This shows you the differences between two versions of the page.
Both sides previous revision Previous revision | Next revisionBoth sides next revision |
the_art_of_futuring [2019-02-23 09:47] – nik | the_art_of_futuring [2019-02-23 09:48] – nik |
---|
| |
<blockquote> | <blockquote> |
Some have assumed that key to successfully dealing with uncertainty is to take a deep dive into the long-term future. Even when the difficulty of prediction is acknowledged, effort is still devoted to imagining alternative possible futures. This is the case of scenario planning, one of the most popular of such approaches. […] There is, in fact, a fundamental flaw in such approaches: it assumes that we can somehow successfully imagine the central aspects of the future. There is ample evidence, however, that this is not true. We do a terrible job imagining the future, sometimes with dreadful consequences, and scenario planning (developed commercially beginning forty years ago at Shell) hasn’t helped us much. | Scenario planning is not, or rather should not be, about forecasting the future. Instead, it is a tool for collective learning; what matters is what the scenario team learns in creating it. As an exercise, it is useful; as a strategic map for outsiders, it is relatively useless. Therefore, instead of using it as a map for your organization, ignore its conclusion, ignore the scenarios themselves, and think about the trends, forces and events that the NIC identifies, and then add your own, based on your intuition and expertise. |
| |
—Silberzahn & Jones | —Silberzahn & Jones |