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public_diet [2008-07-14 10:18] – katerich | public_diet [2008-07-15 14:36] – katerich | ||
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- | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ | + | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ |
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Practical | Practical | ||
- | 1. HTTP is located in the back of beyond, a business arena in the residential London | + | 1. HTTP is located in the back of beyond |
2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | ||
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http: The cafe will demonstrate an alternate economy and ecology that promotes free | http: The cafe will demonstrate an alternate economy and ecology that promotes free | ||
- | processes and experiences other than those governed by hegemonic global capitalism: | + | processes and experiences other than those governed by hegemonic global capitalism |
- | so many shops deal with just money. | + | so many shops deal with just money. Feral Trade is an economy based on other peoples' |
- | | + | |
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
[[feral_trade_economy]] | [[feral_trade_economy]] | ||
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Economic | Economic | ||
- | Profit is not a necessary motive, which opens up the operating territory considerably. | + | Profit is not a necessary motive |
- | Although stock should still pay for itself plus provide surplus for office consumption. | + | Although stock should still pay for itself plus provide |
- | * income scenario | + | feral trade:Feral Trade runs at a fabulous loss, in business terms. |
- | + | It operates in an absence of the principle of least effort | |
- | Slow start. | + | basic market |
- | All transactions logged and accounted for. | + | |
- | The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment and utensils. | + | |
- | + | ||
- | Feral Trade runs at a fabulous loss, in business terms. | + | |
- | It operates in an absence of the principle of least effort, excluding | + | |
- | | + | |
- | The investment is in the network. | + | |
* hours of operation, visitor patterns, winter plan | * hours of operation, visitor patterns, winter plan | ||
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There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
- | Portuguese cafe in the other direction has cheap and good espresso and a largely | + | Portuguese cafe in the other direction has good cheap espresso and a mainly |
The cafe would not necessarily be linked to shows. | The cafe would not necessarily be linked to shows. | ||
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Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
Library visitor numbers are low but it's the intensity of the experience that counts. | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
- | http: It would be a coup to overcome geography and keep the cafe open in winter. | + | http: It would be a coup to overcome |
- | Without affecting global warming. | + | |
| | ||
Patio bonfires worth looking into. | Patio bonfires worth looking into. | ||
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When the gallery is open, there is someone always available to respond to visitors. | When the gallery is open, there is someone always available to respond to visitors. | ||
Saturday and Sunday have dedicated invigilation, | Saturday and Sunday have dedicated invigilation, | ||
- | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays | + | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays |
Hazards: At what scale would the cafe interfere with other office activity? | Hazards: At what scale would the cafe interfere with other office activity? | ||
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* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | Initial investment | + | Initial investment |
At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
Landlord relations are distantly friendly. There is a janitor who keeps a close eye | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
on the compound. If landlord rejects decking plans, the parking spaces in front are | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
- | formally HTTP' | + | formally HTTP' |
Liability would need to be thought through or ignored. | Liability would need to be thought through or ignored. | ||
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* publicity | * publicity | ||
- | Cafe would have its own publicity strand as a HTTP project. | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
* other models (positive and negative) | * other models (positive and negative) | ||
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networks. | networks. | ||
- | Leila' | + | Leila' |
- | http:// | + | |
===== HTTP structure | ===== HTTP structure | ||
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| | ||
- | Food goods will be informationalised (onboard | + | Stock selection |
- | Selection will involve a biodiversity of criteria, none of which should be | + | - compliance with or skirting the [[uk_premises_regulations|regulatory perimeters]] |
- | | + | |
- | + | ||
- | - compliance with or skirting the regulatory perimeters | + | |
- shelf life: to avoid sales incentive or waste | - shelf life: to avoid sales incentive or waste | ||
- | - the facility of the food item to host information, including | + | - the facility of the food item to [[common_products|reveal |
- | - information on source: relations with land embodied by the transport of its produce | + | - information on source, relations with land, embodied by the transport of its produce |
- | - information on carriage: network relations, trade relations in delivery, | + | - information on carriage, network |
- seasonality, | - seasonality, | ||
- | | + | |
- | | + | |
- | | + | |
- | like the scale-free hubs of the internet. | + | |
- | [[common_products]] | + | All cafe goods will be informationalised (onboard or on menu). |
- | | + | Customer receipts |
- | | + | |
- | | + | |
- | [[tea_from_bangladesh]] | + | |
- | Compare with Fair Trade which limits its communiques to the the iconic picture | + | |
- | farmer/ | + | |
- | http:// | + | |
- | reversing | + | Ingredients and products with questionable ethics can be included on the menu, along with their product information. The main thing is to expand the product monologue beyond simple boasting and the promotion of purity fetishes (such as the truth claims, elevated origins and destinies - gourmet, organic, health - promoted by fresh and wild style packaging http:// |
- | | + | and one that reverses |
- | François Millet 1857 | + | labour as a statement on rural poverty as opposed to example of pastoral virtue. |
+ | See Gleaning, | ||
+ | to instead articulate a richer picture of the world the product moves through. | ||
+ | [[tea_from_bangladesh]] for example. | ||
+ | |||
+ | * Other Information | ||
- | http:// | + | [[breakdown_of_expenses]]: The cafe menu to also include items and incidents in the transit of cash preformed for the goods' procurement: |
- | Feral Trade opens up food-labelling as a space for communication, | + | * Reciprocity |
- | | + | |
- | http:// | + | Read-write menu. Open to intervention from random vendors eg. customers can contribute |
+ | menu items via peddling stock (sale, trade or gift). | ||
- | Undercut profit-motivated product constructions, | + | * Seasonality |
- | the type of truth claim propagated by fresh and wild. | + | |
- | [[breakdown_of_expenses]]: | + | Economy of miniaturisation / smallscale. Enables hosting small batches/ |
- | | + | |
- | | + | |
- | Economy | + | Expand the notion |
- | ultra short seasons. | + | or nation state, to more closely replicate the world HTTP works in: a shared set |
- | Menu should be easily adaptable | + | of connections |
- | and include a section for items not in stock: wished for, in negotiation or pending. | + | |
- | | + | * Suppliers |
- | to deliver goods from afar, including store-bought ones. Documenting these journeys and | + | |
- | | + | |
- | of origin or source, to a broader ecology of supply. | + | |
- | | + | |
- | | + | Source producers or recipes from HTTP social networks, commission or collect artists' |
+ | (cake, jams, herbs, sprouts etc). | ||
- | Source producers or recipes from HTTP social networks, | + | * Delivery |
- | | + | |
- | | + | |
- | | + | Courier process. Use moving social networks including known and funded travel to HTTP |
- | Cream tea variations. | + | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation |
+ | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. | ||
- | Feral Trade staples start menu. | + | * Regulations |
- | | + | |
- | | + | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. |
- | - Cola from Bristol. | + | |
- | - Salt from Gujarat | + | |
- | | + | * Basics |
- | | + | |
- | | + | Feral Trade staples start menu. |
- | | + | - Coffee from El Salvador |
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | - Zaytoun olive oil and other products | ||
+ | http:// | ||
+ | http:// | ||
+ | |||
+ | Other organisational contenders | ||
+ | | ||
+ | | ||
+ | | ||
+ | |||
+ | | ||
===== OUTPUTS ===== | ===== OUTPUTS ===== | ||
| | ||
- | | + | |
- | + | ||
- | | + | |
| | ||
| | ||
+ | |||
+ | |||
+ | ===== SHORT VERSION ===== | ||
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery (media- and net-art) is a cultural minority in a mainly working | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office tea and coffee service | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | broader relationships of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||