Differences
This shows you the differences between two versions of the page.
Both sides previous revision Previous revision Next revision | Previous revision Next revisionBoth sides next revision | ||
public_diet [2008-07-08 09:47] – katerich | public_diet [2008-07-15 14:51] – katerich | ||
---|---|---|---|
Line 1: | Line 1: | ||
- | === feasability study for sustained sustenance: feral trade cafe at http === | + | **feasability study for sustained sustenance: |
- | ===== HTTP structure, business plan, financial model ===== | ||
- | | ||
- | Umbrella company is Catlow & Garrett (unincorporated partnership). Tax entity, overheads & PAYE. | ||
- | HTTP and Furtherfield are not for profits with written constitutions. | + | Feral Trade http:// |
- | | + | HTTP http://www.http.uk.net |
- | | + | |
- | HTTP compound is zoned a s mixed / live-work. | + | |
- | ===== CAFE MOTIVES, STRUCTURE & INFRASTRCTURE | + | ===== CAFE motives, structure and infrastructure |
- | Motives for opening a cafe as an art project. | + | * Motives for opening a cafe as an art project. |
- | HTTP is located in the back of beyond from the point of view of its visitors. | + | Practical |
- | Would like to give visitors to the exhibitions something more to chew on. | + | |
- | Sustenance and conviviality, | + | |
- | Elongate visit. | + | |
- | Useful service for local residents and studio occupants The neighbourhood | + | 1. HTTP is located in the back of beyond (an industrial estate in the residential London area of Haringey http:// |
- | it's a way of connecting with the local community that's more fluid and open, a softer | + | |
- | interface than the gallery. More everyday. | + | |
- | Promoting an alternate economy | + | 2. A service for local residents |
- | | + | |
- | | + | Conceptual |
+ | |||
+ | | ||
+ | | ||
+ | | ||
+ | | ||
Even at this small scale it has a polemic value. | Even at this small scale it has a polemic value. | ||
+ | |||
+ | ((Feral Trade relies on a moving network of social connections for the transportation of goods. Trade managed through an intricate time-space-personal system covering thousands of miles, linking hundreds of people, like the Trobriand islanders of yore. The orderly distribution of goods via a variety of motives, of which gain is not prominent.)) | ||
- | * income scenarios | + | Economic |
- | The cafe would be designed as financially self sufficient, although application | + | Profit is not a necessary motive - which opens up the operating territory considerably. |
+ | Although stock should still pay for itself plus provide a heady surplus for office consumption. Seed funding will be required for start-up equipment and utensils: HTTP or external. | ||
- | Feral Trade runs at a fabulous loss. | + | feral trade:Feral Trade runs at a fabulous loss, in business terms. |
+ | It operates in an absence of the principle of least effort which excludes it from | ||
+ | basic market measures of success. The investment is in the network. | ||
- | * hrs of operation, visitor patterns, winter plan | + | * hours of operation, visitor patterns, winter plan |
- | | + | Gallery hours are currently 12-5PM |
- | Average 15-20 visitors per weekend. Mainly they arrive | + | Average 15-20 visitors per weekend, mainly arriving |
- | There is no cafe between the tube and HTTP although it is possible to take a | + | There is no cafe between the tube and HTTP although it is possible to take a |
- | detour to Costa Coffee. | + | detour to Costa Coffee, a commercial chain in the business mall on Green Lanes. |
- | portuguese people in it. | + | Portuguese |
- | The cafe would not necessarily be linked to shows. | + | |
- | The gallery has an exhibit approximately 3/4 of the year. | + | |
- | There are gaps between shows. In winter | + | |
- | trade cafe could occupy the gallery space. People would visit for the library, or for meetings. | + | |
- | Library visitor numbers are low but it's the intensity of the experience that counts. | + | |
- | | + | The cafe would not necessarily be linked to shows. |
- | | + | The gallery has an exhibit approximately 3/4 of the year. |
- | Patio bonfires worth looking into. | + | There are gaps between shows. In winter and gaps, the distributed library http:// |
- | In winter it could be a kiosk, menu devised for creating heat or utilising refrigeration. | + | Trade cafe could occupy the gallery space. People would visit for the library, or for meetings. |
+ | Library visitor numbers are low but it's the intensity of the experience that counts. | ||
+ | http: It would be a coup to overcome | ||
+ | | ||
+ | | ||
+ | Patio bonfires worth looking into. | ||
* caretaking: human resources as they currently stand | * caretaking: human resources as they currently stand | ||
- | | + | When the gallery is open, there is someone always available to respond to visitors. |
- | | + | Saturday |
- | Currently Ale (administration and coordination) does fri+sat, sun there is a paid invigilator. | + | Currently Ale (Furtherfield |
- | * roles for cafe: preparation, | + | Hazards: At what scale would the cafe interfere with other office activity? |
- | | + | |
- | This kind of distributed culture is integral to the way furtherfield works as a group. | + | |
- | Cafe service should be continuous with natural office life. Disinvest food service of | + | |
- | lowered status, service as a portal | + | |
- | Stock management | + | **Service: |
- | | + | Cafe service role would be rotated amongst present core personnel, |
+ | this kind of distributed culture is integral to the way Furtherfield works as a group. | ||
+ | http:// | ||
+ | Cafe service should be continuous with natural office life, disinvesting refreshment service of any separate lowered status. [[householding]] | ||
+ | **Management: | ||
+ | probably Ale who deals with this kind of thing anyway. | ||
* physical setup: service and storage spaces, equipment investment, utensil choices | * physical setup: service and storage spaces, equipment investment, utensil choices | ||
+ | |||
+ | Initial investment for equipment, utensils, presentation media. | ||
+ | At a minimum, tables, chairs, umbrellas and signage to communicate cafe presence to the nighbourhood. | ||
| | ||
- | Decking. Sound the landlord out on this between rent payments. | + | The decking along the side of HTTP building is potential cafe seating area. HTTP to sound the landlord out on this between rent payments, |
- | Landlord relations are distantly friendly. There is a janitor who keeps a close eye | + | Landlord relations are distantly friendly. There is a janitor who keeps a close eye |
- | on the compound. | + | on the compound. If landlord rejects decking plans, the parking spaces in front are |
+ | formally HTTP' | ||
- | | + | Liability would need to be thought through |
- | paid for with rent. Cafe could serve from here. | + | |
- | + | ||
- | | + | |
* publicity | * publicity | ||
- | | + | Cafe would have its own publicity strand as a HTTP project, as well as being promoted as background for exhibitions. |
- | Also promoted as background for exhibitions. | + | |
- | ===== REGULATION ===== | + | * other models (positive and negative) |
- | Use existing premises regulations as a template/ jelly mould for evasion or compliance. Produce an Exceptions reading menu as research result. | + | Cafe Kino http://www.cafe-kino.com/ |
- | + | Run by a collective of artists etc who also run the Here Shop & Gallery over the road. | |
+ | Many of their customers are from their extended social networks, probably from | ||
+ | within a few blocks radius. People go there for the sociability, | ||
+ | good tea/coffee, cultural contagion plus pleasure of investing in own social | ||
+ | networks. | ||
+ | Leila' | ||
+ | againsts: http:// | ||
+ | |||
+ | ===== HTTP structure | ||
+ | |||
+ | Umbrella company is Catlow & Garrett, a partnership and tax entity, deals with rent and overheads, PAYE etc. | ||
+ | HTTP is a http:// | ||
+ | HTTP & Furtherfield are not for profits, with written constitutions. | ||
+ | Furtherfield has an advisory board and is funded by Arts Council England. | ||
+ | HTTP is located in a business arena zoned as mixed use (typically integrating residential, | ||
+ | |||
+ | ===== REGULATORY STRUCTURE ===== | ||
+ | |||
+ | [[uk_premises_regulations]] | ||
+ | Produce a Regulatory reading menu as research project. | ||
+ | Use existing regulations as a template/ jelly mould for evasion or compliance. | ||
+ | http:// | ||
===== MENU ===== | ===== MENU ===== | ||
- | | + | * Curatorial |
- | * food sources: search existing http networks for producers | + | |
- | * new networks: city farm, green roof, guerilla garden | + | |
- | | + | |
- | * integrate feral trade core aims | + | |
- | * source and transport via organisational networks, use current affiliations and transits plus promote new ones (grocery callouts to allied orgs) | + | Stock selection will involve a biodiversity of criteria, none of which should be primary or exclusionary. Considerations include: |
- | * standard form for visiting artists/ | + | |
- | * limits | + | - compliance with or skirting the [[uk_premises_regulations|regulatory perimeters]] |
- | * commissioning foods, seasonality | + | - shelf life: to avoid sales incentive or waste |
- | * writeability: | + | - the facility of the food item to common_products|reveal information ((The commodity, |
- | * staples: coffee, tea, milk, sugar, cola, ' | + | as object produced for sale on the market, conceals its relationships |
- | * emergency sale items | + | except for the money relation. The product of the commons is filled with |
- | * cultivation | + | human relations, including possibly unpleasant ones (Peter Linebaugh). |
- | * under the counter other | + | There is no commons without commoning, without |
+ | communities of producers | ||
+ | To common: to produce and hold in common. Commoning produces social relations in | ||
+ | the form of commons, freely associated humanity. | ||
+ | http:// | ||
+ | - information on source, relations with land, embodied by the transport of its produce | ||
+ | - information on carriage, network | ||
+ | - seasonality, | ||
+ | - locality | ||
+ | |||
+ | * Information | ||
+ | |||
+ | All cafe goods will be informationalised | ||
+ | |||
+ | Customer receipts can be A4 laser prints with a torrent | ||
+ | |||
+ | Ingredients and products with questionable ethics | ||
+ | and one that reverses earlier breaks with tradition in visualising agriculture | ||
+ | labour as a statement on rural poverty as opposed to example of pastoral virtue. | ||
+ | See Gleaning, François Millet 1857 http:// | ||
+ | to instead articulate a richer picture of the world the product moves through. | ||
+ | [[tea_from_bangladesh]] for example. | ||
+ | * Other Information | ||
+ | |||
+ | [[breakdown_of_expenses]]: | ||
+ | |||
+ | * Reciprocity | ||
+ | |||
+ | Read-write menu. Open to intervention from random vendors eg. customers can contribute | ||
+ | menu items via peddling stock (sale, trade or gift). | ||
+ | |||
+ | * Seasonality | ||
+ | |||
+ | Economy of miniaturisation / smallscale. Enables hosting small batches/ | ||
+ | |||
+ | * Localness | ||
+ | |||
+ | | ||
+ | or nation state, to more closely replicate the world HTTP works in: a shared set | ||
+ | of connections and navigable routes like the scale-free hubs of the internet. | ||
+ | |||
+ | * Suppliers | ||
+ | |||
+ | Source producers or recipes from HTTP social networks, commission or collect artists' | ||
+ | (cake, jams, herbs, sprouts etc). | ||
+ | |||
+ | * Delivery | ||
+ | |||
+ | Courier process. Use moving social networks including known and funded travel to HTTP | ||
+ | to deliver goods from afar, including store-bought ones. Documenting these journeys and relationships expands attention to food provenance beyond a gourmet-style fetishisation | ||
+ | of origin or source, to the broader ecology of supply. Promote inter-organisational trade with artistic peers, local and foreign. | ||
+ | |||
+ | * Regulations | ||
+ | |||
+ | Regulatory limits: Define and stock emergency food products; define emergency; outer limits of biscuit; cream teas. | ||
+ | |||
+ | * Basics | ||
+ | |||
+ | Feral Trade staples start menu. | ||
+ | - Coffee from El Salvador | ||
+ | - Tea from Bangladesh (TBC) | ||
+ | - Cola from Bristol. | ||
+ | - Salt from Gujarat | ||
+ | - Zaytoun olive oil and other products | ||
+ | http:// | ||
+ | http:// | ||
+ | |||
+ | Other organisational contenders | ||
+ | - Fo.am Brussels. Grappa, Latvian cured meats, computer chocolate biscuits. | ||
+ | - Mejor Vida Corporation, | ||
+ | - Irational.org, | ||
+ | |||
+ | | ||
+ | |||
+ | ===== OUTPUTS ===== | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | | ||
+ | | ||
+ | |||
+ | |||
+ | ===== SHORT VERSION ===== | ||
+ | Feral Trade cafe at HTTP gallery | ||
+ | |||
+ | Feral Trade http:// | ||
+ | HTTP http:// | ||
+ | |||
+ | HTTP gallery (media- and net-art) is a cultural minority in a mainly working | ||
+ | class / cafe free residential area of NE London. The cafe will start off very small | ||
+ | scale and is modelled as a means of extending natural office tea and coffee service | ||
+ | to gallery visitors and locals. It is not motivated by cash profit, although goods | ||
+ | should cover their own costs. | ||
+ | |||
+ | All goods will be served with information about source and/or delivery, | ||
+ | including the materiality of cash transactions performed to procure them. | ||
+ | Visitors should be able to buy coffee etc either by the cup or in bags to | ||
+ | take home. | ||
+ | |||
+ | The feral trade courier process uses moving social networks, including | ||
+ | known and funded cultural travel, to conduct international grocery | ||
+ | trade by primarily social means. In documenting this process it expands the | ||
+ | idea of food provenance beyond a gourmet-style fetishisation of origins, to | ||
+ | broader relationships of supply. | ||
+ | |||
+ | The cafe hopes to promote inter-organisational trade with artistic peers, | ||
+ | local and foreign, and to expand a definition of localness beyond the | ||
+ | territorial boundaries of the village or state. | ||
+ | |||
+ | |||
+ | |||
+ | |||
- | **OUTPUTS** | ||
- | * local: table menu of contents / protocols / products; launch/ | ||
- | * external: present at fo.am open sauces event in brussels in november as part of public diet strand; optional network/ |