment, utensil choices
  
-Initial investment will be necessary (equipment, utensils, presentation media).+Initial investment for equipment, utensils, presentation media.
 At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood.
          
-The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments,+The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments,
 Landlord relations are distantly friendly. There is a janitor who keeps a close eye  Landlord relations are distantly friendly. There is a janitor who keeps a close eye 
 on the compound. If landlord rejects decking plans, the parking spaces in front are  on the compound. If landlord rejects decking plans, the parking spaces in front are 
-formally HTTP's, included in their rent. Cafe could serve from here with guests seating themselves informally (on the decking).+formally HTTP's, included in their rent. Cafe could serve from here with guests seating themselves informally (on the decking). Decking receives no afternoon sun, another reason  to look at occupying parking.
  
     Liability would need to be thought through or ignored.     Liability would need to be thought through or ignored.
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   * publicity   * publicity
  
-Cafe would have its own publicity strand as a HTTP project. +Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions.
-Also promoted as background for exhibitions.+
  
   * other models (positive and negative)   * other models (positive and negative)
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     networks.      networks. 
  
-    Leila's Shop, Shoreditch. Groceries and cafe, review covers the for & againsts:  +    Leila's Shop, Shoreditch. Expensive bespoke groceries / cafe, review covers the for &  
-    http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html+    againsts: http://londonreviewofbreakfasts.blogspot.com/2008/04/leilas-shop-shoreditch.html
  
 ===== HTTP structure  ===== ===== HTTP structure  =====
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 =====  REGULATORY STRUCTURE ===== =====  REGULATORY STRUCTURE =====
  
-[[uk_premises_regulations]] +[[uk_premises_regulations]]   
-    Use existing regulations as a template/ jelly mould for evasion or compliance. +
     Produce a Regulatory reading menu as research project.      Produce a Regulatory reading menu as research project. 
- +    Use existing regulations as a template/ jelly mould for evasion or compliance. 
 http://images.google.co.uk/images?hl=en&q=jello+mold&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title http://images.google.co.uk/images?hl=en&q=jello+mold&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title
  
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    Promote Feral Trade experimental trader aims.    Promote Feral Trade experimental trader aims.
  
-   Food goods will be informationalised (onboard or on menu)+Food goods will be informationalised (onboard or on menu). Customer receipts can be A4 laser prints with a torrent of product information.
  
-   Selection will involve a biodiversity of criteria, none of which should be  +Selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. Stock considerations include:
-   primary or exclusionary. Stock considerations include:+
  
    - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]]    - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]]
    - shelf life: to avoid sales incentive or waste    - shelf life: to avoid sales incentive or waste
-   - the facility of the food item to host information, including +   - the facility of the food item to host information [[common_products]], including 
-   - information on source: relations with land embodied by the transport of its produce +   - information on source, relations with land, embodied by the transport of its produce 
-   - information on carriage: network relations, trade relations in delivery, embodied by courier/s.+   - information on carriage, network and delivery relations embodied by courier/s.
    - seasonality, including transportation seasons    - seasonality, including transportation seasons
    - localness    - localness
  
-   Expand understanding of localness beyond the territorially bounded, landlocked  +   Expand understanding of localness beyond the territorial boundaries of the village  
-   village model, to a shared set of connections and navigable transit routes,  +   or nation state, to a model more in line with HTTP work environment, a shared set of  
-   like the scale-free hubs of the internet. +   connections and navigable transit routes like the scale-free hubs of the internet. 
  
-[[common_products]]+   * Fairness
  
-   Ingredients and products with questionable ethics can be included, along with their  +Ingredients and products with questionable ethics can be included, along with their  
-   source information. The main thing is to expand the product monologue to articulate a  +source information. The main thing is to expand the product monologue to articulate a  
-   larger picture of the world it moves through. +larger picture of the world it moves through. 
-[[tea_from_bangladesh]] +[[tea_from_bangladesh]] for example.
-    Compare with Fair Trade which limits its communiques to the the iconic picture of  +
-    farmer/producer/collective, a homogenous landscape +
-http://feraltrade.org/fair+
  
-    reversing earlier breaks with tradition in visualising agriculture labour as a  +Fair Trade in comparison limits its communiques to the the iconic picture of the farmer/producer - a restricted landscape - http://feraltrade.org/fair 
-    statement on rural poverty as opposed to example of pastoral virtue. Gleaning:  +and one that reverses earlier breaks with tradition in visualising agriculture  
-    François Millet 1857+labour as a statement on rural poverty as opposed to example of pastoral virtue.  
 +Gleaning: François Millet 1857 http://www.st-andrews.ac.uk/~waste/timeline/story-pic1.htm
  
-http://www.st-andrews.ac.uk/~waste/timeline/story-pic1.htm+Feral Trade takes food-labeling as an opportunity for diverse communications as  opposed to righteous boasting and the promotion of purity fetishes, such as the truth claims elevated origins and destinies (gourmet, organic, fairdom, health) propagated by the likes of fresh and wild. 
 +http://feraltrade.org/research/righteous_products
  
-   Feral Trade opens up food-labelling as a space for communication, as   +[[breakdown_of_expenses]]: The cafe menu to also include itemisations in the transit of cash as witnessed in the goods' procurement: particularly obstacles, as the materiality of money in small quantities generally defies the idea of the smooth movement of finance across global networks.
-   opposed to righteous boasting and promotion of purity fetishes. +
  
-http://feraltrade.org/research/righteous_products+Read-write menu. Open to intervention from random vendors eg. customers can contribute  
 +menu items via peddling stock (sale, trade or gift).
  
-   Undercut profit-motivated product constructions, elevated origins and destinies,  +Economy of miniaturisation / smallscale. Enables hosting small batches/single items, ultra short seasons and microclimates.Menu should be easily updated and transmitted (database-driven) and include out of stock items - wishlisted, in negotiation or pending delivery.
-   the type of truth claim propagated by fresh and wild.+
  
-[[breakdown_of_expenses]]: The cafe menu to also include itemisations in the transit of cash, as witnessed in the goods' procurement, particularly obstacles, as the materiality of money in small quantities generally defies the idea of the smooth movement of finance across global networks.+Courier process. Use moving social networks including known and funded travel to HTTP  
 +to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation  
 +of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign.               
  
-   Read-write menu. Open to intervention from random vendors eg. customers can contribute  +Source producers or recipes from HTTP social networks, commission or collect artists' food projects, social connections to city farms or allotments, home cultivation  
-   menu items via sell/trade/gifting stock.+(cake, jams, herbs, sprouts etc).  
 +    
 +Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. 
  
-   Economy of miniaturisation / small-scale. Enables hosting small batches/single items +    Feral Trade staples start menu.  
-   ultra short seasons. +    - Coffee from El Salvador 
-   Menu should be easily adaptable and transmissable, probably database-driven,  +    - Tea from Bangladesh (TBC) 
-   and include a section for items not in stock: wished for, in negotiation or pending.+    - Cola from Bristol. 
 +    - Salt from Gujarat
  
-   Courier process. Use moving social networks including known and funded travel to HTTP  +     Other organisational contenders 
-   to deliver goods from afar, including store-bought ones. Documenting these journeys and +    - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. 
-   relationships expands attention on food provenance beyond a gourmet-style fetishisation  +    - Mejor Vida Corporation, Mexico City. Hot chocolate 
-   of origin or source, to a broader ecology of supply.  +    - Irational.org, Bristol. Food for Free apple mush 
-   Promote inter-organisational trade with artistic peers, local and foreign.               +
  
    Challenge fresh+wild to a duel.    Challenge fresh+wild to a duel.
  
-   Source producers or recipes from HTTP social networks,    +===== OUTPUTS =====
-   including city farm and allotment, home cultivation (cake, jams, herbs, sprouts).  +
-   Commission or collect artists' food projects. +
  
-   Regulatory limits: Define and serve emergency food products; outer limits of biscuit. +   proposed demo for mid-september ( jeremey bailey show) 
-   Cream tea variations. +   possibly a harvest party / launch in oct
  
-   Feral Trade staples start menu.  +   external: present at fo.am open sauces in brussels in november as part of public diet  
-  -    Coffee from El Salvador +   disucssion 
-  -    Tea from Bangladesh (TBC) + 
-  -    Cola from Bristol. + 
-  -    Salt from Gujarat+===== SHORT VERSION ===== 
 +Feral Trade cafe at HTTP gallery 
 + 
 +Feral Trade http://feraltrade.org 
 +HTTP http://www.http.uk.net 
 + 
 +HTTP gallery (media- and net-art) is a cultural minority in a mainly working  
 +class / cafe free residential area of NE London. The cafe will start off very small  
 +scale and is modelled as a means of extending natural office tea and coffee service 
 +to gallery visitors and locals. It is not motivated by cash profit, although goods  
 +should cover their own costs. 
 + 
 +All goods will be served with information about source and/or delivery, 
 +including the materiality of cash transactions performed to procure them.  
 +Visitors should be able to buy coffee etc either by the cup or in bags to  
 +take home. 
 + 
 +The feral trade courier process uses moving social networks, including 
 +known and funded cultural travel, to conduct international grocery 
 +trade by primarily social means. In documenting this process it expands the  
 +idea of food provenance beyond a gourmet-style fetishisation of origins, to  
 +broader relationships of supply.  
 + 
 +The cafe hopes to promote inter-organisational trade with artistic peers, 
 +local and foreign, and to expand a definition of localness beyond the 
 +territorial boundaries of the village or state.
  
-  Other organisational contenders 
-  -    Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. 
-  -    Mejor Vida Corporation, Mexico City. Hot chocolate 
-  -    Irational.org, Bristol. Food for Free apple mush  
  
-===== OUTPUTS ===== 
  
-   proposed demo for mid-september ( jeremey bailey show) 
-   possibly a harvest party / launch in oct? 
  
-   local: table menu of contents / protocols / products; launch/event 
  
-   external: present at fo.am open sauces in brussels in november as part of public diet  
-   disucssion 
  
  • public_diet.txt
  • Last modified: 2022-03-16 11:14
  • by nik