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social_games [2010-04-20 11:34] davegriffithssocial_games [2010-06-17 08:43] (current) davegriffiths
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 ======Social Games====== ======Social Games======
 +
 +Social games are multiplayer games on social network platforms. They are generally free to play and use a business model based on purchasing of items within the game for small amounts. Their distilled repetitive gameplay and integrated viral advertising make these games extremely popular and profitable.
 +
 +======Strategies========
 +
 +==Social/Game Mechanics to Improve Player Engagement==
 + 
 +  * Social Cause Mechanic 
 +  * Gifting Mechanic 
 +  * Notification of New Features Mechanic 
 +  * Notification of Reward Mechanic
 +  * Newsfeed Update Mechanic 
 +  * Help My Friend’s Space Mechanic
 +  * Lotto Mechanic 
 +  * Buy/Sell Mechanic
 +  * Battle Mechanic 
 +  * Comments Mechanic 
 +  * Show off on Profile Mechanic 
 +  * Trading Mechanic 
 +  * Tournament Mechanic 
 +  * Passive Play Mechanic
 +  * Exploration Mechanic
 +  * Build My Team Mechanic 
 +  * Quiz Mechanic 
 +  * Meme Quiz Mechanic
 +  * Leaderboard Mechanic
 +  * Gambling Mechanic
 +  * Auction Mechanic
 +  * Collection Mechanic 
 +  * Rating Mechanic 
 +  * Donate Virtual Coins Mechanic
 +  * Social Tycoon Mechanic
 +  * Hire-A-Friend Mechanic
 +  * Mastery Mechanic
 +  * Griefing/Prank Mechanic
 +  * Story Mechanic 
 +  * Game Photo Album Mechanic
 +  * Harvest Mechanic 
 +  * Mini-Game Mechanic 
 +  * Friend Data Mechanic
 +  * Internationalization 
 +
 +==Social/Game Mechanics to Improve Virality==
 +
 +  * Claim an Item Mechanic
 +  * Interact With An Item Mechanic 
 +  * Viral Collection Mechanic
 +  * Funny Content Mechanic
 +  * Tagging Mechanic 
 +  * Gifting Mechanic 
 +  * Rating Mechanic 
 +  * Scratch Off Mechanic 
 +  * Help a Friend Mechanic
 +  * Friend is Playing Right Now Mechanic
 +  * Help a Cause Mechanic 
 +  * Trivia Question Mechanic
 +  * Quiz Mechanic 
 +  * Take a Job Mechanic 
 +  * Social Curiosity Mechanic
 +
 +==Social/Game Mechanics to Improve Monetization==
 +
 +  * Dual Currency Mechanic 
 +  * Limited-Time/Quantity Item Mechanic
 +  * Blue Light Special Mechanic
 +  * Donation to a Good Cause Mechanic 
 +  * Need a Refill Mechanic 
 +  * Gift to a Friend Mechanic 
 +  * Achievement Accelerator Mechanic
 +  * First-Time Buyer Bonus Mechanic
 +  * Repeat Buyer Bonus Mechanic
 +
 +======Links======
  
 ====Background==== ====Background====
  • social_games.1271763269.txt.gz
  • Last modified: 2010-04-20 11:34
  • by davegriffiths