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social_games [2010-04-20 11:32] davegriffithssocial_games [2010-06-17 08:41] davegriffiths
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 ======Social Games====== ======Social Games======
 +
 +Social games are multiplayer games on social network platforms. They are generally free to play and use a business model based on purchasing of items within the game for small amounts. Their distilled repetitive gameplay and integrated viral advertising make these games extremely popular and profitable.
 +
 +======Strategies========
 +
 +==Social/Game Mechanics to Improve Player Engagement==
 +  
 + * Social Cause Mechanic 
 + * Gifting Mechanic 
 + * Notification of New Features Mechanic 
 + * Notification of Reward Mechanic
 + * Newsfeed Update Mechanic 
 + * Help My Friend’s Space Mechanic
 + * Lotto Mechanic 
 + * Buy/Sell Mechanic
 + * Battle Mechanic 
 + * Comments Mechanic 
 + * Show off on Profile Mechanic 
 + * Trading Mechanic 
 + * Tournament Mechanic 
 + * Passive Play Mechanic
 + * Exploration Mechanic
 + * Build My Team Mechanic 
 + * Quiz Mechanic 
 + * Meme Quiz Mechanic
 + * Leaderboard Mechanic
 + * Gambling Mechanic
 + * Auction Mechanic
 + * Collection Mechanic 
 + * Rating Mechanic 
 + * Donate Virtual Coins Mechanic
 + * Social Tycoon Mechanic
 + * Hire-A-Friend Mechanic
 + * Mastery Mechanic
 + * Griefing/Prank Mechanic
 + * Story Mechanic 
 + * Game Photo Album Mechanic
 + * Harvest Mechanic 
 + * Mini-Game Mechanic 
 + * Friend Data Mechanic
 + * Internationalization 
 +
 +==Social/Game Mechanics to Improve Virality==
 +
 + * Claim an Item Mechanic
 + * Interact With An Item Mechanic 
 + * Viral Collection Mechanic
 + * Funny Content Mechanic
 + * Tagging Mechanic 
 + * Gifting Mechanic 
 + * Rating Mechanic 
 + * Scratch Off Mechanic 
 + * Help a Friend Mechanic
 + * Friend is Playing Right Now Mechanic
 + * Help a Cause Mechanic 
 + * Trivia Question Mechanic
 + * Quiz Mechanic 
 + * Take a Job Mechanic 
 + * Social Curiosity Mechanic
 +
 +==Social/Game Mechanics to Improve Monetization==
 +    
 + * Dual Currency Mechanic 
 + * Limited-Time/Quantity Item Mechanic
 + * Blue Light Special Mechanic
 + * Donation to a Good Cause Mechanic 
 + * Need a Refill Mechanic 
 + * Gift to a Friend Mechanic 
 + * Achievement Accelerator Mechanic
 + * First-Time Buyer Bonus Mechanic
 + * Repeat Buyer Bonus Mechanic
 +
 +======Links======
  
 ====Background==== ====Background====
  
-  * Jesse Schell [[http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the-future-of-games-dice-2010/]]+  * Jesse Schell, essential viewing [[http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the-future-of-games-dice-2010/]]
   * [[http://mediacommons.futureofthebook.org/content/cultivated-play-farmville]]   * [[http://mediacommons.futureofthebook.org/content/cultivated-play-farmville]]
   * [[http://www.youtube.com/watch?v=ihUt-163gZI]]   * [[http://www.youtube.com/watch?v=ihUt-163gZI]]
  • social_games.txt
  • Last modified: 2010-06-17 08:43
  • by davegriffiths
  • Currently locked by: 47.128.28.57