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public_diet [2008-07-14 12:59] – katerich | public_diet [2008-07-15 13:42] – katerich | ||
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- | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ | + | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ |
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Practical | Practical | ||
- | 1. HTTP is located in the back of beyond, a business arena in the residential London | + | 1. HTTP is located in the back of beyond |
2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | ||
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http: The cafe will demonstrate an alternate economy and ecology that promotes free | http: The cafe will demonstrate an alternate economy and ecology that promotes free | ||
- | processes and experiences other than those governed by hegemonic global capitalism: | + | processes and experiences other than those governed by hegemonic global capitalism |
- | so many shops deal with just money. | + | so many shops deal with just money. Feral Trade is an economy based on other peoples' |
- | | + | |
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
[[feral_trade_economy]] | [[feral_trade_economy]] | ||
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Economic | Economic | ||
- | Profit is not a necessary motive, which opens up the operating territory considerably. | + | Profit is not a necessary motive |
- | Although stock should still pay for itself plus provide surplus for office consumption. | + | Although stock should still pay for itself plus provide |
- | * income scenario | + | feral trade:Feral Trade runs at a fabulous loss, in business terms. |
- | + | It operates in an absence of the principle of least effort | |
- | Slow start. | + | basic market |
- | All transactions logged and accounted for. | + | |
- | The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment and utensils. | + | |
- | + | ||
- | Feral Trade runs at a fabulous loss, in business terms. | + | |
- | It operates in an absence of the principle of least effort, excluding | + | |
- | | + | |
- | The investment is in the network. | + | |
* hours of operation, visitor patterns, winter plan | * hours of operation, visitor patterns, winter plan | ||
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There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
- | Portuguese cafe in the other direction has cheap and good espresso and a largely | + | Portuguese cafe in the other direction has good cheap espresso and a mainly |
The cafe would not necessarily be linked to shows. | The cafe would not necessarily be linked to shows. | ||
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Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
Library visitor numbers are low but it's the intensity of the experience that counts. | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
- | http: It would be a coup to overcome geography and keep the cafe open in winter. | + | http: It would be a coup to overcome |
- | Without affecting global warming. | + | |
| | ||
Patio bonfires worth looking into. | Patio bonfires worth looking into. | ||
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When the gallery is open, there is someone always available to respond to visitors. | When the gallery is open, there is someone always available to respond to visitors. | ||
Saturday and Sunday have dedicated invigilation, | Saturday and Sunday have dedicated invigilation, | ||
- | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays | + | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays |
Hazards: At what scale would the cafe interfere with other office activity? | Hazards: At what scale would the cafe interfere with other office activity? | ||
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* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | Initial investment | + | Initial investment |
At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
Landlord relations are distantly friendly. There is a janitor who keeps a close eye | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
on the compound. If landlord rejects decking plans, the parking spaces in front are | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
- | formally HTTP' | + | formally HTTP' |
Liability would need to be thought through or ignored. | Liability would need to be thought through or ignored. | ||
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* publicity | * publicity | ||
- | Cafe would have its own publicity strand as a HTTP project. | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
* other models (positive and negative) | * other models (positive and negative) | ||
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networks. | networks. | ||
- | Leila' | + | Leila' |
- | http:// | + | |
===== HTTP structure | ===== HTTP structure | ||
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| | ||
- | Food goods will be informationalised (onboard or on menu). | + | Food goods will be informationalised (onboard or on menu). |
- | | + | |
- | | + | Customer receipts can be A4 laser prints with a torrent of product information, |
- | primary or exclusionary. | + | |
+ | Stock selection | ||
- compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | - compliance with or skirting the regulatory perimeters [[uk_premises_regulations]] | ||
- shelf life: to avoid sales incentive or waste | - shelf life: to avoid sales incentive or waste | ||
- | - the facility of the food item to host information, | + | - the facility of the food item to [[common_products|host information]], including |
- information on source, relations with land, embodied by the transport of its produce | - information on source, relations with land, embodied by the transport of its produce | ||
- information on carriage, network and delivery relations embodied by courier/s. | - information on carriage, network and delivery relations embodied by courier/s. | ||
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- localness | - localness | ||
- | | + | |
- | village model, to a shared set of connections and navigable | + | or nation state, to more closely replicate the world HTTP works in: a shared set |
- | like the scale-free hubs of the internet. | + | of connections and navigable routes like the scale-free hubs of the internet. |
- | + | ||
- | [[common_products]] | + | |
- | Ingredients and products with questionable ethics can be included, along with their | + | * Fairness |
- | | + | |
- | | + | |
- | [[tea_from_bangladesh]] | + | |
- | Compared with Fair Trade which limits its communiques to the the iconic picture of | + | |
- | farmer/ | + | |
- | http:// | + | |
- | | + | Ingredients |
- | | + | source information. The main thing is to expand the product monologue beyond simple boasting and the promotion of purity fetishes (such as the truth claims, elevated origins and destinies - gourmet, organic, fairdom, health - promoted by fresh and wild style packaging http:// |
- | | + | larger picture |
+ | [[tea_from_bangladesh]] for example. | ||
- | http:// | + | Fair Trade, in comparison, focuses its product communiques on the icon of the farmer/ |
+ | and one that reverses earlier breaks with tradition in visualising agriculture | ||
+ | labour as a statement on rural poverty as opposed to example of pastoral virtue. | ||
+ | See Gleaning, François Millet 1857 http:// | ||
- | Feral Trade takes food-labeling as a space for diverse communications as | ||
- | | ||
- | | ||
- | | ||
- | fresh and wild. | ||
- | http:// | ||
[[breakdown_of_expenses]]: | [[breakdown_of_expenses]]: | ||
- | Read-write menu. Open to intervention from random vendors eg. customers can contribute | + | Read-write menu. Open to intervention from random vendors eg. customers can contribute |
- | | + | menu items via peddling |
- | Economy of miniaturisation / smallscale. Enables hosting small batches/ | + | Economy of miniaturisation / smallscale. Enables hosting small batches/ |
- | ultra short seasons and microclimates. | + | |
- | Menu should be easily updated and transmitted (database-driven) and include | + | |
- | out of stock items - wishlisted, in negotiation or pending delivery. | + | |
- | Courier process. Use moving social networks including known and funded travel to HTTP | + | Courier process. Use moving social networks including known and funded travel to HTTP |
- | | + | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation |
- | relationships expands attention to food provenance beyond a gourmet-style fetishisation | + | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. |
- | | + | |
- | Promote inter-organisational trade with artistic peers, local and foreign. | + | |
- | Source producers or recipes from HTTP social networks, commission or collect artists' | + | Source producers or recipes from HTTP social networks, commission or collect artists' |
- | food projects, | + | (cake, jams, herbs, sprouts etc). |
- | | + | |
- | Regulatory limits: Define and stock emergency food products; define emergency; outer | + | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. |
- | limits of biscuit; cream teas. | + | |
- | Feral Trade staples start menu. | + | |
- | - Coffee from El Salvador | + | - Coffee from El Salvador |
- | - Tea from Bangladesh (TBC) | + | - Tea from Bangladesh (TBC) |
- | - Cola from Bristol. | + | - Cola from Bristol. |
- | | + | |
- | | + | Other organisational contenders |
- | | + | |
- | | + | |
- | | + | |
| | ||
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known and funded cultural travel, to conduct international grocery | known and funded cultural travel, to conduct international grocery | ||
trade by primarily social means. In documenting this process it expands the | trade by primarily social means. In documenting this process it expands the | ||
- | idea of food provenance beyond a gourmet-style fetishisation of origins | + | idea of food provenance beyond a gourmet-style fetishisation of origins, to |
broader relationships of supply. | broader relationships of supply. | ||