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public_diet [2008-07-14 17:15] – katerich | public_diet [2008-07-15 14:36] – katerich | ||
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- | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ | + | **feasability study for sustained sustenance: installing a Feral Trade Cafe at HTTP gallery, London UK, from autumn/ |
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Practical | Practical | ||
- | 1. HTTP is located in the back of beyond, an industrial estate in the residential London | + | 1. HTTP is located in the back of beyond |
2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | 2. A service for local residents and studio occupants. The neighbourhood is changing - incoming small business and studios - the cafe would be an interface to that. A means of connecting with the local community that's more fluid and open, a softer and more everyday interface than the gallery. | ||
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http: The cafe will demonstrate an alternate economy and ecology that promotes free | http: The cafe will demonstrate an alternate economy and ecology that promotes free | ||
- | processes and experiences other than those governed by hegemonic global capitalism: | + | processes and experiences other than those governed by hegemonic global capitalism |
- | so many shops deal with just money. | + | so many shops deal with just money. Feral Trade is an economy based on other peoples' |
- | | + | |
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
[[feral_trade_economy]] | [[feral_trade_economy]] | ||
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Economic | Economic | ||
- | Profit is not a necessary motive, which opens up the operating territory considerably. | + | Profit is not a necessary motive |
- | Although stock should still pay for itself plus provide surplus for office consumption. | + | Although stock should still pay for itself plus provide |
- | * income scenario | + | feral trade:Feral Trade runs at a fabulous loss, in business terms. |
- | + | It operates in an absence of the principle of least effort | |
- | Slow start. | + | basic market |
- | All transactions logged and accounted for. | + | |
- | The cafe will be designed as financially self sufficient, although seed funding required for start-up equipment and utensils. | + | |
- | + | ||
- | Feral Trade runs at a fabulous loss, in business terms. | + | |
- | It operates in an absence of the principle of least effort, excluding | + | |
- | | + | |
- | The investment is in the network. | + | |
* hours of operation, visitor patterns, winter plan | * hours of operation, visitor patterns, winter plan | ||
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There is no cafe between the tube and HTTP although it is possible to take a | There is no cafe between the tube and HTTP although it is possible to take a | ||
detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. | ||
- | Portuguese cafe in the other direction has cheap and good espresso and a largely | + | Portuguese cafe in the other direction has good cheap espresso and a mainly |
The cafe would not necessarily be linked to shows. | The cafe would not necessarily be linked to shows. | ||
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Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | ||
Library visitor numbers are low but it's the intensity of the experience that counts. | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
- | http: It would be a coup to overcome geography and keep the cafe open in winter. | + | http: It would be a coup to overcome |
- | Without affecting global warming. | + | |
| | ||
Patio bonfires worth looking into. | Patio bonfires worth looking into. | ||
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When the gallery is open, there is someone always available to respond to visitors. | When the gallery is open, there is someone always available to respond to visitors. | ||
Saturday and Sunday have dedicated invigilation, | Saturday and Sunday have dedicated invigilation, | ||
- | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays | + | Currently Ale (Furtherfield administration and coordination) does Fri-Sat; Sundays |
Hazards: At what scale would the cafe interfere with other office activity? | Hazards: At what scale would the cafe interfere with other office activity? | ||
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* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
- | Initial investment | + | Initial investment |
At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | The decking along the side of HTTP building is potentially prime seating area. HTTP to sound the landlord out on this between rent payments, | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
Landlord relations are distantly friendly. There is a janitor who keeps a close eye | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | ||
on the compound. If landlord rejects decking plans, the parking spaces in front are | on the compound. If landlord rejects decking plans, the parking spaces in front are | ||
- | formally HTTP' | + | formally HTTP' |
Liability would need to be thought through or ignored. | Liability would need to be thought through or ignored. | ||
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* publicity | * publicity | ||
- | Cafe would have its own publicity strand as a HTTP project. | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
* other models (positive and negative) | * other models (positive and negative) | ||
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networks. | networks. | ||
- | Leila' | + | Leila' |
- | http:// | + | |
===== HTTP structure | ===== HTTP structure | ||
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| | ||
- | Food goods will be informationalised (onboard | + | Stock selection |
- | | + | |
- | Selection will involve a biodiversity of criteria, none of which should be | + | - compliance with or skirting the [[uk_premises_regulations|regulatory perimeters]] |
- | | + | |
- | + | ||
- | - compliance with or skirting the regulatory perimeters | + | |
- shelf life: to avoid sales incentive or waste | - shelf life: to avoid sales incentive or waste | ||
- | - the facility of the food item to host information, including | + | - the facility of the food item to [[common_products|reveal |
- information on source, relations with land, embodied by the transport of its produce | - information on source, relations with land, embodied by the transport of its produce | ||
- information on carriage, network and delivery relations embodied by courier/s. | - information on carriage, network and delivery relations embodied by courier/s. | ||
- seasonality, | - seasonality, | ||
- | | + | |
- | | + | |
- | | + | |
- | like the scale-free hubs of the internet. | + | |
- | [[common_products]] | + | All cafe goods will be informationalised (onboard or on menu). |
- | | + | Customer receipts |
- | | + | |
- | | + | |
- | [[tea_from_bangladesh]] | + | |
- | Compared with Fair Trade which limits its communiques to the the iconic picture | + | |
- | farmer/ | + | |
- | http:// | + | |
- | | + | Ingredients and products with questionable ethics can be included on the menu, along with their product information. The main thing is to expand the product monologue beyond simple boasting and the promotion of purity fetishes (such as the truth claims, elevated origins and destinies - gourmet, organic, health - promoted by fresh and wild style packaging http:// |
- | labour as a statement on rural poverty as opposed to example of pastoral virtue. | + | and one that reverses earlier breaks with tradition in visualising agriculture |
- | Gleaning: François Millet 1857 | + | labour as a statement on rural poverty as opposed to example of pastoral virtue. |
+ | See Gleaning, François Millet 1857 http:// | ||
+ | to instead articulate a richer picture of the world the product moves through. | ||
+ | [[tea_from_bangladesh]] for example. | ||
+ | |||
+ | * Other Information | ||
- | http:// | + | [[breakdown_of_expenses]]: The cafe menu to also include items and incidents in the transit of cash preformed for the goods' procurement: |
- | Feral Trade takes food-labeling as a space for diverse communications as | + | * Reciprocity |
- | | + | |
- | | + | |
- | | + | |
- | fresh and wild. | + | |
- | http:// | + | |
- | [[breakdown_of_expenses]]: | + | Read-write |
+ | menu items via peddling stock (sale, trade or gift). | ||
- | Read-write menu. Open to intervention from random vendors eg. customers can contribute | + | * Seasonality |
- | menu items via sell/ | + | |
- | Economy of miniaturisation / smallscale. Enables hosting small batches/ | + | Economy of miniaturisation / smallscale. Enables hosting small batches/ |
- | ultra short seasons and microclimates. | + | |
- | Menu should be easily updated and transmitted (database-driven) and include | + | |
- | out of stock items - wishlisted, in negotiation or pending delivery. | + | |
- | | + | |
- | | + | |
- | | + | |
- | of origin or source, to the broader ecology of supply. | + | |
- | | + | |
- | | + | Expand the notion of localness beyond the territorial boundaries of the village |
- | food projects, | + | or nation state, to more closely replicate the world HTTP works in: a shared set |
- | | + | of connections and navigable routes like the scale-free hubs of the internet. |
+ | |||
+ | * Suppliers | ||
+ | |||
+ | Source producers or recipes from HTTP social networks, commission or collect artists' | ||
+ | (cake, jams, herbs, sprouts etc). | ||
+ | |||
+ | * Delivery | ||
+ | |||
+ | Courier process. Use moving social networks including known and funded travel to HTTP | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation | ||
+ | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. | ||
+ | |||
+ | * Regulations | ||
- | Regulatory limits: Define and stock emergency food products; define emergency; outer | + | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. |
- | limits of biscuit; cream teas. | + | |
+ | * Basics | ||
- | Feral Trade staples start menu. | + | |
- | | + | |
- | | + | |
- | | + | |
- | | + | |
+ | - Zaytoun olive oil and other products | ||
+ | http:// | ||
+ | http:// | ||
- | | + | Other organisational contenders |
- | | + | |
- | | + | |
- | | + | |
| |