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| talking_to_the_media [2009-03-17 14:42] – created davegriffiths | talking_to_the_media [2009-03-17 14:46] – davegriffiths | ||
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| ====Journalists==== | ====Journalists==== | ||
| - | + | ||
| * Have very broad but shallow understanding of the world | * Have very broad but shallow understanding of the world | ||
| * You can't expect them to understand many of the issues you deal with, even journalists for specialist publications are often hired from a pool of generalist journalists | * You can't expect them to understand many of the issues you deal with, even journalists for specialist publications are often hired from a pool of generalist journalists | ||
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| Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions. | Talk in stories - "the other day I was playing around with this and .. such and such" this is much easier for people to relate to than abstract descriptions. | ||
| - | * Always ask who the audience is, and talk thinking about them, not the journalist | + | |
| - | * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time) | + | |
| - | * No jargon | + | * Always ask who else will be present in an interview (sometimes they get people with differing opinions to share the time, you'll need to be prepared) |
| + | * Absolutely no jargon | ||
| ====Preparing==== | ====Preparing==== | ||
davegriffiths